All Marketing articles – Page 44
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Comment & OpinionWe can’t all be grocery leaders, but ‘first followers’ are just as crucial
Those companies who make the second move, who follow the lead of the first, are vastly underrated, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionQuality Street’s John Barnes wrapping ad is a game-changer for advertising
Retailers and suppliers have gone in several new directions this year, with ‘sadvertising’ notably absent while humour and quirkiness has been dialled up
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Comment & OpinionTesco’s Christmas ad provides bizarre body horror
A dad becomes part Christmas tree, like a Jack-in-the-Green, while his wife turns into a snow-mum
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Analysis & FeaturesHow small brands can navigate supermarket trade investment ‘asks’
Startups and challenger brands facing ‘exorbitant’ media and promotions charges from supermarket buyers
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Analysis & FeaturesWill daring to be different pay off for advertisers this Christmas?
As the Christmas ad tradition took off, supermarkets’ efforts became homogenised. This year, they’re taking risks on quirky creatives
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Comment & OpinionWill Cadbury’s new Creme Egg chocolate bar be successful?
Cadbury unveiled its latest Creme Egg spin-off last week, however, this isn’t the UK’s first Creme Egg chocolate bar
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NewsNorthern Monk beers discontinued over Portman Group code violations
An anonymous complainant said one of the beers had appealed to their four-year-old child
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NewsGopuff launches ‘Apple Deals’ Black Friday campaign
Continuing the Black Friday theme, there will be further promotions in alcoholic apple drinks on what Gopuff is calling ‘Cider Monday’
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NewsCo-op ditches Christmas ad in favour of community donation campaign
From today, the society is calling on shoppers to give “the gift of community spirit”
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NewsJump Ship Brewing launches legal challenge against BrewDog
Jump Ship claims to have first launched a beer called Shore Leave in 2022
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NewsEstrella Galicia calls out ‘Span-ish’ imposters in new campaign
Estrella Galicia has been brewed in Spain since 1906
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NewsQuality Street releases Christmas rap video starring John Barnes
The campaign aims to encourage shoppers to recycle their paper sweet wrappers
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ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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NewsTesco launches Christmas advert during I’m a Celebrity premiere
Tesco to air its Christmas advert during the premiere of I’m at Celebrity Get Me Out of Here on ITV at 9pm
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Comment & OpinionCan M&S learn to speak to a gen Z audience?
The second season of inside M&S sees the retailer attempting to broaden its appeal
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Comment & OpinionJameson chills out with serendipity king José
Jameson’s new ad focuses on relaxation, rather than chuckles
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Analysis & FeaturesWho won the Christmas ads in 2023? Our judges give their verdict on all the ads that matter
This year’s batch of festive ads has been rolling out the celebs aplenty. But which is the best?
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NewsBrew York overhauls core range with trio of new beers
Joining the brewery’s roster are a ‘modern’ hazy session IPA and a low alcohol pale
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NewsStartups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post