All Marketing articles – Page 36
-
Comment & OpinionAmazon and Asda make last-ditch attempt to revive the comedy panel show
Amazon’s Quiz of 25 Years saw two celebrity teams answer questions about products that can be bought on the site
-
Comment & OpinionRetail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
-
NewsFlora returns to being 100% plant-based with new brand look
The Upfield brand said its new and improved dairy-free recipes were now all vegan
-
NewsAlpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
-
NewsMüller launches catering-focused operation to drive distribution
The dairy company said the move represented a ‘significant change’ in the way it reached professionals in the food and catering industry
-
NewsSiren Craft Brew donates £10k to charity after #LuminaHour campaign
Donations were made to Make a Wish Foundation, Launchpad Reading and Lymphoma Action UK
-
NewsSainsbury’s to play up health and value credentials in major brand refresh
Sainsbury’s has unveiled a major new brand refresh under the slogan ‘Good Food For All Of Us’
-
NewsPizza Express overhauls retail offer with new ‘Restaurant Favourites’ collection
The posher tier of pizzas include American Hot, Hawaiian, and Pollo American SKUs
-
NewsSmall Beer Brew Co launches stout with mission to clean up River Thames
5% of the beer’s revenues will be donated to In The Drink
-
Category ReportCheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
-
Category ReportMessage in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
-
NewsM&S Food showcases quality with ‘This is not just food – it’s never just food’ push
The campaign will highlight what M&S ‘always does’ and ‘never does’ in its food standards
-
NewsBiscoff takes lead in Lotus Bakeries rebrand
Consumers were already referring to its biscuits as simply ‘Biscoff’, Lotus Bakeries said
-
Comment & OpinionSamuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
-
Comment & OpinionWhy is Heinz seeking to take on Old El Paso in meal kits?
Kraft Heinz has been bold with innovation lately
-
NewsTiny Rebel Brewing Co rapped over ‘socially irresponsible’ quartet of brews
The Welsh brewer has had a series of spats with the watchdog dating back to 2017
-
NewsAlessandra Bellini ends her Tesco love story after seven years
Alessandra Bellini was recruited by former CEO Dave Lewis in 2017 from his old company Unilever, and became a key figure in the Tesco turnaround
-
Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
-
NewsDays Brewing sees ‘best-ever’ week of sales in Tesco after viral TikTok stunt
The brand’s ‘Tube Girl’ video has to date been liked 12.7 million times
-
NewsAgri-food businesses at risk of ‘greenwashing’ over unsubstantiated regen-ag claims
A significant proportion of companies had not put in place any formal quantitative company-wide targets on regenerative farming, despite promoting the methods