All Marketing articles – Page 62
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Comment and Opinion
Walkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units
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News
Ready Brek launches Roald Dahl promotion to ‘ignite love’ for the brand
Families will be offered the chance to win Roald Dahl merchandise, with 7,500 prizes up for grabs
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News
Red Tractor ad plans in balance after AHDB pulls funding
The levy board said it was “no longer appropriate” to supply funding to such a well-established scheme
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Comment and Opinion
What the Tesco Media launch tells us about retailer-led marketing
The supermarket’s ad business is indicative of a wider trend and market need, says Inder Singh, senior VP of InMobi Commerce
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News
Iceland puts ‘emergency turkeys’ outside Tesco, Asda and Morrisons stores in cheeky stunt
The prop turkeys are in boxes with a glass front, to be broken “in case of emergency”, in a swipe at the supermarkets’ delivery availability
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Comment and Opinion
Dermot O’Leary expertly helms Co-op’s live ad
The Co-op has continued its festive advertising tradition of doing things differently
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News
Rapid delivery grocer Getir launches Christmas ad campaign
The song-filled ads will air tonight during Tipping Point and Grayson’s Art Club
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News
Ocado customers to receive personalised video 'news' bulletin of their top purchases
The animated video will be emailed to all customers with five or more deliveries in 2021
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News
Finnebrogue rebrands Naked range as Better Naked as it launches first TV ad
The move comes as the supplier has also unveiled a university scholarship in honour of its late founder Denis Lynn
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News
South African sultana producers pitch rebranded range to UK market
The rebranded SA Sultana variety offered “excellent value for money”, according to Raisins South Africa
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Comment and Opinion
How to make your products appeal to both the shopper and the consumer
The best companies are obsessive about meeting the meets of both groups, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
Thorntons couples hit the passive-aggressive sweet spot
Thorntons is a long-established British heritage brand – and its new advert nods to a profoundly British behaviour
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News
M&S sees 100k app downloads after launching Sparks Advent calendar
The calendar features prizes such as a meet and greet with Gary Barlow
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News
Aldi’s ‘A Christmas Carrot’ deemed most effective festive ad of 2021
The discounter’s latest outing of Kevin the Carrot, which framed the character in a new take on A Christmas Carol, stood out as more ‘distinctive’ and ‘enjoyable’ than rivals’ festive campaigns, according to Kantar research
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News
L’Oréal to launch ‘The Marsh Mellow’ make-up in UK despite US trademark dispute
The cosmetics giant has applied to register the name as a trademark with the International Property Office under class 3, covering face make-up preparations
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News
Walkers apologises to shoppers for shortages with ‘humble pie’ ad
The brand’s crisps have been hit by major supply disruption since October after an IT upgrade at the brand’s owner PepsiCo
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News
Meatless Farm agrees not to repeat ads following AHDB complaint to ASA
The plant-based brand resolved the complaint informally before the ASA moved to enforcement action
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News
Lucky Saint to become official beer of Dry January
The alcohol-free brand has inked a deal with Alcohol Change UK to front the campaign
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News
Tesco plans new range simplification in Clubcard revamp
CEO Ken Murphy pledging to work “hand in glove” with Dunnhumby on the proces
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News
Aldi trials new ‘supersized’ trolley to highlight extra Specialbuys throughout December
The discounter will be adding new lines to its Specialbuys range more frequently throughout December, making each Tuesday an ‘on-sale’ day, along with the usual Thursday and Sunday