All Marketing articles – Page 38
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InterviewsSported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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NewsVegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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NewsReport ‘names and shames’ companies for reliance on food sales harming kids
Bite Back report also claims companies are spending huge fortunes targeting young people with advertising
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NewsAldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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NewsWhitworths calls for DFNS to be contributor to 5 a day
The brand is to publish an independent white paper later this year, highlighting the ‘far-reaching health benefits’ of DFNS
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NewsTesco vs Lidl: battle over Clubcard Prices logo reaches Court of Appeal
It follows a High Court ruling last April that Tesco was taking unfair advantage of Lidl’s discounter reputation with its design
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Category ReportBottled water trends 2024: Liquid Death and the rockin’ revamp
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Comment & OpinionSuppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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Category ReportIce cream trends 2024: A cone for every season
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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NewsWho Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
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Comment & OpinionPot Noodle’s office slurper disgusts colleagues… and viewers
The idea is to reaffirm Pot Noodle’s ‘no nonsense’ status, cementing its appeal to rebels
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NewsIceland to raise awareness of suicide with new signs in stores
The ’first of its kind’ partnership with CALM will see new messaging rolled out across Iceland stores aimed at signposting customers to mental health support
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NewsCarte D’Or targets sofa snackers with 200ml mini tubs
The Mini Indulgence range has debuted with three ice cream variants
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NewsHorlicks to make TV comeback with ‘not just for bedtime’ campaign
The brand is to launch a new month-long campaign via targeted ad platform AdSmart from Sky
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NewsSainsbury’s expands in-house marketing agency to drive efficiency
The expansion of Zest would enable “more efficient ways of working” to help deliver its ambitions, Sainsbury’s said
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Comment & OpinionSurreal’s startup ‘branter’ over Sainsbury’s listing grates
If the founder of a startup comes from a wealthy background, should we begrudge their claims to be a challenger brand?
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Comment & OpinionM&S x Zoe hype shows how to ‘rocket launch’ innovation
If you want to get a product launched successfully, it requires rocket-fuelled propulsion, says Jeremy Garlick, partner at Insight Traction
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NewsEx-footballers Matt Le Tissier and John Hartson rapped over Supreme CBD social media posts
Both former players offered their followers a discount on Supreme’s products but did not disclose they were being paid by the brand
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NewsPoundland targets Sainsbury’s, Asda, B&M and Home Bargains in price comparison campaign
The campaign is claiming savings on leading brands such as Lurpak, Diet Coke, Radox and Domestos in a series of 20-second YouTube videos, each targeting a different retailer
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NewsRSPCA Assured launches egg campaign ahead of Pancake Day
The campaign will run across YouTube, Instagram and Facebook to show RSPCA Assured eggs always come from well cared-for hens