All Marketing articles – Page 57
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Analysis & FeaturesSausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
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Analysis & FeaturesStore radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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Analysis & FeaturesHow vape brands are skirting the single-use ban
Incoming regulation will ban disposable vapes. The brands behind this fast-growing category are already pivoting NPD to find workarounds – but will it be enough to protect them?
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InterviewsKaan Hendekli on JJ Foodservice’s puzzling pathway to growth
JJ Foodservice has just acquired Gatelands Supplies – and is on the hunt for more ways to drive growth. Its COO talks acquisitions, technology and service
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Comment & OpinionThree key ways to get results from your category strategy
Senior roles in retailers are about prioritisation, so it’s important to establish your category’s importance for this audience, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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NewsJohn West promotes Kate Willoughby to commercial director
The position had previously been held by Mark Doherty, who was promoted to managing director of the tinned seafood brand in March
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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NewsComfort backs new 15-strong Botanicals range with £9m spend
Botanicals Fabric Conditioner and Scent Booster Elixir come in Heavenly Fresh, First Blooms and Summer Bouquet
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NewsPG Tips enlists Top Boy’s Ashley Walters for £12m ‘Rock Solid’ push
The spot was directed by Steve McQueen and features music from Ezra Collective
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ProfilesMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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NewsM&S Food giving away collectable football stickers for home nation teams
Each home nation team has its own album and stickers, in a promotion running in M&S Foodhalls across England, Northern Ireland, Scotland and Wales
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NewsBite Back slams manufacturers for marketing HFSS foods to kids
Mondelez, Kellanova, Mars, Nestlé, Unilever, PepsiCo and Ferrero have been called out in a new report
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Comment & OpinionDreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Analysis & FeaturesCan Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsAsda launches overhauled retail media offering LS Eleven Media Services
Formerly known as Asda Media Partnerships, the new business unit is named after the postcode of Asda’s headquarters in Leeds
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Comment & OpinionCountry of origin labelling rules will crack down on ambiguity
Provenance labelling is coming under increased regulatory scrutiny, says Simon Tingle, partner and head of regulatory at law firm Gordons