All Marketing articles – Page 52
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News
Chef Monica Galetti appointed first ever Scottish seafood ambassador
Galetti will lead the campaign to encourage buyers, restaurant owners and chefs from across the UK to purchase and serve more Scottish seafood
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Comment and Opinion
Cathedral City’s cow takes holistic approach to cheddar
“Where does cheddar come from?” For some, it’s a puzzler
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News
Ryvita distances itself from dieting with new £3m campaign
The new positioning would encourage shoppers to ‘own being imperfect and live with balance’, said Ryvita
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Analysis and Features
Innovations in strawberries & cream, plus more products celebrating Wimbledon
Britvic’s Robinsons has ditched its sponsorship of the Wimbledon Open after 86 years, but new products are popping up left and right to celebrate the return of the iconic summer tournament
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News
Deliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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News
M&S Food appoints new chief commercial officer Paul Friston
As part of the M&S Food leadership team, he will report directly to new Food MD Alex Freudmann
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News
The Coconut Collab launches plant-based double cream
The new Double Cre&m tastes “unbelievably dairy-like”, is “wonderfully whippable” and will be served at this year’s Wimbledon Championships
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News
Yoplait launches Wildlife Big Pots in smaller pack size to 'keep prices affordable'
The brand claimed the new pack size would keep yoghurts as an ‘accessible option for families’
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Comment and Opinion
Why has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line
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Guide To
The Grocer Guide To Protein & Functional Foods
With consumers focused on promoting mental and physical wellbeing in the wake of the pandemic, category growth for protein & functional foods looks assured, despite the cost of living crisis.
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Comment and Opinion
Mindset, marketing, mission: how to rethink brands for future HFSS restrictions
The HFSS changes should be viewed as an opportunity to make businesses healthier, says Chris Morley, MD, Kantar Worldpanel UK, Ireland & US
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Comment and Opinion
Ribena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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News
Tenderstem launches broccoli-infused wine
The wine is made from chardonnay from Lyme Bay Winery and infused with Tenderstem broccoli stalks
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Guide To
The Grocer Guide To Beer & Cider
Flavour innovation and premiumisation are two of the major trends set to continue spurring the beer & cider market forwards. However, the low- & no-alcohol sector, while small, is also making its impact felt as an increasing number of suppliers join the bandwagon.
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News
Cawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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News
Actiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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News
No Meat Co refreshes packaging and adds new duo
The brand was acquired from Iceland last year by global plant-based consolidator the Livekindly Collective
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Comment and Opinion
Don’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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News
Booths launches startup accelerator for food and drink brands
The Booths Accelerator will offer the winning company a tailored 12-month programme that will include financial funding as well as business expertise
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News
Cathedral City launches new £5m campaign with TV advert
The advert focuses on a young boy, his dad and a talking cow who uncover what makes Cathedral City cheese taste ’so consistently delicious’