All Marketing articles – Page 33
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NewsBig Drop successfully challenges ‘Dry January’ trademark application by Alcohol Change UK
The ruling means brands can talk about Dry January in terms of not drinking in January without fear of reprise
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NewsYoplait teams up with TV’s Josie Gibson for kids’ yoghurt push
Children were increasingly being fed ultra-processed, high-energy, nutrient-poor foods such as biscuits and cakes instead of yoghurt, Yoplait said
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NewsFridge Raiders launches multimillion-pound Get the Day Done campaign
The campaign centres on Fridge Raiders as a convenient, high-protein option for busy lifestyles, the brand said
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NewsPersil hires Usain Bolt to promote new ‘short-cycle’ detergent
Bolt will feature in a multimillion-pound campaign to promote Persil Wonder Wash from May
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Comment & OpinionPrime’s meteoric rise shows the power of ‘fame’ NPD
The Prime story shows the country wants to be inspired and engaged by our products, says YF CEO Thea Alexander
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NewsCampaign group lodges CMA complaint over ‘false’ salmon farming claims
Scamon Scotland claimed Aldi, Asda, Co-op, Lidl, M&S, Sainsbury’s and Tesco had displayed false claims over fish farming
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Comment & OpinionIs Tesco’s Clubcard Prices rebrand enough to prevent another Lidl trademark battle?
IP lawyers weigh in on if Tesco has done enough to avoid another lawsuit from Lidl
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Category ReportYoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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NewsMorrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme
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Category ReportAmbient and canned trends 2024: Hanging in the balance
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
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NewsDragons’ Den-backed Alf Turner sausages back in the mults
The Hampshire-based butcher brand has secured listings for two sausage lines
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NewsTesco reveals new Clubcard Prices branding after Lidl court defeat
The yellow circle in a blue square, which High Court ruled infringed Lidl’s trademark rights for its similar yellow circle branding, has been swapped for a new design in Tesco’s app
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NewsBlue Dragon relaunches sweet chilli cooking sauce as condiment
A reformulated version of the sauce, which is ‘slightly thicker’ than the original, will hit shelves later this month
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Comment & OpinionAnimal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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NewsPeckham bakery Flake Bake wins Aldi listing for Jamaican beef patty
‘We’ve worked so hard for the last 10 years and this feels like the ultimate dream,’ said co-owner Mike Williams
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NewsBolt makes ‘unshakeable delivery bag’ design open source
The company has made the design for ‘The Unshakeable Bag’ freely available to competitors “for the benefit of food delivery customers worldwide”
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NewsSainsbury’s launches new ‘Good to Know’ campaign in stores
PoS signs featuring the slogan ‘Good to Know’ began rolling into stores in April, with with the slogan also set to feature prominently in advertising throughout 2024
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Category ReportHealthcare & beauty trends 2024: The new masculine beauty ideal
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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NewsJW Filshill launches new website with mobile-friendly features
The new website will have new functionalities for handheld devices and will be linked to the Filshill app
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Analysis & FeaturesWhat are British Muslim shoppers buying from the supermarkets?
From dates to vermicelli noodles and Rubicon, here are the grocery items being added to Muslim shoppers’ baskets, according to supermarket buyers