All Marketing articles – Page 49
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Category ReportCheap as cheddar: Dairymen British cheese category report 2023
Every variety of British cheese is in decline, except one: cheddar. And own label is the winner as shoppers seek low prices
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Category ReportMessage in a bottle: Dairymen dairy drinks category report 2023
Marketeers are leveraging the likes of Love Island to convince younger shoppers dairy drinks are a genuine soft drink option
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NewsM&S Food showcases quality with ‘This is not just food – it’s never just food’ push
The campaign will highlight what M&S ‘always does’ and ‘never does’ in its food standards
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NewsBiscoff takes lead in Lotus Bakeries rebrand
Consumers were already referring to its biscuits as simply ‘Biscoff’, Lotus Bakeries said
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Comment & OpinionSamuel L Jackson raises righteous fury on Warburtons’ behalf
Jackson brings some Pulp Fiction style anger to the role of Jonathan Warburton
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Comment & OpinionWhy is Heinz seeking to take on Old El Paso in meal kits?
Kraft Heinz has been bold with innovation lately
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NewsTiny Rebel Brewing Co rapped over ‘socially irresponsible’ quartet of brews
The Welsh brewer has had a series of spats with the watchdog dating back to 2017
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NewsAlessandra Bellini ends her Tesco love story after seven years
Alessandra Bellini was recruited by former CEO Dave Lewis in 2017 from his old company Unilever, and became a key figure in the Tesco turnaround
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Analysis & FeaturesConfectionery’s creative challenge: selling old sweets to gen Z
We’ve set agencies the ultimate challenge: give humbugs, candy jewellery and fizzy UFOs a 21st century makeover
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NewsDays Brewing sees ‘best-ever’ week of sales in Tesco after viral TikTok stunt
The brand’s ‘Tube Girl’ video has to date been liked 12.7 million times
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NewsAgri-food businesses at risk of ‘greenwashing’ over unsubstantiated regen-ag claims
A significant proportion of companies had not put in place any formal quantitative company-wide targets on regenerative farming, despite promoting the methods
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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Comment & OpinionHow to market low & no-alcohol to gen Z
For gen Z, the shift in drinking habits is symptomatic of more fundamental shifts in their values, says Rowenna Prest, chief strategy officer at Joint
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ProfilesMy food & drink job: Emily Morgan, product & customer experience manager, CafePod
’It would be amazing to run my own brand one day where I can develop a product that consumers can’t live without!’
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NewsTilda moves beyond rice with microwaveable veg side dishes
Called Tasty Sides, the range will debut with four variants inspired by global cuisines
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Comment & OpinionSilk & Spice hides treasure in island wine stunt
The wine brand has left a bottle of its 2021 Red Blend on a tiny, sunny, sandy island
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NewsBlack-owned fmcg startups win airtime on Channel 4
Four black-owned fcmg challenger brands have secured hundreds of thousands of pounds worth of free airtime and business support as part of a scheme by Channel 4 and Lloyds Bank
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NewsGinsters launches £4m campaign playing up quality of its pastries
It is the brand’s ‘biggest and most ambitious spend to date’, projected to reach 90% of UK households
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NewsGousto launches TV and film inspired recipe range
The database of “scene stealing dishes – called The Dinner Show Hub – lists the meals alongside the specific episode or movie they feature in
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Category ReportHow Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS