All Marketing articles – Page 51
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NewsPoundland launches price comparison campaign
The variety discounter has been comparing its prices to those of Asda, Morrisons and Wilko on in-store posters
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Analysis & FeaturesCan Monster reimagine its identity for seltzer market?
The energy drinks brand could be lining up a range of fizzy water
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Comment & OpinionDoritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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NewsMondelez unveils new Philadelphia ad push that includes tie-up with Ritz
The Simply Better with Philadelphia campaign aims to showcase the versatility of the soft cheese brand and how it can ‘elevate’ meals
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NewsBabybel joins forces with Comic Relief for new fundraising push
This year’s partnership marks the 23rd year Babybel has supported Comic Relief, with 5p from every pack sold donated to the charity
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NewsSprite relaunches with new recipe to appeal to young adults
Both its original and Zero Sugar recipes have been reformulated to provide an ‘enhanced crisp lemon-lime flavour’
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Comment & OpinionHow suppliers can get their ideas heard by busy buyers
Buyers are typically overloaded with demands on their attention but the problem is now more acute, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy your first TV ad should focus on brand, not product
If done right, moving into TV can help keep the wave of innovative fmcg startups alive, says Tom Newton, strategy partner at Hell Yeah
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NewsFlorette and Higgidy announce partnership to give shoppers better value
The partnership will include recipe inspiration and promotions to support consumers
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NewsWaitrose ends partnership with Heston Blumenthal
It marks the end of a 12-year partnership with one of the UK’s best-known chefs
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Comment & OpinionPringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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NewsHolland & Barrett delists CBD tea due to ‘faulty’ Trading Standards report
The retailer told Tea+ its CBD Tea had been pulled from sale and much of the stock quarantined in January
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NewsPlant-based meal kit brand Grubby partners with vegan cooking duo Bosh
The Bosh brand is made up of vegan cooks Henry Firth and Ian Theasby, who rose to fame on the back of their hugely popular YouTube channel
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NewsCawston Press teases launch of ‘Lilt replacement’ tropical drink
The brand revealed it was working on a Caribbean-style pop after Lilt’s axing met public backlash
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsCoca-Cola to tap ChatGPT and DALL-E for AI-powered marketing
The drinks giant’s work with OpenAI’s tools will be done as a client of Bain & Company, which announced a global services alliance with OpenAI this week
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Comment & OpinionHow to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI
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Comment & OpinionWhy small reformulations can make a big difference on obesity
Obesity costs the UK an estimated £54bn every year – we need bold and ambitious action to tackle this problem, says Lauren Bowes Byatt, deputy director of A Healthy Life at Nesta