All Marketing articles – Page 42
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NewsMüller Yogurt & Desserts launches collaboration with Myprotein
The new Müller x Myprotein range has been designed to tap into potential growth in the market by meeting a surge in demand
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NewsDarzi report calls for ‘bold action’ to regulate food industry on obesity
The report by the leading cancer surgeon and ex health minister today contrasts the lack of action taken by govenments to tackle obesity to the succession of interventions that have successfully slashed smoking rates
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NewsOcado launches new retail media offering, Ocado Ads
The launch of Ocado Ads comes as ad spend for the retail media industry is expected to pass £4bn in the UK this year
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NewsMars Wrigley rebrands ailing non-HFSS Triple Treat range
The range has been renamed to make it help shoppers ‘make informed choices’, according to Mars Wrigley
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NewsSurf revamps laundry range with ‘mood boosting’ fragrances
The rollout will be supported by a £7m investment from this month
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ProfilesMy organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & OpinionKit Kat helps modern office worker break free
Kit Kat and the concept of the ‘break’ are now so synonymous, the brand can afford to play with the concept
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NewsBrew York and Chris Kamara team up to raise funds for Prostate Cancer UK
Each sale will result in a 30p donation to the charity
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NewsThis hires new marketing director to boost brand awareness and engagement
Debbie Epstein, formerly of Montezuma’s Chocolates, Bounce Foods and The Body Shop, brings a wealth of experience
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NewsBirds Eye unveils ‘biggest redesign in over a decade’, plus NPD
The brand’s new pack designs are ‘more uniform and easier for shoppers to find in store’, according to Birds Eye
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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ProfilesSoil Association’s Alex Cullen on farming, sourcing and Beyoncé
‘I get such a kick out of hearing farmers’ motivations to be organic and the impact they have in the world’
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Comment & OpinionHumour is back in advertising. Here’s how to use it properly
About 90% of consumers are more likely to remember a funny ad, says David Wigglesworth, executive creative director at Grey London
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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WebinarsWATCH: How to smash it at social commerce
Watch our webinar on demand where industry experts reveal how to make the most of the growing potential of social commerce.
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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NewsEvrythng launches with mission to create ‘open-source’ solutions to climate emergency
The brand has committed to donate 100% of its profits to climate, nature and environment protection projects
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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NewsDel Monte collaborates on clothing range with Urban Outfitters
The collection is made up of two graphic tee shirts – a women’s and a men’s – featuring the brand’s logo
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain