All Marketing articles – Page 57
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NewsVeg Power partners with DreamWorks’ Kung Fu Panda for affordable lunchbox ideas
The partnership has published a Kung Fu Panda themed lunchbox guide and a weekly planner
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Comment & OpinionHow Asda pulled off its Buddy the Elf ad – and why it hit the mark with Brits
Check out behind the scenes of how Asda pulled off its viral Buddy the Elf ad
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Comment & OpinionHow shoppers are changing habits to save money and cut food waste
It’s not just about budget for today’s shoppers – many are switching categories to help avoid waste, says Steph Cullen, head of manufacturing at IRI
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NewsFarming under the spotlight in Waitrose 2022 Christmas ad
Waitrose has released its Christmas advert for 2022 focusing on the farming industry’s year-round preperation for the festive period
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NewsUK & Ireland Mushroom Producers launch integrated autumn marketing campaign
The campaign will be promoted across TV, OOH, press, PR, social media, digital and web
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Guide ToThe Grocer Guide To Bread & Baked Goods
In a fiscally challenging UK marketplace, bread & baked goods suppliers are focusing on the appeal of their products as affordable treats, as well as showing how they can provide versatile options for an increasing number of at-home meals and social occasions, as well as cater to healthy living trends.
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NewsMüller Yogurt & Desserts launches multimillion-pound campaign with Declan Rice
The dairy company has partnered with footballer Declan Rice on the ‘Rice, Rice Baby’ campaign to rework the 90s song by Vanilla Ice
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Analysis & FeaturesChristmas adverts reviewed: can anyone best Asda’s Buddy the Elf?
This year supermarkets must balance lush festive ads against a public struggling with costs. Did they live up to the challenge?
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Comment & OpinionWe can’t take our eyes off Wherefrom’s weird comparisons
Wherefrom has made a strong case for itself, with a series of distinctive, deadpan ads
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NewsAHDB unveils ‘focused’ list of priorities for next five years
The levy board had refocused its activities with more targeted activities around areas such as marketing, market intelligence and exports
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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NewsJohn Lewis pulls heartstrings in Christmas ad 2022
John Lewis go back to basics with a simple storyline to promote care charities
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Comment & OpinionIn the rush to embrace digital, marketeers can’t forget the power of physical stores
Grocery shopping in the UK is still rooted in physical shopping environments, says Matt Lee, MD at Capture
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NewsTesco Christmas advert 2022 takes jab at UK political instability
Tesco goes political with punny ’Christmas Party’ 2022 advert
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NewsKevin the Carrot returns for Aldi Christmas 2022 ad
Aldi has brought back Kevin the Carrot for a 50-second teaser of its World Cup and Home Alone-themed Christmas advert
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NewsWill Ferrell reprises Elf role for Asda Christmas ad 2022
From stalwarts of daytime telly to Spiderman to the Vicar of Dibley, the Hollywood names in Christmas ads keep getting bigger
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Comment & OpinionOcean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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NewsFarmer Christmas returns to TV in Morrisons Christmas 2022 ad
The campaign will also feature Morrisons staff as ‘real life elves’ who help make the fresh food that Morrisons sells
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Promotional FeaturesHow global fmcg businesses can balance heritage and growth
As businesses grow organically and through acquisition, how can they best keep the core of what made the company most appealing to customers in sight?
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Analysis & FeaturesWatch: All the retailers’ Christmas adverts 2022
Marks and Spencer was the first retailer to unveil its ad this year, followed by Lidl and Sainsbury’s a few days later