All Marketing articles – Page 53
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News
Alpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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News
Gopuff signs sponsorship deal with London’s The O2 venue
As part of the deal, the rapid grocer has a VIP suite at the venue
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News
Aldi to support future Olympic and Paralympic athletes
The discounter will provide financial support for 20 young athletes as they work towards becoming an Olympian or Paralympian
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News
Cawston Press launches £500k campaign and 750ml sparkling drinks duo
The campaign – which includes above the line media, out of home, PR, sampling, promotions and social media activity – represents the brand’s biggest investment to date
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News
Zoom by Ocado launches first major marketing campaign
The campaign will appear across video on demand channels, out of home, social media and digital display
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News
M&S Food marketing director Sharry Cramond to also oversee hospitality
Cramond, who has been the food division’s marketing chief for over four years, will now also oversee all 330 of M&S’s in-store coffee shops
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News
Danone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis and Features
The Mad Men inside supermarkets
Supermarkets are no longer just about food. With some of the best customer data at their fingertips, they want to sell you advertising too
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News
Pilgrims Choice gets packaging revamp for greater on-shelf appeal
The move is the brand’s biggest update since it changed the shape of its blocks to an oblong in 2020
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Comment and Opinion
Ginsters comforts rain-affected Cornish folk
Welcome to Cornwall. It’s raining. This doesn’t stop the locals from doing it dreckly though
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Comment and Opinion
Dish: Hartnett and Grimshaw’s Waitrose podcast lacks class
Dubious audio, uninspiring recipes and unnecessary distractions don’t make for a winning podcast
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News
British Summer Fruits rebrands as British Berry Growers to better support growers
The industry body hopes the new name will provide clarity over its role as a crop association
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News
UK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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News
Plant-based brand This to advertise crowdfunding campaign in UK chicken shops
The unorthodox campaign will target “a mainstream, meat-loving audience” with window and in-store ads
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News
Tesco rapped for ‘misleading’ vegan burger environmental claims
The watchdog found Tesco had failed to back up its claims that switching to Plant Chef burgers would ’positively affect the environment’
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News
McCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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Comment and Opinion
Katy Perry picks up where Snoop Dogg left off for Just Eat
Just Eat’s tie-up with Snoop Dogg for its ‘Did Somebody Say’ push was one of Adland’s most successful recent forays into musical advertising
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Guide To
The Grocer Guide To Tobacco, Vaping & Accessories
Category suppliers are increasingly focused on developing alternatives to traditional tobacco that closely replicate the latter’s experience. But the sheer diversity in the market requires a more consultative approach from retailers, they say.
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News
Asda to open affordable ‘Salt Bae’ inspired steak restaurant to show meat quality
Fifty diners will win the chance to eat at the Shoreditch pop-up restaurant and dine on Asda meat
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News
Gin brand designed specifically for shots signs ‘six-figure’ distribution deal
The 37.5% abv cherry blossom-flavoured gin, which is inspired by sweets, is intended to be served as a chilled shot