All Marketing articles – Page 51
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Comment & OpinionWhy you must understand the shoppers your ad didn’t reach
Retail media is a closed loop – most importantly, you know who buys the product without seeing the ad, says Joel Hopwood, co-founder at SMG
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NewsM&S launches ‘world first live-action 3D’ billboard campaign
The 3D billboards form part of M&S’s larger ‘Farm to Foodhall’ marketing campaign, and run alongside a TV and online campaign fronted by Tom Kerridge
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NewsRapid grocer Gopuff launches ad platform in the UK
Brands can choose various marketing options, including promoted product placement, sponsored search, sponsored carousel, and in-app and email display ads
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Comment & OpinionHow can food manufacturers attract more workers?
Public perception about food and drink industry careers would have to change
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NewsLidl enlists Arnold Schwarzenegger as face of DIY tool range
The Hollywood star and former Mr Universe and governor of California is appearing from today (29 August) in a social media and TV campaign
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Comment & OpinionReliable Ritz helps family choreograph a pre-visit clean-up
We’re treated to a funny, cleverly choreographed, quick and cheeky clean-up operation
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Analysis & FeaturesHow big can M&S get in food – and how will it get there?
M&S Food aims to grow its market share by one percentage point, to about 4.5%. But could new stores, Ocado and ‘trusted value’ take it further?
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NewsYakult launches major rebrand and renames Yakult Light
From 28 August, Yakult Light will become Yakult Balance across Europe and the UK
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NewsAu Vodka hits back at ASA ban on Instagram videos
The brand was rapped by the watchdog for linking alcohol with ‘tough and aggressive behaviour’ and illicit drugs
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NewsMPs call for ‘Buy British’ sections on supermarket websites
The letter, co-ordinated by MP Dr Luke Evans, has been supported by 110 cross-party MPs
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NewsCamden Town rapped over ‘playful and childlike’ beer ad
The 30-second spot featured a ‘blob-like cartoon figure’ and ‘fantasy brewery tour’
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NewsBoots rapped by advertising watchdog over infant formula ads
The health and beauty retailer broke the rules with four paid-for Google ads in April, the Advertising Standards Authority found
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Comment & OpinionWhy we need mission-led brands more than ever in a cost of living crisis
We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest
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NewsSainsbury’s relaunches Nectar points fruit & veg challenge
From 23 August to 10 October, the challenge returns to Sainsbury’s for the fourth year running
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Comment & OpinionKit Kat knight tackles technological trouble
Kit Kat has gone back in time in attempt to bring its famous ‘Have a break…’ slogan into the 21st century
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NewsProper Snacks launches KFC co-branded popcorn
The NPD is flavoured with KFC’s staple herb and spice mix
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NewsASA raps Napolina for ‘exaggerating’ prize fund in Tesco promotion
The Princes-owned ingredients brand gave out just one £500 voucher from an advertised total prize fund of £125,000
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Comment & OpinionHow brands can harness the power of nostalgia
Nostalgia can be a powerful approach for certain brands, helping them bring back fond memories of their products, says Blake Armstrong, MD at Krow London
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Comment & OpinionKit Kat cereal and Corona Tropical are brand extensions too far
It is safer for brands to operate within their core proposition and expand only where relevant into adjacent spaces, says Jeremy Garlick, partner at Insight Traction
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NewsDairy giant FrieslandCampina makes UK alt meat debut
The Tender’lish brand – including Chik’n Cheese Escalope, Cripsy Chik’n Fillet Burger, Crunchy Chik’n Tenders and Cripsy Chik’n Fillets – will arrive in UK grocery from early October