All Marketing articles – Page 44
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NewsPip & Nut unveils new pack designs to highlight ‘quality’
The B Corp has added copy and illustrations to its labels to inform shoppers about its use of single-origin hi-oleic peanuts and Californian almonds
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NewsEvent catering marketplace Feast It rebrands and bags $8.5m funding
Togather – by diversifying into other categories – expects to double sales again this year
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Comment & OpinionOur ‘miraculous’ food industry should come clean about its dirty hidden costs
The food sector distracts people with the glitzy allure of choice and abundance, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionWhy consistent measurement is key to evolving ATL and BTL advertising
The lines between traditional above the line and below the line media continue to blur, says Matt Lee, MD at Capture
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NewsGetir rapped by ASA for promotion it couldn’t deliver on
The rapid grocer emailed all customers a £20 off promotion, even though only users in limited locations at certain times could redeem it
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NewsBol unveils £1m brand refresh in shift towards ‘lifestyle’ focus
The redesign aimed to help Bol stay ‘culturally connected with shoppers in an ever-saturated category’
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NewsTesco to revamp in-store bakery offering nationwide
It comes as Tesco looks to embark on a major reset of its stores, starting in September, with a focus on its fresh lineup
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ProfilesMy food & drink job: Daria Bashkatova, senior marketing innovation manager, This
’My family come from a real mixed bag of places including Russia, Kazakhstan and Israel, among others. While questions of faith, politics or geography were often at odds, food was always a common language’
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NewsWeetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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NewsSpam launches TV campaign to attract younger shoppers
The ad was based on the insight that consumers were looking for quick meals that delivered on flavour and satisfaction, said Spam
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Comment & OpinionThatchers gets animated about the perfect pint of cider
It’s back with an animated ad that again focuses on the brand’s attention to detail
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Comment & OpinionDash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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NewsTower Hamlets becomes latest local authority to ban HFSS advertising
The move follows the launch of the Healthier Food Advertising Policy, brought in across the Transport for London network in 2019
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NewsPeroni to kick off €20m European push for new Stile Capri lager
The campaign will be seen from Monday 5 June in the UK, Italy, Hungary and Romania
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NewsSainsbury’s donating to charity for each Inspired To Cook sale
Comic Relief will get 50p from every sale of a Sainsbury’s Inspired To Cook product over the next six weeks
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NewsOcado launches TV ad campaign for updated Price Promise
The Price Promise was revived in March, covering 10,000 products and including Clubcard deals
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NewsIceland launches half-term savings campaign
The initiative will run until 6 June and give customers access to a range of discounts
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NewsWall’s reformulates sausage rolls to reinforce quality and value
The recipe comprises premium cuts of pork shoulder and pork belly, seasoned with a secret blend of herbs and spices
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Comment & OpinionBrands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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NewsThe Jolly Hog unveils first rebrand and OOH advertising
The Bristol-based business has updated its branding to promote its high-welfare and product quality credentials