All Marketing articles – Page 37
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Comment & OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Analysis & FeaturesLyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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NewsOrnua Foods UK appoints new marketing director
Nicola Blackmore-Squires will be responsible for the development of “powerful and distinctive” positionings for Ornua’s brands
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NewsSt Austell Brewery unveils major brand refresh for Proper Job
The uplift was Proper Job’s first for six years, and its biggest ever, St Austell said
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Comment & OpinionBody Shop's demise highlights the threats to ethical trading
After The Body Shop was bought by a global rival business, it became more centralised and we heard very little of the strong value messages it was famous for, says Albert Tucker, chair of Etico Ethical Trading Company
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Comment & OpinionHow to master AI marketing for your next lever of growth
According to McKinsey, AI has the potential to create more annual value for retail and consumer packaged goods than any other industry, says Kathy Lee, consumer retail industry manager at Google
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NewsBirds Eye launches Mini Fish Fingers
The fish fingers will be available from March and are designed to tap into new meal occasions
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NewsDarren Blackhurst returns to Morrisons in Rami Baitiéh shake-up
Blackhurst will be covering for Rachel Eyre, who is going on maternity leave in the spring
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Category ReportFrozen trends 2024: Morrisons and Iceland face off
Using exclusive product launches and eye-catching PoS activity at freezers, supermarkets are fighting hard for shoppers’ attention
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Comment & OpinionWhat Mondelez risks by vehemently protecting its purple reign
Has Mondelez sought to defend the wrong part of its brand?
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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NewsWaitrose becomes latest supermarket to sponsor The Great British Bake Off
Waitrose will succeed Sainsbury’s, which has sponsored the Channel 4 show since 2022
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Category ReportCooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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NewsEat Real packs get second redesign in two years
The new-look packs were designed to appeal to ‘a wider, flavour-loving audience’, according to the brand
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ProfilesMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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Comment & OpinionCarbon offsetting is a last resort, not a silver bullet
We were proud of our carbon offsetting – until we discovered the reality, says Elin Roberts, co-founder & CMO of Better Nature Tempeh
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WebinarsHow fmcg brands can make the most of AI’s potential
Watch our in-depth discussion about the boom in AI-powered platforms as our panel of experts share their insights and dive into examples from marketing and new product development.
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Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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Comment & OpinionPlans to crack down on junk food marketing are long overdue
It’s still a wild west in the UK when it comes to how food and drink is marketed, especially to young people
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Comment & OpinionLyle’s Golden Syrup rebrand – justified or cultural vandalism?
Lyle’s Golden Syrup logo rebrand has sparked controversy