All Marketing articles – Page 56
-
NewsUnilever teams up with Co-op in donating ‘essential’ items to FareShare
Unilever will donate one product to FareShare for every two selected products purchased from Co-op, spanning its household, personal care and food brands
-
ReportsThe caffeinated booze brands seeking urbane shoppers
Brands are targeting shoppers of both sexes across a broader array of ages, often with a more premium range
-
Category ReportWhy energy brands are hitting the booze
Monster and Mountain Dew look set to bring alcoholic options to the UK’s thriving energy drinks sector. What’s behind their plans?
-
ReportsHow flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
-
ReportsBoost pours jet fuel on Barr energy ambitions
Boost has built a booming business in the independent retail channel
-
ReportsHow does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
-
Category ReportCan video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
-
Comment & OpinionWhy banning single-use bottled water ads won’t sink the category
Despite the quiet reusable revolution, single-use plastic water bottle brands are still cashing in
-
Comment & OpinionPeroni finds paradise in the everyday in brand extension ad
Beautiful people, beautifully dressed, sipping crisp lager in the sunshine. We must be on the Riviera
-
NewsArla ditches coloured milk bottle caps in plastic-saving move
It comes as Arla has also launched a first-ever original TV campaign for its overarching masterbrand
-
Analysis & Features15 ways supermarkets and grocery are celebrating Pride month
As the world’s biggest companies give their social media logos the rainbow flag treatment, these grocery brands are opening their purses to address the issues facing the LGBTQ+ community
-
NewsPip & Nut unveils new pack designs to highlight ‘quality’
The B Corp has added copy and illustrations to its labels to inform shoppers about its use of single-origin hi-oleic peanuts and Californian almonds
-
NewsEvent catering marketplace Feast It rebrands and bags $8.5m funding
Togather – by diversifying into other categories – expects to double sales again this year
-
Comment & OpinionOur ‘miraculous’ food industry should come clean about its dirty hidden costs
The food sector distracts people with the glitzy allure of choice and abundance, says Dan Crossley, executive director at the Food Ethics Council
-
Comment & OpinionWhy consistent measurement is key to evolving ATL and BTL advertising
The lines between traditional above the line and below the line media continue to blur, says Matt Lee, MD at Capture
-
NewsGetir rapped by ASA for promotion it couldn’t deliver on
The rapid grocer emailed all customers a £20 off promotion, even though only users in limited locations at certain times could redeem it
-
NewsBol unveils £1m brand refresh in shift towards ‘lifestyle’ focus
The redesign aimed to help Bol stay ‘culturally connected with shoppers in an ever-saturated category’
-
NewsTesco to revamp in-store bakery offering nationwide
It comes as Tesco looks to embark on a major reset of its stores, starting in September, with a focus on its fresh lineup
-
ProfilesMy food & drink job: Daria Bashkatova, senior marketing innovation manager, This
’My family come from a real mixed bag of places including Russia, Kazakhstan and Israel, among others. While questions of faith, politics or geography were often at odds, food was always a common language’
-
NewsWeetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix