All Marketing articles – Page 61
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Comment & OpinionMarketing: the top considerations for driving ROI
It is critical for marketers to better understand the varying factors that impact ROI, says Matt Lee, MD at Capture
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Analysis & FeaturesHow women’s sport has become a sponsor’s dream
The likes of Emma Raducanu and England’s Lionesses are a big allure for major brands, helping them reach a growing and diverse audience
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Comment & OpinionGeorge meets Brits to sing the praises of New York’s bagels
George is over here – and he’s not particularly happy about it
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Comment & OpinionWhy sustainability-led brands should still put flavour first
For sustainable brands to win and gain market share, they must communicate and address the consumer’s primary need, not just their mission
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NewsAustralian Vintage launches alcohol-free wine brand Not Guilty
The 0% abv wines were made for younger shoppers who didn’t ‘need to hide behind their decision to not drink alcohol’, said Not Guilty
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NewsYakult launches new fortified drink and larger packs
Yakult Plus is a fat-free fermented milk drink boosted with vitamin C
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Comment & OpinionWhy we must take a balanced approach to precision breeding
If regulations disable innovation they delay mainstream use of the technology, says Robin May, FSA chief scientific adviser
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Comment & OpinionWhy retailers are ‘leanwashing’ on sugar reduction
Nine of the 10 biggest supermarkets have no policy to measure total sugar sales, says Hattie Burt, senior policy & international projects officer at Action on Sugar
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Analysis & FeaturesHow celebrity booze brands stand out from the crowd
The wave of celebrity booze brands is rising – as are their sales. So how have the likes of Kylie Minogue and Snoop Dogg captured the attention of shoppers?
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Comment & OpinionAward-winning Vanish ad provides insight into autism
This intriguing ad has won Channel 4’s Diversity in Advertising Award
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NewsFish Said Fred launches oven-ready range into Tesco
The range includes a Cod Kyiv, Cheesy Smoked Haddock and Sea Bass Fillets with a Creamy Pesto Crumb
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NewsMolson Coors appoints Hannah Norbury as marketing director
Norbury has joined the business from her previous role as marketing director for Suntory Beverage & Food GB&I
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NewsRobinsons looks set to launch smoothies despite category decline
The Britvic brand has applied to register the name Robinsons Smoothie Shake as a trademark
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NewsActimel partners with Fortnite and streamer Vikkstar123
The brand features in the Zombie Hunter map on the game and gives players the chance to give their characters an extra shield potion
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NewsOrnua launches £1m marketing campaign for Pilgrims Choice cheese
The £1m six-month, TV-led campaign is designed to reinforce the taste credentials of the brand
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NewsKettle Chips launches Sriracha Mayo and Dill Pickle crisps
The brand is hoping to tempt ’adventurous’ shoppers with the launch of two trendy crisp flavours
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Comment & OpinionHow ChatGPT could change the game in food and drink marketing
Generative AI could have implications for marketing, recipe generation, accessibility and more, says Garry Williams, head of MAD business at Unit9
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Category ReportCan BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
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ReportsCan cider end its dependence on summertime?
Cider is synonymous with summer drinking, but producers both big and small are hoping to broaden its appeal
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Category ReportHow cider is getting posher: cider category report 2023
Premium cider is growing its share in retail. Who is reaping the benefits, and how are brewers responding to changing tastes?