All Marketing articles – Page 61
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NewsNorwegian Seafood Council appoints Victoria Braathen as new UK director
Braathen started her position on 1 September, replacing Hans Frode Kielland Asmyhr who was in the role for five years
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Comment & OpinionHow will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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Comment & OpinionCadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language
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NewsRoyal Warrants voided on 100 food and drink brands as Queen dies
Around 100 food and drink businesses could be impacted, as well as others in categories such as cleaning products and health & beauty
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NewsSupermarket CMOs plan dedicated retail media group launches: survey
21% of the chief marketing officers at UK grocery businesses questioned wanted to follow in the footsteps of Boots and Tesco in launching media divisions
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NewsClipper kicks off battle to revitalise tea sales with £800k ad push
It has invested £800k in its ‘Make it Better’ campaign, which aimed to bring to life ‘everything our brand stands for in a joyfully vibrant way’, it said
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NewsChicago Town launches raft of ‘trend-led’ pizza NPD
The new launches were set to keep Chicago Town ‘front of mind for consumers’ as they looked to ‘tighten their belts’, said the brand
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NewsMoma launches £1m ad campaign to promote its Barista oat drink
The campaign will highlight how Moma Barista oat drink is perfect for both expert and home coffee making
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NewsPetits Filous launches Vitamin Rich yoghurt drinks duo
The range includes two flavours: Strawberry & Beetroot and Apricot, Peach & Carrot
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Analysis & Features10 unforgettable ice cream adverts throughout the ages
From the chilled to the downright chilling, we look back at 10 unforgettable ice cream ads to mark The Dairymen
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Comment & OpinionQuiet charm for Dairylea – this time with right-side-up kids
The ad subtly covers nostalgia, curiosity and activity
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NewsPersil rapped by ASA for ‘misleading’ sustainability claims
The watchdog challenged whether the claim that Persil washing liquid was ‘kinder to our planet’ was misleading and could be substantiated
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NewsSainsbury’s ramps up value investment across Price Lock and Aldi Price Match
The supermarket said it was launching its “biggest ever September value offer” to help ease the pressure of the cost of living crisis
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Comment & OpinionHow to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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NewsSainsbury’s Nectar360 launches new digital trading platform
Nectar360’s clients have access to personalised shopper insight data gathered via Sainsbury’s loyalty scheme
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Comment & OpinionSupermarkets are making a mockery of sourdough bread
The government has a perfect opportunity to tighten the definition of sourdough, says Joanna Blythman, food journalist and author of Swallow This
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NewsThe Collective launches new packaging in major brand refresh
The updated packaging will be implemented across the Gourmet, Dairy-free Gourmet and Natural ranges
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Comment & OpinionSkinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
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Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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NewsQuorn pays animator who accused it of ripping off viral ‘Badger’ song
The meat-free brand launched its UniQuorn vegan unicorn-shaped nuggets on Tuesday with a social media campaign across Twitter and Facebook