All Marketing articles – Page 55
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NewsAsda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
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NewsMondelez revamps Dairylea Lunchables with healthier recipe and new name
The range will now be called Lunchers, to align the product with the rest of the Dairylea snacking portfolio which includes Dunkers, Snackers and Filled Crackers
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ProfilesMy food & drink job: Zoë Watson, junior brand manager, Noble Foods
‘My love of food and cooking from a young age sparked my first career dream of owning my own bakery’
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Comment & OpinionDavid Essex soundtracks the story of Philadelphia’s pals
A left-field soundtrack – ‘Hold Me Close’ by David Essex – gives Philadelphia’s latest ad a distinctive feel
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Comment & OpinionWe must stop our ‘success or failure’ mindset on innovation
We must start measuring innovations by their vitality, says Ramon Melgarejo, MD at NIQ Bases
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Comment & OpinionWhat can fmcg industry expect as pricing decelerates?
The more optimistic view is that companies will be able to use the relief from lower costs to spend more on marketing and promotion, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsWaitrose doubles down on value with new marketing campaign
The strapline ‘New Lower Prices on hundreds of your favourites’ will feature prominently in the new campaign
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsEvian to install on-court refillable water system at Wimbledon championships
Evian is aiming to plug its sustainability credentials via activity at this year’s tennis tournament in SW19
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WebinarsWATCH: How can fmcg create seamless omnichannel experiences?
As the age of the omnichannel gains momentum, catch up on our webinar to hear expert opinion on how shopper missions are changing - and what both fmcg brands and grocery retailers need to do to create high-quality, seamless experiences for consumers, to ensure retail success.
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Comment & OpinionHeineken celebrates 150 years of wrongness
Heineken is 150! And it has seemingly only just noticed that its name is tricky to spell
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Comment & OpinionIn an ever-changing fmcg world, staying still can be the best strategy
Constant ‘pivots’ won’t benefit your brand as much as holding steady in turbulent times, says Jeremy Garlick, partner at Insight Traction
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NewsBig D shakes off ‘sexist’ image with ‘non-binary’ sci-fi makeover
‘We challenged our designer to serve Barbarella with non-binary vibes,’ said Big D chairman Luke Pagarani
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NewsPiccolo champions nutritional credentials in brand refresh
It has redeveloped its existing recipes, adding ‘super ingredients’ such as acerola cherry and flaxseed oil
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Category ReportCan Ed Sheeran heat up hot sauce sales?
The pop singer’s teamed up with Heinz for his Tingly Ted’s brand – and he’s not the only one bringing star power to zingy sauces
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NewsProper Snacks rolls out limited-edition Barbie popcorn
The brand is offering shoppers over the age of 18 the chance to win a trip for two to California to coincide with Barbie’s release
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NewsAldi offering kids free sessions of Olympic and Paralympic sports
The discounter has also released the findings of a poll suggesting millions of children are at risk of missing out on sport in the cost of living crisis
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NewsPop-up grocer Raye to open seventh site, in tie-up with ice cream brand Araw
The pop-up includes an ice cream bar in addition to a 200-strong range of food, drink and wellness products
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Comment & OpinionRekorderlig does cider differently with ‘Refreshingly Swedish’ ad
Summer is here, bringing with it the usual cluster of cider ads
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Comment & OpinionCawston Press leans into comedy cult status thanks to James Acaster
Cawston’s comedy and cocktails evening was an entertaining night for a good cause