All Marketing articles – Page 45
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ProfilesMy food & drink job: Eloise Bristow, head of marketing, Moving Mountains
’Fmcg isn’t a glamorous industry. One day I could be flipping burgers at a festival, the next staring at spreadsheets’
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Comment & OpinionA clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment & OpinionMorrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
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Comment & OpinionDo you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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NewsCopella revamps packaging in bid to lure younger shoppers
The redesign forms part of a wider repositioning strategy to ‘maintain Copella’s share of growth by getting more and more people to love the brand’
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NewsWhite Claw preps for expansion with UK trademark applications
The US hard seltzer maker has applied to register three names with the Intellectual Property Office
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NewsMornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging
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ProfilesMy Alternative CV: CleanCo’s Connie Doak on jockeys, Bali and being red in the face
’There’s still a lot of barriers in the way in terms of how we activate in store. I think we should rip up all the rules and just start from scratch’
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InterviewsBudweiser UK boss Brian Perkins: ‘I feel very lucky that people love beer’
Budweiser’s UK boss is steering the megabrewer through a major inflection point, taking the brand ‘beyond beer’ as it steers its way through headwinds
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NewsHousehold challenger Homethings appoints first head of brand
Pete Rosier will work alongside founders Tim Keaveney and Matt Aubrey to develop the fast-growing brand’s positioning and marketing strategy
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News‘Alexa, open McCain’: audio ad urges listeners to ‘speak directly’ to brand
The ad is running on popular streaming channels including Spotify, Acast and Dax
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News
Sugro rebrands as it expands into new categories
The group has begun to focus on foodservice, catering, non-food and alcohol products alongside its traditional confectionery and impulse offering
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ProfilesMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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Comment & OpinionMorrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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NewsFrubes gets largest-ever marketing campaign for summer
The campaign is being backed with limited-edition packs, summer sampling, media and social support
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
With further regulation bringing about more price rises for tobacco, suppliers are focused on the value end of the market. Meanwhile the vaping industry is tackling increased scrutiny and being urged to self-regulate.
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Comment & OpinionLynx’s goat makes the case for Africa
Strongbow’s purple creature is perhaps the most memorable ‘GOAT’ (greatest of all time) in advertising so far, but there’s room for more
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NewsMorrisons brings back ‘More Reasons to Shop’ strapline
A major TV campaign will run for the next six weeks and will reach nearly half of UK adults on day one, said Morrisons
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Comment & OpinionPressure Cooker: knives out in tangentially cooking-related psychological ordeal
It can’t be easy coming up with new twists on the cooking competition format
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NewsWolf Blass launches 0.5% abv Zero wine range
‘We recognise there is sizeable and growing demand for low & no products in the UK,’ said the brand