All Marketing articles – Page 59
-
Whitepapers
The Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
-
Comment and Opinion
Jameson’s sparky plan Bea proves a bit confusing
Funny, down-to-earth, Irish… comedian Aisling Bea is a great hire for whiskey brand Jameson
-
News
Danone’s Aptamil rebrands premium formula milk range as Aptamil Advanced
Aptamil Advanced will offer the same formulation but with a new brand identity, designed to help customers more easily navigate the range
-
News
Aldi and Ocado jingles named most memorable of UK supermarkets
The new entrants to the latest annual SoundOut index were both ranked higher than Asda – the highest-ranked supermarket last year
-
News
Innocent ‘misled’ shoppers over environmental impact of buying its drinks, ad watchdog rules
The 26 complainants included a member of activist group Plastics Rebellion
-
Comment and Opinion
How grocery loyalty schemes are evolving in 2022
Retailers are building out stronger, more personalised loyalty schemes to keep loyal shoppers happy, says Eagle Eye CEO Tim Mason
-
Guide To
The Grocer Guide To Confectionery
While the on-the-go impulse market is returning, as Covid-19 restrictions ease, hybrid working and the ‘big night in’ moments are continuing to spur sharing bag sales. But now the category is facing into the looming challenge of HFSS regulation.
-
News
Councils set to follow TfL in junk food ad crackdown
Londoners are said to have bought less HFSS food after TFL’s ad restrictions from 2019
-
News
Eye-tracking study shows power of gondola ends for HFSS brands
The Shopper Intelligence study also found the gondola end advertising effect to be “definitely stronger for unplanned categories”
-
News
Pladis appoints Aslı Özen Turhan as chief marketing officer
She will take the place of Caroline Hipperson, who has been appointed as VP of business development for the global organisation
-
News
Border Biscuits rebrands and adds trio of NPD to lure ‘accessible premium’ shopper
The brand said its research confirmed shoppers were ‘looking to trade up from everyday products to more premium options’
-
Comment and Opinion
Food and drink marketing professionals are failing to keep up with innovation
In the food & drink sector, skills levels have dropped, says Mark Dodds, chair of the Chartered Institute of Marketing Food, Drink & Agriculture Sector Interest Group
-
News
Rapid grocer Gopuff sponsors McLaren Formula 1 team
Gopuff’s branding will feature on the team’s cars during this year’s racing season
-
News
The Collective expands Suckies kids’ yoghurts with new no-added sugar range
The new range contains less than 6g of sugar per 100g pack
-
News
Viva launches ‘controversial’ TV ad calling on shoppers to ditch meat
The advert encouraged viewers to see the connection between the animals they choose as pets and those they eat, Viva said
-
News
Absolut Vodka unveils new-look bottles and reformulated drinks range
The new bottles feature a colour block design to reflect the ‘true to fruit’ flavours within, said Absolut
-
Guide To
The Grocer Guide To Hot Drinks & Cold Brew
Hot drinks suppliers continue to garner popularity for their brands, as they broaden their selections to cater for different consumer mood states and occasions. Meanwhile, the cold brews sector is gaining increasing traction in the UK.
-
Comment and Opinion
Cheeky LoveRaw summons icons of chocolate ads past
Vegan chocolate brand LoveRaw has come up with a clever, cheeky concept
-
Analysis and Features
What Diageo’s new London hub says about the future of Guinness
Diageo is spending £73m on a brand hub in Covent Garden. Why?
-
Comment and Opinion
Why Greggs’ collaboration with Primark is a masterclass in brand marketing
The publicity gained by the stunt demonstrates the effectiveness of a tried-and-tested PR strategy: pushing an unlikely combo