All Marketing articles – Page 55
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NewsTesco and Sainsbury’s expand Aldi Price Match by over 100 products each
Tesco’s campaign now extends to over 750 products while Sainsbury’s is nearing the 700 mark
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Comment & OpinionVisual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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Comment & OpinionBrands need educating on the retail media opportunity
It is doubtful whether retailers are successfully selling all of the benefits or scale that retail media offers, says Anthony Carr, MD, Sellex
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NewsMüller launches new wave of Declan Rice campaign
The seven-figure campaign begins on 3 June and will build on the previous Müller Rice campaign, launched in November 2022
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NewsHellmann’s targets flexitarians with plant-based mayo revamp
It has rebranded its Vegan Mayo as Plant Based Mayo and reformulated it
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Comment & OpinionHow fmcg can take advantage of summer sporting events
The evolving consumer habits around major sporting events offer opportunities and challenges, says Ananda Roy, SVP of global thought leadership and strategic insights at Circana
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NewsOld El Paso launches Street Vibes range to lure pre-family shoppers
The range targets a ‘younger demographic through the fun flavours and format’
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NewsCathedral City launches TV advertising campaign
The adverts will run throughout May, June and July across national TV slots and social media
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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NewsAldi looking for enthusiasts to try its gin for free
The discounter is launching a ‘supermarket gin club’, with selected members to receive three bottles of its latest summer gin launches over an eight-week period
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category ReportButters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?
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ProfilesMy food & drink job: Chloe Boston, social media manager, BrewDog
BrewDog’s Chloe talks about her journey from French bakery dreams to social media beer memes
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Promotional FeaturesHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Comment & OpinionBrands need to ruffle feathers to stand out on today’s shelf
We live in an increasingly noisy world, constantly bombarded with marketing messages – brands need to cut through the clutter, says Wander Bruijel, chief strategy officer at Born Ugly
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Comment & OpinionJude Bellingham brings energy to Lucozade campaign
The brand’s latest ad is a timely take on a previous one featuring basketballers and northern soul dancers
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NewsAsda launches Exceptional premium range to ‘elevate’ quality
The Exceptional range will “champion taste whilst providing shoppers with the very best quality” the retailer said