All Marketing articles – Page 46
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Comment & OpinionHow Tesco has upped its game with Food Love Stories
The wizards at advertising agency BBH and the marketing team at Tesco have been hitting the spot again and again with their recent ads, says Jon Evans, chief customer officer at System1
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NewsAI-generated food images fool majority of UK consumers
Consumers were asked to look at photographs of prepared dishes at Eataly London, and AI-generated images of the same dishes created with DALL-E
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NewsASA to crack down on carbon offsetting claims
The watchdog will ramp up scrutiny of terms like ‘carbon neutral’ and ‘net zero’
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Guide ToThe Grocer Guide To Breakfast & Brunch
Demands for breakfast & brunch in a post-pandemic world extend beyond the busy on-the-go occasion to more leisurely at-home affairs, with consumers wanting healthy, convenient and indulgent options.
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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Comment & OpinionFrosty Jack’s has handy solution to brand ambassador problem
It’s tricky to market ‘cheap booze’, but Frosty Jack’s has come up with an ingenious approach
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Comment & OpinionMad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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NewsDTC meat box provider Field & Flower launches rebrand
The rebrand built on founding principles with clearer messaging to help more people support free-range farmers, the brand said
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NewsLeon co-founder John Vincent moves into influencer marketing
‘I think it could be quite a lot of fun,’ Vincent told The Grocer
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NewsHeinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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Analysis & FeaturesHow European retailer Picnic is breaking own-label packaging rules
Picnic’s artsy own-label range forgoes a sense of corporate identity and prioritises delighting shoppers
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NewsComfort reformulates fabric conditioners to improve fragrance
The conditioners are being sold in 100% post-consumer recycled plastic bottles featuring updated designs
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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NewsBrewDog invests £7m in overhauling spirit brands
BrewDog’s now 11-strong spirits portfolio includes the redesigned LoneWolf gin brand, and new vodka and rum brands
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NewsM&S launches new TV ad campaign with celebrity chef Tom Kerridge
Kerridge will visit six of the ‘M&S Select’ farms used by the retailer to source fresh produce
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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Category ReportWhy soft drinks brands are reaching for the stars: category report 2023
Coca-Cola has bet on limited editions in the past year, and it’s not alone. So why are soft drinks brands taking so many moonshots?