All Marketing articles – Page 56
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NewsBudweiser Brewing Group enlists Pixie Lott for UK Brutal Fruit Cider launch
The South African fruit cider is targeted at younger and female shoppers
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NewsAldi hits back at price match schemes in new TV ad campaign
Aldi also plans to showcase ‘swap and save’ suggestions, positioning products from Asda, Tesco and Sainsbury’s alongside its cheaper alternatives
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Analysis & FeaturesLabrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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Category ReportMeet the fast and furious gum challengers
Tyson Fury’s Furocity is one of a wave of fast-growing brands looking to challenge the gum heavyweights. Can they succeed?
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NewsTrip encourages consumers to ‘find your calm’ in TV debut
The TV bow was a ‘milestone moment’, Trip claimed
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NewsOcado strikes customer acquisition deal with Getir
Discounts have been sent to former Getir and Gorillas customers urging them to shop with Zoom by Ocado
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsAnchor launches squeezy butter product
The new butter product is designed to provide a ‘faster, easier route to more buttery bakes, with just a squeeze’
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NewsChallenger beer brand Jubel rolls out ‘dialled up’ refresh
The rebrand was launched at a barber shop in Hackney Wick last week
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NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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NewsSugro e-rewards launches on WhatsApp to reach more members
The programme rewarding members for completing tasks will now be available to access on mobile phones
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Comment & OpinionUsain Bolt strikes a pose for Persil
Appropriately, Persil’s ‘Fast Just Got Better’ campaign whizzes by
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Comment & OpinionDoes retail media spell the end for the gondola end?
The big screen revolution is going to pose challenges for some suppliers
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Comment & OpinionWhy brands must make sampling more sustainable
France has tackled the issue with a legislative approach, but we could be proactive, says Richard Lloyd-Williams, MD and business director at Flavor
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NewsSudocrem kicks off global campaign to highlight versatility
A 30-second TV slot features a baby boy as lead character, narrator and brand spokesman
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NewsBiotiful Gut Health launches £1m-plus advertising campaign
The new TV advert will run across ITV, Channel 4 and Sky, and is the biggest yet for the yoghurt and kefir brand
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NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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NewsOcado enjoys ‘Clarkson’s Farm effect’ as new series sees British produce sales soar
“This clearly captured consumer interest,” Ocado Retail said
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NewsTango in ‘multimillion-pound’ push for flagship orange variant
The campaign is the second to come out of Tango’s new ‘dangerously potent flavour’ brand platform