All Marketing articles – Page 40
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Comment & OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment & OpinionBeyond marketing: other strong ways to build your brand
Simply investing in packaging and consumer partnerships, while it might feel less sexy or exciting, can pay dividends
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Analysis & FeaturesAre we witnessing the death of craft beer?
As an unprecedented number of breweries close down, what does this mean for the future of the craft beer category and its place in the supermarkets?
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NewsHard cheese consortium to educate Brits on parmesan with big marketing push
The campaign is aimed at the UK market to educate and inspire trade and consumer audiences on parmesan cheese
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ReportsHow UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
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NewsThe best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
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NewsCity snapshot: Bud Light boycott hits AB InBev’s US sales
The world’s largest brewer suffered a sharp sales drop in the US amid political controversy over a Bud Light marketing campaign, to reduce overall sales volumes in its second quarter
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NewsLuton becomes eighth local authority to ban HFSS ads
Seven other local authorities across the UK have brought in a policy: Haringey, Southwark, Merton, Greenwich, Bristol, Barnsley and Tower Hamlets
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ProfilesMy food & drink job: Imogen Hibberd, social media manager, VFC
’As a vegan, I have always wanted my career to overlap with my morals and ethics, and ensure what I do with my career has a positive impact on our world’
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NewsHoly Moly doubles down on ‘offensive’ guacamole campaign
The brand handed out tubs of its cold-pressed guacamole – which it referred to as ‘Colombia’s purest export’ – in London last month
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Comment & OpinionSoft drinks levy must be a blueprint for tackling obesity
It is imperative to take proactive measures to address the issue of excessive soft drink consumption among adolescents, says Dr Kawther Hashem, campaign lead for Action on Sugar
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Comment & OpinionWalmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail
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Comment & OpinionBad Gyal chills with a beer in Estrella Damm short film
Spanish pop star Bad Gyal eyes a boat party in Estrella Damm’s beautifully produced short
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Comment & OpinionWhy Feedback is calling out supermarket greenwashing
Retailers are indulging in numerous green gimmicks which risk contravening new guidance on greenwashing from the CMA, says Jessica Sinclair Taylor, head of policy at Feedback
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NewsTennent’s taps Scottish heritage in ‘seven-figure’ campaign and rebrand
The new Tennent’s brand platform features an evolved visual identity and is underpinned by a TV spot, on and off-trade promotions and a billboard campaign
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NewsGreenwashing ‘rife’ among UK supermarkets, campaigners claim
Campaigners are calling for retailer transparency on the environmental impact of meat and dairy sales
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ProfilesMy Alternative CV: Swizzels’ Mark Walker on grass, golf and the sugar tax
‘We’ve never hidden the fact that our products should be enjoyed as a treat. Ultimately, consumers will vote with their feet and they’re still buying our products’
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NewsVimto owner Nichols’ focus on packaged brand pays off in first half
A shift in strategy to focus on the core Vimto brand and reduce exposure to the out-of-home channel has paid off in the first half of 2023, according to CEO Andrew Milne
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Comment & OpinionWhy marketing must be local up, not national down, in a cost of living crisis
A time of crisis is a good time to look at doing things differently, says Mike Fantis, managing partner at DAC Group
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NewsSeriously Spreadable launches new TV campaign
The new campaign is designed to increase awareness of the spreadable cheddar brand with three creatives highlighting its ‘irresistibility’