All Marketing articles – Page 45
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News
John Lewis pulls heartstrings in Christmas ad 2022
John Lewis go back to basics with a simple storyline to promote care charities
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Comment and Opinion
In the rush to embrace digital, marketeers can’t forget the power of physical stores
Grocery shopping in the UK is still rooted in physical shopping environments, says Matt Lee, MD at Capture
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News
Tesco Christmas advert 2022 takes jab at UK political instability
Tesco goes political with punny ’Christmas Party’ 2022 advert
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News
Kevin the Carrot returns for Aldi Christmas 2022 ad
Aldi has brought back Kevin the Carrot for a 50-second teaser of its World Cup and Home Alone-themed Christmas advert
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News
Will Ferrell reprises Elf role for Asda Christmas ad 2022
From stalwarts of daytime telly to Spiderman to the Vicar of Dibley, the Hollywood names in Christmas ads keep getting bigger
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Comment and Opinion
Ocean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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News
Farmer Christmas returns to TV in Morrisons Christmas 2022 ad
The campaign will also feature Morrisons staff as ‘real life elves’ who help make the fresh food that Morrisons sells
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Promotional Feature
How global fmcg businesses can balance heritage and growth
As businesses grow organically and through acquisition, how can they best keep the core of what made the company most appealing to customers in sight?
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Analysis and Features
Watch: All the retailers’ Christmas adverts 2022
Marks and Spencer was the first retailer to unveil its ad this year, followed by Lidl and Sainsbury’s a few days later
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News
Alison Hammond and Stephen Fry star in Sainsbury’s Christmas advert for 2022
The teaser focuses on the ‘divisive’ Christmas pudding
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Comment and Opinion
Mars removing Bounty from Celebrations is a classic PR distraction tactic
Getting shoppers talking about Bounty is more comfortable for the supplier than chat about shrinkflation, shortages or reformulations
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Guide To
The Grocer Guide To Soft Drinks
The sheer diversity of the soft drinks category indicates that growth is likely to continue, even amidst a cost-of-living crisis. Although health & wellbeing are now important drivers in the market, taste remains king – and suppliers need to deliver on a multitude of occasions and formats.
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News
French and Saunders star in Marks & Spencer’s 2022 Christmas advert
Dawn French returns as the Christmas fairy, joined by her longtime comedy partner Jennifer Saunders as ‘Duckie’
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Profiles and QandAs
My food & drink job: Marie Schofield, product and marketing manager, Kingsland Drinks Group
Marie is a product expert in ‘bottled at source’ wine, helping it through its journey to bar shelves
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Promotional Feature
WATCH: Which digital channels are worth the investment for fmcg?
Catch up on our omnichannel webinar where we spoke to a panel of experts on how brands can craft and optimise their digital strategy.
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News
Proper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Comment and Opinion
Mum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment and Opinion
Ocado’s Nigella partnership: misstep or genius move?
As the cost of living crisis bites, is it wise to appoint a multimillionaire daughter of a Tory Lord, who is known for her decadent recipes?
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News
Ocado partners with Nigella Lawson on curated aisle and budget recipe range
Ingredients are chiefly “day-to-day essentials”, the resulting meals “all high on flavour and low on effort”
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Analysis and Features
How Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme