All Marketing articles – Page 50
-
Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
-
RankingsHow to justify marketing spend during an inflation spike
Though UK ad spend started strong in 2022, growth began to slow in the second quarter
-
Comment & OpinionIrn-Bru takes it to the wire with latest film parody
Irn-Bru’s movie-inspired ads keep coming. This one takes us into thriller territory
-
ProfilesMy Alternative CV: Empire Bespoke Foods’ Matthew Moyes on pickles, Beirut and Come On Eileen
’My worst job interview? It was on par with Spud Murphy (Trainspotting fans will know what I mean)’
-
NewsMilk & More appoints chief customer officer to boost e-commerce team
Neil Borer will be tasked with driving brand awareness of the Müller-owned doorstep delivery service
-
ReportsCan keto snacks defy the HFSS regulations?
Keto snack bars typically contain next to no carbs or sugar but around 25% fat
-
ProfilesMy food & drink job: Lejla Damon, shopper marketing brand manager, Kellogg’s
‘Working with brands which were in my household growing up as a child has been an amazing experience’
-
NewsItsu launches ‘game-changing’ frozen sweet bao buns
Two vegan variants – Chocolate and Salted Caramel – have rolled out to Tesco stores
-
NewsWaitrose plans to play up supplier relationships with social media push
Waitrose has sought to emphasise its sourcing credentials in response to the cost of living crisis
-
Comment & OpinionHow to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
-
NewsBelazu unveils Mediterranean-inspired makeover for ingredients and condiments
Its labels’ have been given a sleeker, contemporary look with stylish typography and more white space
-
ProfilesMy Alternative CV: Froneri UK’s Brunhilde van Antwerp on rum and raisin, Harry Potter and scams
‘When I was 12 I bought a Hanson CD for my birthday. I couldn’t resist the blonde locks of the Hanson brothers’
-
Category ReportHow high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
-
Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
-
NewsPeroni launches ‘lighter’ Capri lager to lure younger shoppers
The launch will be supported by a £3m campaign through summer
-
Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
-
Comment & OpinionBig tobacco, not ElfBar, will be the real winner from disposable vapes
Big tobacco may have breathed a sigh of relief this year when ElfBar got its fingers burned in a large-scale product recall
-
NewsDoritos and Burger King team up for Whopper tortilla chips
The new tortilla chips tasted ‘deliciously close’ to BK’s flagship burger, said PepsiCo
-
NewsCBD brand Trip extends partnership with meditation app Calm
The deal sees Trip’s DTC customers receiving a free subscription to the premium version of the paid-for, top-ranking app
-
NewsStrongbow unveils radical new look backed by £20m spend
It also sees the addition of a 4% abv Tropical variant