All Marketing articles – Page 43
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NewsMeatless Farm calls on government to make COP matter
The plant-based producer has taken to the streets calling for ‘No More Hot Air’ to come out of the climate summit – challenging government to #MakeCOPMatter
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Comment & OpinionJane Horrocks voices singing turkey in bleak Peta plea
Loudly voiced by Jane Horrocks, the turkey wonders a town, singing guilelessly about Christmas traditions
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NewsValue cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
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Comment & OpinionRetailers are breaking HFSS rules without consequence
Our report found stores displaying sweets, crisps and fizzy drinks in prominent areas, says Beth Bradshaw, project manager at Food Active
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NewsNoble Foods redesigns Freshlay Farms egg brand
Freshlay Farms will launch on 11 December in Tesco, Sainsbury’s, Asda and Co-op with newly packaged Golden Yolker eggs renowned for their deep rich yolks
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Comment & OpinionGenetically modified foods must come with a warning
The FSA’s approach rides roughshod over what consumers want, says Joanna Blythman, food journalist and author of Swallow This
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NewsUnilever and Accenture partner to ‘scale generative AI’
The work will commence at Unilever’s global AI R&D centre Horizon3 Labs, which opened in Toronto in November
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Analysis & FeaturesWhat do supermarket beer buyers want to see from brewers?
Finding space on supermarket shelves for new beer brands is tricky, yet there are key needs brewers can fill to make their products stand out for supermarket beer buyers
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NewsThe Good Crisp Company debuts free-from Pringles alternative in the UK
The launch is being supported by nascent fmcg consultancy Balloon Brand
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NewsInsane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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Analysis & FeaturesAre healthier sales targets too easy?
Food manufacturers are setting healthier sales targets, but critics accuse them of unambitious goals and sleight of hand
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Comment & OpinionLily’s Kitchen takes low-budget approach for a cute Christmas
A charming low-budget campaign can capture festive goodwill if done right
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NewsInvestigation finds ‘blatant disregard’ for HFSS rules at some supermarkets
An investigation found that while most stores have been operating ‘within the spirit of the law’, others had been largely ignoring the rules
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ProfilesMy Alternative CV: Co-op’s Christopher Byrne on Kylie, Mel B and Muriel’s Wedding
Co-op’s head of brand, creative and in-store marketing wants Victoria Beckham and Miriam Margolyes to eat crisp sandwiches together
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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NewsTesco quadruples number of digital screens in media rollout
The supermarket today announced it had installed its 1,800th screen, up from around 400 in March
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NewsProcter & Gamble rapped by the ASA for ‘misleading’ incontinence ad
The advertising watchdog upheld two complaints made by Tena owner Essity
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Category ReportHow can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper
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ProfilesMy food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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NewsM&S ‘Team Romford’ bidding for Christmas number one again
‘Maybe This Christmas Time’ features visual merchandiser Jack Brooker singing and rapping, in a video which also showcases M&S food