All Marketing articles – Page 5
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ProfilesMerchant Gourmet MD Richard Peake on buffets, Elf and an HFSS tax
‘In an ideal world, unhealthy and highly processed foods would be expensive through heavy taxation’
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Comment & OpinionHFSS ad ban: how porridge became the poster child for ‘hidden’ junk food
Porridge has become the poster child for unexpected HFSS products which have been included in the government’s proposed advertising ban on junk foods
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Comment & OpinionThe uproar over porridge advertising is utter nonsense
The national coverage seems a deliberate attempt to mislead consumers, says Katharine Jenner, director at the Obesity Health Alliance
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NewsPepsi Max Christmas ad champions work-life balance
Pepsi Max is tapping into the growing importance of unplugging from work for mental health over the Christmas holidays
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ProfilesMy food & drink job: George Fitzgerald, head of out of home, Grounded
‘Be open to every opportunity, no matter how small it seems – it might just be the stepping stone you need’
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Promotional VideosHow to elevate brand presence in the trending biscuit category
The biscuit market is evolving, as consumers crave new flavours and indulge in biscuits across new occasions. In this video, McVitie’s discusses the strategies helping the brand stand out from the crowd.
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Comment & OpinionPepsi offers a little life in Christmas campaign
With Coca-Cola’s traditional truck ad made blander and bleaker with AI this year, Pepsi has an open goal
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Comment & OpinionHow Nestlé, Unilever and P&G are navigating choppy fmcg waters
Innovation, volume, marketing spend, and cost savings are top of the agenda, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsMystery solved in part two of Waitrose’s whodunnit Christmas ad
Fig the cat was seen as the prime suspect by viewers
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NewsChicago Town adds frozen desserts as part of £10 pizza meal deal
The offer includes two medium Chicago Town pizzas and one Tiger Crust Garlic Bread
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Promotional FeaturesRetail media best practice: the five things that every brand needs to know
Retail media is flying. But with the scale and breadth the medium offers, what does good look like? Read on to learn how best to work across the funnel to achieve optimum success.
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NewsPernod Ricard to invest behind Christmas marketing after ‘challenging’ year
It comes after Pernod Ricard’s sales fell by 3% in the UK in the year ended 30 June
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NewsMoma launches 10 new products alongside major redesign
It has launched 10 products including oat milks, porridge sachets and iced coffees
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NewsStarbucks launches stop-motion Christmas advert and holiday menu 2024
Starbucks has unveiled its 2024 festive campaign, aiming to be a moment of calm in the hectic holiday season
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Comment & OpinionDavid Beckham builds a snowman goalie as Nespresso gets festive
Nespresso has rested George Clooney for its Christmas ad, signing up Beckham for what looks like a heartstring-tugger
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Comment & OpinionWhy Lindt denying its own ‘excellence’ risks shopper loyalty
It was particularly surprising when Lindt scuppered its own marketing claims about the ’excellence’ of its products in a US court last week
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Comment & OpinionDoes it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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NewsOne in seven green claims highly likely to mislead consumers, BRC finds
Almost three in four products now feature some form of green claim, new analysis found
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NewsMarketing uplift of £20m drives revenue growth at Britvic
Advertising and promoting to drive awareness and trial had been a key factor in performance, said Britvic GB managing director Paul Graham
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ProfilesMy food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager