All Marketing articles – Page 4
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NewsShots fired at Plenish over ‘immunity boosting’ advert claim
The ad was ‘problematic for several reasons’ according to a nutritionist
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Comment & OpinionWill a Grinch-like ASA steal our Christmas supermarket ads?
Blockbuster supermarket ads are as much of a fixture of Christmas as mince pies
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Comment & OpinionChocolate Naive advert takes the arthouse approach
The ad is an unhurried half-glance at the manufacturing process, shot in gauzy black and white
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NewsBirds Eye launches frozen international-flavoured fish range
The six-strong range contains four new products, including Mexican-inspired Tortilla Crumb Fish Fillets and Mediterranean-inspired Focaccia Crumb Fish Fillets
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NewsMagnum Tonic Wine to standardise labels across UK and Jamaican markets
The two different labels were ‘causing confusion among consumers’ said Mandeep Singh of Singh’s Premier
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsBabybel launches limited-edition packs and campaign for Red Nose Day
The campaign comes with the tagline ‘Does My Nose Look Red In This?’ as a nod to Babybel cheese’s shape and Red Nose Day
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NewsThe Coconut Collab launches strawberry protein yoghurt
The new product has no added sugar and contains 9g of protein from almond and soy
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NewsUK food and drink sellers take to Chinese marketplace Temu
Tetley and Yorkshire teabags, Candy Kittens sweets, Fanta, Nerds, Tassimo coffee pods and Bounty wafer rolls are among the slew of products being sold via Chinese cut-price marketplace Temu by UK-based resellers
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NewsKnorr skewers takeaways and delivery apps in new campaign
Billboards feature images of ‘half-assembled burgers, busted burritos, and pizza with no cheese’
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NewsSupermarket Christmas ads face axe under HFSS rules change
Hundreds of millions of pounds of Golden Quarter ad spend are in limbo amid confusion over the proposed changes
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Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
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NewsMcCain launches regenerative farming campaign with Rachel Brosnahan
Research from McCain has shown most people are not sure what regenerative agriculture is or its role in mitigating the impacts of climate change
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![[yellow tail] Shiraz in new packaging in table setting. Credit Chris Pearce](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/9/5/5/350955_yellowtailshirazinnewpackagingintablesetting.creditchrispearce_519850.jpg)
NewsYellow Tail wine rolls out ‘sleek, contemporary’ rebrand
The refresh claims to make Yellow Tail ‘easier to shop’
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.
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Comment & OpinionWhy Tesco Clubcard is a 30-year legacy of supermarket loyalty
Tesco’s Clubcard is more than just a rewards programme: it’s a blueprint for how loyalty can drive business success, says MediaLink’s David Muldoon
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Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
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Comment & OpinionWe must communicate to bridge the sustainability ‘say-do’ gap
In the beverage category, 68% of consumers say they care about the environment but only 12% follow through with a sustainable purchase, says Deb Caldow, global marketing sustainability director at Diageo
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients