All Marketing articles – Page 5
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Comment and Opinion
Why the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Comment and Opinion
Jude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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News
Asda launches Exceptional premium range to ‘elevate’ quality
The Exceptional range will “champion taste whilst providing shoppers with the very best quality” the retailer said
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News
Budweiser Brewing Group enlists Pixie Lott for UK Brutal Fruit Cider launch
The South African fruit cider is targeted at younger and female shoppers
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News
Aldi hits back at price match schemes in new TV ad campaign
Aldi also plans to showcase ‘swap and save’ suggestions, positioning products from Asda, Tesco and Sainsbury’s alongside its cheaper alternatives
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Analysis and Features
Labrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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Category Report
Meet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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News
Trip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed
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News
Ocado strikes customer acquisition deal with Getir
Discounts have been sent to former Getir and Gorillas customers urging them to shop with Zoom by Ocado
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Category Report
Confectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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News
Anchor launches squeezy butter product
The new butter product is designed to provide a ‘faster, easier route to more buttery bakes, with just a squeeze’
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News
Challenger beer brand Jubel rolls out ‘dialled up’ refresh
The rebrand was launched at a barber shop in Hackney Wick last week
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News
Wilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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News
Sugro e-rewards launches on WhatsApp to reach more members
The programme rewarding members for completing tasks will now be available to access on mobile phones
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Comment and Opinion
Usain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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Comment and Opinion
Does retail media spell the end for the gondola end?
The big screen revolution is going to pose challenges for some suppliers
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Comment and Opinion
Why brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor
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News
Sudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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News
Biotiful Gut Health launches £1m-plus advertising campaign
The new TV advert will run across ITV, Channel 4 and Sky, and is the biggest yet for the yoghurt and kefir brand