All Marketing articles – Page 48
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NewsUnilever and Superdrug battle hygiene poverty with donation push
Unilever will donate one Dove product to the Beauty Bank for every two bought in-store and online at Superdrug
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NewsBrewDog brings back controversial ‘gold’ can competition
It comes just three months after James Watt claimed he had paid almost £500,000 in compensation to previous winners
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NewsSainsbury’s launches value campaign across Local stores
The ‘Pocket Friendly Prices’ campaign is using new signage highlight value-tier household essentials
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NewsGodminster rebrands organic cheddar range
The new branding, which includes a new logo, packaging and product names, is inspired by the landscapes and legends of Wessex
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NewsScottish government ditches booze marketing clampdown
Retail leaders had warned shops could have been crippled by plans under a consultation launched in November
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NewsEmmi brings Rachelli premium Italian desserts to UK
The brand will offer classic Italian recipes with a modern spin, said Emmi
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NewsCoca-Cola invites artists to create AI billboards
The competition follows Coca-Cola’s collaboration with a new global services alliance launched by Bain & Company and ChatGPT maker OpenAI in February
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Category ReportCan brands reverse the slump in popcorn sales?
Volume sales of branded popcorn have fallen by almost a fifth in the past year
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ProfilesMy food & drink job: Grace Thompson, assistant brand manager, Squeaky Bean
Grace’s role sees her as ’guardian of the brand’ for plant-based challenger Squeaky Bean
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Comment & OpinionMarketing: the top considerations for driving ROI
It is critical for marketers to better understand the varying factors that impact ROI, says Matt Lee, MD at Capture
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Analysis & FeaturesHow women’s sport has become a sponsor’s dream
The likes of Emma Raducanu and England’s Lionesses are a big allure for major brands, helping them reach a growing and diverse audience
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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Comment & OpinionWhy sustainability-led brands should still put flavour first
For sustainable brands to win and gain market share, they must communicate and address the consumer’s primary need, not just their mission
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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NewsYakult launches new fortified drink and larger packs
Yakult Plus is a fat-free fermented milk drink boosted with vitamin C
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Comment & OpinionWhy we must take a balanced approach to precision breeding
If regulations disable innovation they delay mainstream use of the technology, says Robin May, FSA chief scientific adviser
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Comment & OpinionWhy retailers are ‘leanwashing’ on sugar reduction
Nine of the 10 biggest supermarkets have no policy to measure total sugar sales, says Hattie Burt, senior policy & international projects officer at Action on Sugar
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Analysis & FeaturesHow celebrity booze brands stand out from the crowd
The wave of celebrity booze brands is rising – as are their sales. So how have the likes of Kylie Minogue and Snoop Dogg captured the attention of shoppers?
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Comment & OpinionAward-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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NewsFish Said Fred launches oven-ready range into Tesco
The range includes a Cod Kyiv, Cheesy Smoked Haddock and Sea Bass Fillets with a Creamy Pesto Crumb