All Marketing articles – Page 38
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Comment & OpinionHow ideation workshops could solve plant-based woes
An effective ideation process can help suppliers and retailers collaborate, says Gina Overton, director of Bridgethorne
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Comment & OpinionOoft! Tennent’s leans on Scottish heritage – and sense of humour
Tennent’s borrows some of Irn-Bru’s sense of humour for this advert
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Comment & OpinionDo consumers still care about brands?
Dramatic as it sounds, there’s been a socioeconomic shift in recent years. Do consumers still care about the name on the pack?
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NewsAldi marketing director David Hills joins Asda
Hills worked at the discounter from 2007, holding a number of senior commercial roles before taking up his position as marketing chief in 2012
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News‘We Eat Balanced’ AHDB marketing campaign to focus on ‘British’
AHDB had previously been restricted from using ‘British’ because of EU State Aid Rules, however, post-Brexit UK guidance opened the way for the switch
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NewsPilgrims Choice launches first adult snacking cheese range
The brand will launch its Pilgrims Choice Snack Sticks into 380 Tesco stores nationwide in September
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Comment & OpinionHow brands can market premium products to gen Z
Shoppers may be hard up for cash but they’re still looking for little luxuries, say Oyin Akiniyi, head of cultural conversations at Chivas Brothers and Charlotte Willcocks, head of strategy at creative agency Impero
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Comment & OpinionWhat’s behind Iceland’s ‘biggest ever’ frozen launch?
Close followers of Iceland will know that the supermarket chain is no stranger to bold, if sometimes slightly questionable, marketing claims
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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Comment & OpinionWhy you must understand the shoppers your ad didn’t reach
Retail media is a closed loop – most importantly, you know who buys the product without seeing the ad, says Joel Hopwood, co-founder at SMG
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NewsM&S launches ‘world first live-action 3D’ billboard campaign
The 3D billboards form part of M&S’s larger ‘Farm to Foodhall’ marketing campaign, and run alongside a TV and online campaign fronted by Tom Kerridge
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NewsRapid grocer Gopuff launches ad platform in the UK
Brands can choose various marketing options, including promoted product placement, sponsored search, sponsored carousel, and in-app and email display ads
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Comment & OpinionHow can food manufacturers attract more workers?
Public perception about food and drink industry careers would have to change
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NewsLidl enlists Arnold Schwarzenegger as face of DIY tool range
The Hollywood star and former Mr Universe and governor of California is appearing from today (29 August) in a social media and TV campaign
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Comment & OpinionReliable Ritz helps family choreograph a pre-visit clean-up
We’re treated to a funny, cleverly choreographed, quick and cheeky clean-up operation
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Analysis & FeaturesHow big can M&S get in food – and how will it get there?
M&S Food aims to grow its market share by one percentage point, to about 4.5%. But could new stores, Ocado and ‘trusted value’ take it further?
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NewsYakult launches major rebrand and renames Yakult Light
From 28 August, Yakult Light will become Yakult Balance across Europe and the UK
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NewsAu Vodka hits back at ASA ban on Instagram videos
The brand was rapped by the watchdog for linking alcohol with ‘tough and aggressive behaviour’ and illicit drugs
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NewsMPs call for ‘Buy British’ sections on supermarket websites
The letter, co-ordinated by MP Dr Luke Evans, has been supported by 110 cross-party MPs
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NewsCamden Town rapped over ‘playful and childlike’ beer ad
The 30-second spot featured a ‘blob-like cartoon figure’ and ‘fantasy brewery tour’