All Marketing articles – Page 47
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Comment & OpinionMarketers don’t need a coronation to push seasonal sales
Inspiring seasonal sales all year round can bring incremental gains, says Alban Villani, regional CEO EMEA at CitrusAd
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Comment & OpinionShaken Udder’s judge sets the bar for courtroom fun
Shaken Udder is making its TV debut with an ad called ‘Do what makes you happy’ – set in a courtroom
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Guide ToThe Grocer Guide To Free From & Plant Based
With inflation hitting the free-from and plant-based category as consumers look to tighten their purse strings, suppliers are realistic about performance potential over 2023, saying only the fittest will survive.
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NewsNestlé withdraws ‘nutritious’ claim in row with Henry Dimbleby over Kit Kat Cereal
Dimbleby, who stood down as a special government adviser in March over lack of action on reformulation, said marketing surrounding the product had been misleading
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months
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NewsChannel 4 gives Aldi’s Next Big Thing a second series
The first series ran for six weeks in October 2022 and saw 36 suppliers showcasing their products to Aldi UK buying MD Julie Ashfield
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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Category ReportWhat can challengers learn from Prime? Soft drinks category report 2023
Prime has racked up explosive sales thanks to its celebrity status. Does it hold any lessons for other up-and-coming drinks brands?
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NewsBrooklyn Pilsner named official beer of Glastonbury Festival
The deal will see Brooklyn Brewery’s premium ale served at on-site bars throughout the five-day event
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ProfilesMy food & drink job: Dulcie Howman, marketing assistant, Zertus
Dulcie is kicking off her marketing career by working with Nomo, a free-from chocolate brand
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Comment & OpinionMarmite’s elaborate faux documentary causes confusion
We meet parents-to-be submitting to hospital tests to see if their babies will be Marmite lovers or haters
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NewsFlorette launches £1m summer marketing campaign
The campaign includes a sponsorship of Food Network and a TV advertising campaign
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Comment & OpinionSix key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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NewsJust Eat to switch entire corporate fleet to electric vehicles
The move is part of Just Eat Takeaway’s net zero target for its direct operations and will reduce its carbon emissions by up to 480 tonnes per year
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NewsCanned water brand Liquid Death makes UK debut
It currently has a nine-strong range in the US, comprising flavoured mineral waters, sparkling flavoured waters and iced teas
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NewsJohn Lewis Partnership appoints first ever cross-partnership loyalty chief
Emily Wells will lead the launch of a “new pan-partnership loyalty proposition” set to go live in 2024
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NewsShaken Udder launches first TV advertising campaign
The advert for the premium milkshake brand will air during Coronation Street and I’m A Celebrity South Africa
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NewsDolmio rolls out new pack designs and recipes
The rebrand will be supported by a digital and out-of-home campaign that will reach 84% of the UK’s adult population, according to Mars
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Comment & OpinionTango joins in parody fun to gain illicit-feeling edge
Irn-Bru has set a high bar with its movie parodies. Now another purveyor of orangey drinks is getting in on the act