All Marketing articles – Page 50
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NewsPoundstretcher stores giving away £10 vouchers every hour to ‘celebrate new ownership’
Stores are to randomly pick winners, in a campaign designed to highlight changes since US investment firm Fortress took over in April
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ProfilesMy food & drink job: Ellie Little, marketing executive, Brothers Cider
‘The industry is fun, but it also comes with high pressures and tight deadlines which people don’t really see or appreciate’
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Comment & OpinionEstrella Damm shares story of sun, beautiful people and beer
Damm is again a bit-part player in its own ad – but this time there is no big star to anchor it
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Comment & OpinionWill McVitie’s NPD push win back shoppers from own label?
Recent weeks have seen McVitie’s add a swathe of new lines in an ambition to cater to ‘all snacking occasions’
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NewsASA clamps down on ‘anxiety’ claims made by supplement brands
Making an unlicensed claim that a food could prevent, treat or cure human disease is prohibited by the CAP Code
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NewsHovis hires Mark Brown as first chief marketing officer
Brown joins the baker from General Mills, where he has spent the past 13 years
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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Comment & OpinionFood stores must prioritise convenience and brand building
The brands that have inspired loyalty have stuck unwaveringly to their customer promise, says Richard Curry, head of retail at Rapleys
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NewsCadbury Flake launches 99 Bus to take families to the seaside
The buses will depart from Leeds, Bradford and London
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NewsFever-Tree denies sponsoring Republican National Convention
The brand’s logo appeared on a list of partners on the website of the event’s organiser
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NewsVFC launches campaign highlighting ‘hypocrisy’ of KFC adverts
VFC has imitated KFC’s billboard creative, swapping imagery of KFC coated fried chicken for the ‘dismal reality’ of how chickens are treated
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NewsSimmer rapped by ASA for Dragons’ Den April Fool’s ‘spoof’
The watchdog considered whether two social media posts, which saw Simmer’s founders edited into a TV episode, were misleading
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NewsCo-op plays up ownership model in new multimillion-pound ad campaign
The aim of the campaign is to educate consumers on what it means for a business to be a co-operative
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NewsBrewDog turns back the clock with retro Punk IPA cans
The liquid inside, however, remains unchanged from the beer’s current recipe
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NewsFiddes Payne restructures after loss of Jamie Oliver contract
This month the company is launching a new range of ambient food products across Albert Heijn stores in the Netherlands, under its own Full of Goodness branding
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Analysis & FeaturesHow to safely follow the Green Claims Code
With a ‘game-changing’ new act set to come into force soon, companies must be careful to adhere to the rules. But doing so is proving far from easy
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Category ReportInfant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
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Analysis & FeaturesWho gives a crap about a brand name?
From Liquid Death to Düng, today’s challenger brands are defying conventional naming conventions. And while not without risk, the rewards can be great
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NewsTyrrells and Wallace & Gromit launch Wensleydale crisps into Co-op
The ‘quintessentially British’ crisps are an ode to Wallace’s favourite cheese