All Marketing articles – Page 42
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NewsWaitrose banking on animal welfare standards to attract shoppers
Waitrose executives see the supermarket’s ethical and sustainability credentials as its key advantage compared to rival grocers
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WhitepapersBuilding consumer confidence in seafood to boost consumption
How can industry meet evolving consumer expectations around the seafood category? This whitepaper reveals how consumer confidence in seafood can be built up effectively to meet demand and boost consumption.
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Comment & OpinionDolmio’s pasta puppets encourage tentative chefs
Puppets have made a comeback in the sauce brand’s new ad – but the dodgy Italian accents haven’t
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Comment & OpinionLoss leaders help no one. This unethical strategy should be dropped
Loss leaders are not affordable – for farmers, suppliers, small businesses or the environment, says Dan Crossley, executive director at the Food Ethics Council
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NewsSustain launches campaign to tackle river pollution from livestock farming
Research by the charity revealed industrial farming produced the equivalent of 100 double-decker buses of animal waste per hour
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Comment & OpinionThree ways to win by connecting off-site digital media to retail
Brands can tap into retailers’ first-party data, unlocking invaluable insights that drive targeted marketing efforts and elevate the brand-customer relationship, says Matt Lee, MD at Capture
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Analysis & FeaturesOur top social media picks from the Grocer Gold Awards 2023
Did your Grocer Gold Awards 2023 social post grab the limelight?
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NewsM&S Food wins Grocer of the Year for the first time in its history
Ultimate accolade caps a great night in which M&S CEO Stuart Machin also received the coveted Grocer Cup
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NewsGrocer Gold Awards 2023: Technology initiative of the year
Nectar360 offers more relevant digital marketing
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NewsAsda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
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NewsMondelez revamps Dairylea Lunchables with healthier recipe and new name
The range will now be called Lunchers, to align the product with the rest of the Dairylea snacking portfolio which includes Dunkers, Snackers and Filled Crackers
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ProfilesMy food & drink job: Zoë Watson, junior brand manager, Noble Foods
‘My love of food and cooking from a young age sparked my first career dream of owning my own bakery’
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Comment & OpinionDavid Essex soundtracks the story of Philadelphia’s pals
A left-field soundtrack – ‘Hold Me Close’ by David Essex – gives Philadelphia’s latest ad a distinctive feel
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Comment & OpinionWe must stop our ‘success or failure’ mindset on innovation
We must start measuring innovations by their vitality, says Ramon Melgarejo, MD at NIQ Bases
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Comment & OpinionWhat can fmcg industry expect as pricing decelerates?
The more optimistic view is that companies will be able to use the relief from lower costs to spend more on marketing and promotion, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsWaitrose doubles down on value with new marketing campaign
The strapline ‘New Lower Prices on hundreds of your favourites’ will feature prominently in the new campaign
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsEvian to install on-court refillable water system at Wimbledon championships
Evian is aiming to plug its sustainability credentials via activity at this year’s tennis tournament in SW19
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WebinarsWATCH: How can fmcg create seamless omnichannel experiences?
As the age of the omnichannel gains momentum, catch up on our webinar to hear expert opinion on how shopper missions are changing - and what both fmcg brands and grocery retailers need to do to create high-quality, seamless experiences for consumers, to ensure retail success.
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Comment & OpinionHeineken celebrates 150 years of wrongness
Heineken is 150! And it has seemingly only just noticed that its name is tricky to spell