All Marketing articles – Page 62
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Guide ToThe Grocer Guide To Christmas
Despite the UK’s cost-of-living crisis and HFSS helping to spoil the in-store parade, consumers always find ways to indulge and celebrate at Christmas, even on a restricted budget.
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Comment & OpinionFive tips for food and drink brands adapting to HFSS rules
HFSS restrictions are an opportunity to forge better relationships with your brand, says CCW managing director James McVitie
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Comment & OpinionPerkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
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NewsBear adds non-HFSS oats and fruit snack bar duo
‘Our consumer research has been very positive, with four out of five people saying they would buy the product,’ said Bear
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Comment & OpinionHow retail media can help with the marketers’ holy grail: personalisation
Most marketers believe they don’t have enough data or insights to personalise effectively, says Matt Lee of Capture
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Comment & OpinionDeliveroo’s media platform is a game-changer. Here’s why
Deliveroo’s ad proposition will offer data-rich insights, says Yara El Saadani of Wavemaker UK
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NewsFrozen food sector comes together for food waste awareness campaign
The BFFF is targeting younger generations with the nationwide PR campaign, which starts on 5 September
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
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Comment & OpinionStar signing Ian Wright plays a blinder for M&S
Wrighty reaffirms his love for football, taking us through some of its traditions… including pies on the terraces
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NewsLow-calorie alcohol retailer DrinkWell secures £1m to fund expansion
The funding will allow the retailer to scale and grow its team, while investing in NPD
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NewsBear relaunches non-HFSS Alphabites cereal duo to improve taste
The cereals will roll out in new-look packaging, which would bring them ‘more in line with the rest of the Bear range’, said the brand
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NewsRapid grocer Getir promotion ‘rolling back prices to the 1990s’
The quick commerce brand says that as well as offering affordable prices, the promotion will remind customers of ‘the good old days’
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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Guide ToThe Grocer Guide To Store Cupboard & World Foods
Food inflation, the cost of living crisis and hybrid working are continuing to spur consumers to retain at-home cooking habits developed during the pandemic lockdown – and their tastes are increasingly adventurous.
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Comment & OpinionCanny Heinz exploits AI art trend
A canny bit of marketing from Heinz, which is capitalising on the recent trend for AI art
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NewsAsahi signs biggest ever marketing deal with Man City owner
City Football Group owns the Manchester City, Melbourne City, Yokohama F Marinos and Sichuan Jiuniu teams
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NewsSnoop Dogg enlists Treasury Wine Estates to bring Cali wine to the UK
‘I wanted to create a wine that looked and tasted like something people who don’t usually drink wine would want to try,’ said the rapper
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Analysis & FeaturesHow a London couple are putting their Heart & Soul into peanut butter
Asli Gokturk and Adem Garip were making their own peanut butter at home, before turning it into a brand during lockdown
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Comment & OpinionHow TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?