All Marketing articles – Page 53
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NewsHoly Moly doubles down on ‘offensive’ guacamole campaign
The brand handed out tubs of its cold-pressed guacamole – which it referred to as ‘Colombia’s purest export’ – in London last month
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Comment & OpinionSoft drinks levy must be a blueprint for tackling obesity
It is imperative to take proactive measures to address the issue of excessive soft drink consumption among adolescents, says Dr Kawther Hashem, campaign lead for Action on Sugar
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Comment & OpinionWalmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail
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Comment & OpinionBad Gyal chills with a beer in Estrella Damm short film
Spanish pop star Bad Gyal eyes a boat party in Estrella Damm’s beautifully produced short
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Comment & OpinionWhy Feedback is calling out supermarket greenwashing
Retailers are indulging in numerous green gimmicks which risk contravening new guidance on greenwashing from the CMA, says Jessica Sinclair Taylor, head of policy at Feedback
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NewsTennent’s taps Scottish heritage in ‘seven-figure’ campaign and rebrand
The new Tennent’s brand platform features an evolved visual identity and is underpinned by a TV spot, on and off-trade promotions and a billboard campaign
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NewsGreenwashing ‘rife’ among UK supermarkets, campaigners claim
Campaigners are calling for retailer transparency on the environmental impact of meat and dairy sales
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ProfilesMy Alternative CV: Swizzels’ Mark Walker on grass, golf and the sugar tax
‘We’ve never hidden the fact that our products should be enjoyed as a treat. Ultimately, consumers will vote with their feet and they’re still buying our products’
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NewsVimto owner Nichols’ focus on packaged brand pays off in first half
A shift in strategy to focus on the core Vimto brand and reduce exposure to the out-of-home channel has paid off in the first half of 2023, according to CEO Andrew Milne
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Comment & OpinionWhy marketing must be local up, not national down, in a cost of living crisis
A time of crisis is a good time to look at doing things differently, says Mike Fantis, managing partner at DAC Group
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NewsSeriously Spreadable launches new TV campaign
The new campaign is designed to increase awareness of the spreadable cheddar brand with three creatives highlighting its ‘irresistibility’
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ProfilesMy food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
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NewsMüller enters UK plant-based market with Müller Corner and Rice alternatives
Müller Corner Plant Based and Müller Rice Plant Based will be available from this week in Asda in single packs
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Comment & OpinionCoors’ pals keep fresh with help from the animals
Coors’ new ad wisely keeps its distinctive ‘mountain’ setting to remind us it does things differently
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NewsSainsbury’s increases number of Aldi Price Match lines by a quarter
However, the recent expansion has involved Sainsbury’s matching a number of different SKUs to a single one at Aldi, helping boost the total
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Comment & OpinionThe real health risks of the WHO’s aspartame research are poignant
The WHO’s findings into aspartame have come up with – to severely gloss over nuance in the report – nothing useful
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NewsCo-op pushes member prices in new ad campaign
The Co-op has committed 65% of its annual marketing budget to promote membership pricing
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NewsWuka ad depicting menstrual blood cleared by ASA
The advert showed menstrual blood in the shower and a used tampon being thrown into a waste bin
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Comment & OpinionHow to wield soft power in fmcg
A company’s influence is about more than just its products, brands or shops, says Jeremy Garlick, partner at Insight Traction
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Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback