All Marketing articles – Page 39
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ProfilesMy food & drink job: Ameesha Nobre, brand manager, Asahi
‘Being at a beverage company in a fun industry like alcohol means you are never bored and always busy’
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NewsSacla’ splashes £2m on multichannel marketing campaign
The ’light-hearted’ campaign is projected to be seen over 109 million times this year
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Comment & OpinionOatly’s ‘feck-up’ – a bold move or marketing mis-step?
Oatly is reminding consumers of all its past mistakes in an attempt to ‘stick it to the man’. But is this another mistake?
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Category ReportVaping trends 2024: A post-disposables future?
The looming ban on disposables has made the £1.7bn category’s future unclear
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NewsBrewDog accused of ‘ripping off’ gin brand with new tequila
Both bottles are similar in colour and design
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NewsJörd oat drink to be relaunched as Arla Jörd with packaging redesign
The plant-based brand will become an official Arla sub-brand this month and will see packaging updated to feature the Arla name
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Comment & OpinionFerrari Formula 1 stars add power to Peroni heist
Drivers Charles Leclerc and Carlos Sainz – as well as team principal Fred Vasseur – star in this new ad
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Comment & OpinionThe AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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Comment & OpinionRetailers shoot themselves in the foot supporting AHDB meat campaign
By signing up to Let’s Eat Balanced, retailers are flouting their own climate commitments and promises to their customers, says Liam Lysaght, campaigner for diets and climate change at Feedback Global
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Comment & OpinionWhat grocery brands can learn from beauty and personal care
BPC is approaching the challenges of sustainability, health and pleasure differently, says Alex Beckett, director, Mintel Food & Drink Research
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NewsSugro launches e-loyalty ‘reward and recognition’ scheme
Members will be offered rewards for completing different tasks associated with participating brands
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NewsOatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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NewsRockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year
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ProfilesMy food & drink job: Phoebe Stonier, brand & marketing associate, GrowUp Farms
Phoebe talks about her role in the ‘future of food’ at vertical farming business GrowUp Farms
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Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
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NewsBrothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018
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NewsNoble Foods launches major Happy Egg Co campaign
The new advertising campaign spans primetime TV, radio and digital channels plus social media and OOH to reach 96% of families in the UK
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NewsAsda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
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Comment & OpinionDoritos grandma revs up ‘bold’ campaign
‘Old people doing outrageous things’ isn’t always the shortcut to hilarity some advertisers seem to think it is
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Comment & OpinionMarmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing