All Marketing articles – Page 39
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NewsBoots rapped by advertising watchdog over infant formula ads
The health and beauty retailer broke the rules with four paid-for Google ads in April, the Advertising Standards Authority found
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Comment & OpinionWhy we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest
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NewsSainsbury’s relaunches Nectar points fruit & veg challenge
From 23 August to 10 October, the challenge returns to Sainsbury’s for the fourth year running
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Comment & OpinionKit Kat knight tackles technological trouble
Kit Kat has gone back in time in attempt to bring its famous ‘Have a break…’ slogan into the 21st century
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NewsProper Snacks launches KFC co-branded popcorn
The NPD is flavoured with KFC’s staple herb and spice mix
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NewsASA raps Napolina for ‘exaggerating’ prize fund in Tesco promotion
The Princes-owned ingredients brand gave out just one £500 voucher from an advertised total prize fund of £125,000
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Comment & OpinionKit Kat cereal and Corona Tropical are brand extensions too far
It is safer for brands to operate within their core proposition and expand only where relevant into adjacent spaces, says Jeremy Garlick, partner at Insight Traction
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NewsDairy giant FrieslandCampina makes UK alt meat debut
The Tender’lish brand – including Chik’n Cheese Escalope, Cripsy Chik’n Fillet Burger, Crunchy Chik’n Tenders and Cripsy Chik’n Fillets – will arrive in UK grocery from early October
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NewsCampaigners call for child-friendly packaging ban on sugary cereals and yoghurts
While there were restrictions in place to prevent the ‘irresponsible advertising’ of HFSS foods, there was ‘an evident loophole’ regarding product packaging, said Action on Sugar
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NewsBabybel launches seven-figure ‘Join the Goodness’ awareness campaign
The snacking cheese brand has invested over £1m in the new campaign over the key back-to-school period
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Category ReportHow ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
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NewsFareShare and KFC partner with Big Zuu for new community kitchen campaign
The TV chef is the face of a new social media cam[paign aimed at inspiring chefs to explore new chicken recipes
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NewsOld el Paso ramps up ‘healthy’ offering with Extra Thin tortillas
The reduced-calorie wraps offered ‘the same softness and flexibility’ Old el Paso’s original tortillas, according to the brand
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Comment & OpinionMcCain enlists dopey celebs to get a lesson in agriculture
Iain Stirling and Roman Kemp help McCain show off its pledge to commit to 100% regenerative farming by 2030
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Category ReportHow can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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NewsMoju to sponsor Channel 4 breakfast programming
Idents for the brand will run from August 2023 to January 2024 and are predicted to reach 12 million adults
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Comment & OpinionIf you think retailers are the new publishers, you don’t understand retail media
Any retailer that tries to win in retail media by acting like a publisher is probably doomed to fail, says Sam Knights, CEO at SMG
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NewsMeatless Farm back on sale in Asda following VFC takeover
The plant-based brand’s core products, including mince, chicken breasts and quarter pounder burgers, have returned to Asda stores this week
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Comment & OpinionHoly Moly seeks illicit thrills with ‘Colombian export’ campaign
Holy Moly looks to make a point about provenance in this controversial low-budget ad