All Marketing articles – Page 58
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NewsAlison Hammond and Stephen Fry star in Sainsbury’s Christmas advert for 2022
The teaser focuses on the ‘divisive’ Christmas pudding
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Comment & OpinionMars removing Bounty from Celebrations is a classic PR distraction tactic
Getting shoppers talking about Bounty is more comfortable for the supplier than chat about shrinkflation, shortages or reformulations
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Guide ToThe Grocer Guide To Soft Drinks
The sheer diversity of the soft drinks category indicates that growth is likely to continue, even amidst a cost-of-living crisis. Although health & wellbeing are now important drivers in the market, taste remains king – and suppliers need to deliver on a multitude of occasions and formats.
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NewsFrench and Saunders star in Marks & Spencer’s 2022 Christmas advert
Dawn French returns as the Christmas fairy, joined by her longtime comedy partner Jennifer Saunders as ‘Duckie’
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ProfilesMy food & drink job: Marie Schofield, product and marketing manager, Kingsland Drinks Group
Marie is a product expert in ‘bottled at source’ wine, helping it through its journey to bar shelves
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WebinarsWATCH: Which digital channels are worth the investment for fmcg?
Catch up on our omnichannel webinar where we spoke to a panel of experts on how brands can craft and optimise their digital strategy.
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NewsProper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Comment & OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment & OpinionOcado’s Nigella partnership: misstep or genius move?
As the cost of living crisis bites, is it wise to appoint a multimillionaire daughter of a Tory Lord, who is known for her decadent recipes?
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NewsOcado partners with Nigella Lawson on curated aisle and budget recipe range
Ingredients are chiefly “day-to-day essentials”, the resulting meals “all high on flavour and low on effort”
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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ProfilesMy food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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Comment & OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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NewsWest Sussex pie maker wins first episode of Aldi’s Next Big Thing
Mud Foods has won a listing as a Specialbuy with the discounter after impressing Aldi UK buying MD Julie Ashfield
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NewsMcCoy’s axes Muchos – but looks poised to launch new Epic Eats brand
A spokeswoman for owner KP Snacks confirmed Muchos had been withdrawn to make way for additional flavours and formats
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Guide ToThe Grocer Guide To Frozen
While areas of the frozen category have seen some decline since the sales surge during Covid lockdowns, the cost-of-living crisis is once again driving consumers back indoors, re-invigorating the opportunity for frozen suppliers to again make their mark.
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Analysis & FeaturesOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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Comment & OpinionFive tips for media investment in q-commerce
Q-commerce is a rapidly changing and relatively infant market, which poses both benefits and challenges to media investment, says Matt Lee, MD at Capture