All Marketing articles – Page 40
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NewsMagnum combines sorbet and ice cream for ‘mood-inspired’ sticks
The launch is being backed by a £9m marketing push
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NewsAmazon to offer free HelloFresh delivery for Prime members
HelloFresh stated the UK was in culinary ‘Groundhog Day’, hoping new Prime partnership will bump home cooks out of dinner ruts
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NewsEmmi Caffè Latte unveils new look and biggest-ever summer campaign
The RTD coffee brand aims to attract new consumers to the category and ‘ride the wave of the surging iced coffee trend’
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NewsYeo Valley launches TV ad as part of multimillion-pound push
The organic dairy’s new campaign is called ‘Delicious is at the heart of everything we do’ and presents the journey from farm to fridge
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NewsPeroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
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ProfilesMy food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
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Comment & OpinionWill disposable vape ban be the death of Shenzhen brands?
Brands such as ElfBar are reeling from the UK government crackdown
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Analysis & FeaturesSpotted in stores: what’s new for January 2024
Each month, we highlight new and interesting products and displays our team has snapped in the leading grocers
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NewsActivia launches gut health-focused campaign with Rachel Stevens
The Good Gut Guide campaign has been launched to educate shoppers on easy steps to support wellbeing, starting with the gut
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Analysis & FeaturesWhy did Thatchers’ Aldi copycat claim fail in High Court?
Aldi’s cider was found to be neither confusing nor detrimental
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Comment & OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
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Comment & OpinionRichard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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NewsFridge Raiders launches chicken Poppers snack
The high-protein chicken bites will be exclusively available in Tesco with wider availability nationwide from April
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Comment & OpinionHow to master prize promotions and boost engagement
The world of promotions can be difficult to navigate and legal issues are all too frequent, says Jeremy Stern, CEO of PromoVeritas
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NewsUnilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
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NewsNescafé looks to stem volume declines with ‘major’ rebrand
Nescafé is the instant category leader, but its volumes are down 10%
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NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
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NewsHeinz Beanz ‘Free Dayz Out’ promotion ‘likely to mislead’ ASA rules
The on-pack promotion omitted ‘significant conditions’ according to the ASA
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Comment & OpinionHow to turn data to earn e-commerce mastery
Data isn’t just information – it’s the veritable compass guiding your ship to success, says Gerry McNicol, CEO at Distil
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Comment & OpinionWill Harry Kane help bone broth hit the big time?
When Harry Kane was named as one of the high-profile investors in bone broth startup Freja this week, he drew attention to a long-standing, yet niche, food category