All Marketing articles – Page 37
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Comment and Opinion
Rated: the food and drink April Fools’ day pranks for 2023
The best and worst of grocery’s April fool’s pranks. From peri peri gum to, err, fruity flavoured water
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Comment and Opinion
Galaxy plays up its charitable credentials
The Mars brand, formerly focused on indulgence and the value of “me time”, is these days playing up its charitable credentials
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News
Red Tractor appoints new head of communications and engagement
Ed Knight has joined from change communications specialist My Word Communications
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News
Mola and Pause add CBD soft drinks under novel foods exemption
It comes as thousands of CBD novel food applications are set to be validated by the FSA
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News
Green Cuisine partners with Team GB to make plant-based food more accessible
The brand will be supporting the team for a second time as it seeks to make plant-based foods more accessible
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Comment and Opinion
Don’t leave consumer insight to the marketing team
There’s no point in spending money on insight if your organisation doesn’t take full advantage of it, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Why we need emotional brand strategies for an emotional crisis
Several key strategies will help brands offer positive emotions in the cost of living squeeze, says Leigh Caldwell, founder at Irrational Agency
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News
The Real Milkshake Co secures Tesco and Asda listings amid rebrand
The dairy drinks brand will be in Tesco stores from early April and Asda stores later this year
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Comment and Opinion
Stagnation, innovation and Britain’s Biggest Brands
Inflationary pressures have led to many businesses maintaining, rather than growing, their portfolios
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Analysis and Features
What you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis and Features
How to justify marketing spend during an inflation spike
Though UK ad spend started strong in 2022, growth began to slow in the second quarter
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Comment and Opinion
Irn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
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Profiles and QandAs
My Alternative CV: Empire Bespoke Foods’ Matthew Moyes on pickles, Beirut and Come On Eileen
’My worst job interview? It was on par with Spud Murphy (Trainspotting fans will know what I mean)’
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News
Milk & More appoints chief customer officer to boost e-commerce team
Neil Borer will be tasked with driving brand awareness of the Müller-owned doorstep delivery service
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Reports
Can keto snacks defy the HFSS regulations?
Keto snack bars typically contain next to no carbs or sugar but around 25% fat
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Profiles and QandAs
My food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’
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News
Itsu launches ‘game-changing’ frozen sweet bao buns
Two vegan variants – Chocolate and Salted Caramel – have rolled out to Tesco stores
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News
Waitrose plans to play up supplier relationships with social media push
Waitrose has sought to emphasise its sourcing credentials in response to the cost of living crisis
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Comment and Opinion
How to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
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News
Belazu unveils Mediterranean-inspired makeover for ingredients and condiments
Its labels’ have been given a sleeker, contemporary look with stylish typography and more white space