All Marketing articles – Page 6
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NewsMarketing uplift of £20m drives revenue growth at Britvic
Advertising and promoting to drive awareness and trial had been a key factor in performance, said Britvic GB managing director Paul Graham
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ProfilesMy food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager
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NewsRichmond adds Pigs In Blankets to Extra Tasty range in time for Christmas
The meat and sausages brand’s latest addition will launch exclusively across Tesco stores nationwide from 27 November
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NewsFreshways revamps branding to improve recognition
The dairy supplier said its brand had previously gone unnoticed by customers
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NewsDisney launches branded fruit to boost kids’ consumption
The initiative, launching on 20 November, will see branded easy peel citrus and mini apples become available in Ocado
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NewsMaxi Babybel relaunches in time for Christmas
It will relaunch into Morrisons and is designed as a fun cheeseboard centrepiece
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NewsMcDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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Comment & OpinionBear’s despair as mascot hunts out fruit
The fruit snacks brand’s mascot turns out to be more of a teddy than a grizzly
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Promotional FeaturesHow UK retail will meet the demands of the informed customer
Change is inevitable for retailers as consumers become increasingly knowledge-hungry. Discover the key focus points that will help satisfy that thirst for information.
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NewsJosie Gibson stars in Iceland Foods Christmas advert 2024
The discount retailer has launched a new tagline, ‘That’s why Santa goes to Iceland’, to support its Christmas campaign
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NewsSauce Shop calls out Dr Will’s over suspicious Ocado reviews
Sauce Shop co-founder James Digva drew his LinkedIn followers’ attention to a series of five-star reviews all posted by the same account
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NewsChildren bombarded with ‘relentless’ pre-watershed HFSS ads, claims report
The report, published today by The Food Foundation, claims Haribo, Mars, Mondelez, PepsiCo and Kellogg’s dominated the TV ads shown
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NewsJohn Lewis’ Christmas ad features stores in moving campaign
John Lewis has finally dropped its highly anticipated Christmas ad aiming to capture the nation’s hearts and boost festive sales
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NewsASA in crackdown of ‘misleading’ adverts by wine investment companies
The rulings are part of a wider body of work by the watchdog around unregulated investments
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NewsDiageo creates standalone division to push luxury brands
The unit will sit within Diageo GB and unite staff across marketing and sales functions
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NewsTesco turns the world into gingerbread in melancholy Christmas ad 2024
Tesco’s heart-wrenchingly nostalgic advert shows joy, loss and CGI gingerbread fish
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NewsBoots features Adjoa Andoh’s Mrs Claus in Christmas ad 2024
The ad sparked a wave of racist, misogynistic and transphobic comments calling Boots ‘woke’
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Analysis & FeaturesHow supermarket accelerators & incubators are changing retail
Supermarket innovation schemes are popping up all over the shop. The aim is simple: to foster growth among their supplier base. But there are big differences in approach
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Comment & OpinionBottom-line growth in fmcg will soon come from cultural moments
Strong brands need to play in spaces where they are not wholly in control of their message or image
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Comment & OpinionFentimans’ puppet keeps soft drink fans on their toes
Fentimans has a new brand character – and, disappointingly, it’s nothing to do with the daft-looking dog on its label