All Marketing articles – Page 59
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Comment & OpinionWhy brands with meaning are even more crucial in the cost of living crisis
The simple but challenging problem for brands is how to give consumers ‘more’, says Andrew Eyles, CEO & founder of Bluemarlin
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NewsArla launches new farm assurance scheme for branded milk
Arla CARE is rolling out this month on branded Arla milks such as Cravendale, and is being supported by a £3m marketing push
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NewsArgos rapped by ASA over ‘misleading’ Xbox online ad
Two complainants challenged statements such as “last purchased one minute ago” and “selling fast! purchased 24 times since your last visit”
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NewsChannel 4 series ‘Aldi’s Next Big Thing’ will see British suppliers compete for Specialbuy listing
Anita Rani and Chris Bavin have been confirmed as hosts of the six-part series, airing from 20 October
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NewsNestlé relaunches split pea milk alternative Wunda
The new design emphasises the yellow split pea and Wunda’s taste and nutritional values in a crowded category
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
As the cost of living crisis takes hold in the UK, suppliers are turning to value offers as a way to retain smokers’ interest. Meanwhile, vaping and next-gen products continue to capture increasing sales.
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Analysis & FeaturesWhich brands have done the work to be HFSS compliant, and how?
HFSS legislation has led to reformulation across a number of categories. How have they done it? And what’s the impact on consumer demand?
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Comment & OpinionWho is Tesco’s Aldi Price Match campaign benefiting most: Tesco… or Aldi?
Tesco’s repeated value benchmarking of Aldi in a cost of living crisis will be a ‘marketing case study in years to come’
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NewsSainsbury’s launches trial of Heineken branded low & no fixtures
They also feature other brands such as Lucky Saint and Gordon’s
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NewsNew ad push to bang drum for UK food and drink exporters
After criticism of recent trade deals, food businesses have been given top billing in DIT’s new ad campaign
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NewsVegetable consumption falls 7.5% in response to cost of living crisis
Vegetable sales have decreased to only 6.2% of retail basket value compared to 6.7% last year, according to new data from Veg Power
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Guide ToThe Grocer Guide To Alcohol
With at-home cocktails still popular, spirits suppliers are extending their flavour ranges, while world beers and fruity ciders are also taking centre stage, and the low & no sector just keeps on growing.
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NewsCathedral City expands lighter cheese range
The new release from the Saputo brand has 30% less fat than the brand’s standard Extra Mature Cheddar
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Analysis & FeaturesSeven key questions on the HFSS rules
As the first element of the rules officially comes into force, what is set in stone, and what remains up for debate?
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionBonfire of red tape won’t help if government makes it this difficult to plan
Erratic and chaotic government behaviour makes it monumentally difficult for businesses to plan
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NewsMorrisons rebrands full organic range in StormBrands team-up
The new branding is around the campaign “Let’s Eat Better Together” chosen in an attempt to move Morrisons organic to a more future-focussed perspective
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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Comment & OpinionStave off ‘greenwashing’ claims by getting brand messaging right
Brands must be true to their values, says Kurt Stuhllemmer of Hall & Partners