All Marketing articles – Page 54
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
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NewsShaken Udder launches new packaging in major rebrand
The milkshake leader worked with brand consultancy Big Fish to develop the new packaging design to emphasise the premium nature of its range
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NewsBulldog launches AI tool to guide men on skincare products
Customers receive an in-depth skincare analysis, product recommendations and care tips
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ProfilesMy food & drink job: Niall Healy, brand manager, Minor Figures
From Ireland to Panama to London, a passion for food and drink has brought Niall around the world and he shows no sign of slowing down
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WhitepapersHow to get to grips with what consumers want in 2023
Understanding what consumers want in the midst of a cost-of-living crisis is a major challenge for consumer goods companies. So how can brands and retailers best tackle this?
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Comment & OpinionLucozade Sport statue brings joy to January’s exercise push
Starting off 2023 on an exercise kick? Lucozade Sport has your back
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Comment & OpinionThe pros and cons of the dedicated vegan aisle
Retailers that find ways to integrate plant-based alternatives stand a better chance of recruiting new consumers, says Paul Brown, co-founder and CEO, Bol Foods
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NewsMagnum adds new flavours and vegan lines for 2023
It is launching two new Double flavours, Starchaser and Sunlover, as well as new additions to its Vegan and Minis multipack ranges
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NewsCathedral City lands wider distribution for plant-based variant
According to the nation’s favourite cheese brand, the range has ‘gone down a storm with consumers’
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NewsKenyatte Nelson joins Co-op in new membership and customer role
Nelson joins from fashion retailer N Brown Group, where he has been chief brand officer since June 2019
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake
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NewsBrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
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Comment & OpinionQuorn ad angles for late-night kebab crowd
Quorn is starting 2023 with an ad that focuses on taste… using the least discerning consumer group of all time
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Analysis & FeaturesFall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
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Comment & OpinionHilarious, disastrous and frankly outrageous moments that shaped 2022
A year of political chaos, war, strikes, egg shortages, fevered cost price increase negotiations
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NewsMcCain donates extra £300,000 to children’s charity in cost of living crisis
The donation is part of McCain and Family Fund’s existing partnership, which has already seen the brand pledge £1m up to 2023
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NewsTesco to expand digital screen network across 150 stores
The displays are equipped to feature animated content and visuals which Tesco said would contribute to in-store campaigns or exclusive product launches
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NewsMüller launches new Müllerlight campaign for January 2023
The campaign launched on 2 January and includes print and out-of-home advertising, point of sale, radio and PR
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NewsQuorn launches new marketing campaign for 2023
The campaign launched on 1 January and is set to reach millions of consumers across multiple platforms