All Marketing articles – Page 34
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NewsJinro Soju festival activation ‘linked brand with sexual activity’
The Jinro Soju festival activation contained a sign with the phrase ‘Easy To Drink, Drink To Link’
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsTesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco’s food quality credentials
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NewsPG Tips looks to get relaunch back on track with £2m breakfast push
PG Tips’ relaunch in late 2023 is yet to convince shoppers
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Comment & OpinionHarrison Ford gets grouchy for Glenmorangie
The Indiana Jones star seems rather keen to ‘sit by the fire and drink amazing smooth Glenmorangie single malt’
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsHäagen-Dazs adds stick format for ‘fan favourite’ ice creams
The launch is being backed by a ‘six-figure’ campaign
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NewsCadbury rolls out limited-edition tablet designs to encourage sharing
The campaign is being backed by ‘significant media investment’
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Comment & OpinionEx-Lidl CEO: Thatchers vs Aldi ruling is a wake-up call for brands
Aldi and its peers will continue to push the boundaries, and fmcg brands need to be ready, says Ronny Gottschlich, former CEO of Lidl UK and founder of Heunadel Retail Advisory
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NewsHarrison Ford stars in global Glenmorangie campaign
The mini-series depicts the Star Wars actor enjoy ‘the authentic Scottish experience’
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Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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NewsGordon Ramsay becomes Flora global brand ambassador
The chef has adopted Flora to ‘help home cooks elevate their usual cooking routine’
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NewsMars Wrigley revives Milky Way Crispy Rolls after three-year hiatus
The treats had returned following ‘much demand’ from shoppers, said Mars Wrigley
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ProfilesMy food & drink job: Jess Gibbard, corporate engagement admin, Veganuary
‘It’s important to not compromise on your values or beliefs, because when your work aligns with your passion, you will enjoy your days so much more’
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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Comment & OpinionRebellious Jordans takes us on an unusual factory tour
The outside of ‘Jordans HQ’ is what you might expect - but things are different inside
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NewsRicky Gervais’ Dutch Barn vodka defends ‘distilled 70 times’ claim
Ellers Farm Distillery had ‘always been transparent’, its founder insisted
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NewsCrosta & Mollica plays up Italian credentials in brand refresh
The new look is intended to drive home the message of the brand’s ‘superior quality’
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NewsPlenish rolls out dedicated juice shots campaign as category value passes £40m
The campaign is the next phase of a multimillion-pound media push for Plenish
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NewsHolland & Barrett accused by startup of copying wonky apple snacks
Gusto founder Gieseppe Baidoo has started dressing up as a robber and giving out samples in front of the retailer