All Marketing articles – Page 48
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Comment & OpinionFarmer Merryn helps Ginsters show off Cornish veg sourcing
You can’t question Merryn’s dedication: she works as a scarecrow, ploughs by hand and employs some lo-fi technology to talk to her crops
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NewsLinda McCartney’s launches ‘best’ burger at Paris fashion show
The soya-based burger will hit the shelves of UK supermarkets in spring 2024 with a ‘mouth-watering, meaty texture’
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NewsNectar 360 to double its network of digital screens in Sainsbury’s stores
It includes plans to launch a brand new network of digital advertising screens within Sainsbury’s stores
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NewsVeg Power partners with Aardman and Shaun the Sheep to inspire children to eat more veg
The two-year agreement has involved the creation of Shaun the Sheep branded resources across Veg Power projects
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NewsWaitrose ‘committed’ to offering more ‘dine in’ food concepts
It follows the launch of a new marketing campaign to promote Waitrose’s new Japan Menyū range
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Comment & OpinionIt’s time we fully understood the impact of media investment
To improve media effectiveness, we need a greater appreciation of long-term over short-term tactics, says Florian Clemens, VP of media and analytics EMEA at Circana
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NewsWeetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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NewsM&S chief Machin reacts to Asda’s ‘Taste Match’ campaign
Machin’s comments on Saturday came as Asda launched a TV ad for its new campaign
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Analysis & FeaturesOne year on: Have HFSS rules made any difference?
It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers?
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ReportsWhat would Labour do differently on HFSS?
Originally, the regulations included a ban on multibuy promotions such as bogofs and TV ads for junk food before 9pm
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Comment & OpinionCinthia helps Dove battle female under-representation in video games
Think ‘Dove ad’ and you tend to think of loads of white-clad women, sharing out the compliments
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Comment & OpinionAmazon and Asda make last-ditch attempt to revive the comedy panel show
Amazon’s Quiz of 25 Years saw two celebrity teams answer questions about products that can be bought on the site
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Comment & OpinionRetail media desperately needs consistent standards
Transparency and greater measurement are key to ensuring continued growth in retail media, says Sean Crawford, MD, Threefold North America
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NewsFlora returns to being 100% plant-based with new brand look
The Upfield brand said its new and improved dairy-free recipes were now all vegan
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NewsAlpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
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NewsMüller launches catering-focused operation to drive distribution
The dairy company said the move represented a ‘significant change’ in the way it reached professionals in the food and catering industry
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NewsSiren Craft Brew donates £10k to charity after #LuminaHour campaign
Donations were made to Make a Wish Foundation, Launchpad Reading and Lymphoma Action UK
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NewsSainsbury’s to play up health and value credentials in major brand refresh
Sainsbury’s has unveiled a major new brand refresh under the slogan ‘Good Food For All Of Us’
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NewsPizza Express overhauls retail offer with new ‘Restaurant Favourites’ collection
The posher tier of pizzas include American Hot, Hawaiian, and Pollo American SKUs
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NewsSmall Beer Brew Co launches stout with mission to clean up River Thames
5% of the beer’s revenues will be donated to In The Drink