All Marketing articles – Page 63
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Comment & OpinionHow to get ahead of the curve on e-commerce campaigns
Grocery e-commerce is not without its challenges, but the channel brings several opportunities, says Matt Lee, MD at Capture
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NewsBelazu unveils Mediterranean-inspired makeover for ingredients and condiments
Its labels’ have been given a sleeker, contemporary look with stylish typography and more white space
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ProfilesMy Alternative CV: Froneri UK’s Brunhilde van Antwerp on rum and raisin, Harry Potter and scams
‘When I was 12 I bought a Hanson CD for my birthday. I couldn’t resist the blonde locks of the Hanson brothers’
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Category ReportHow high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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NewsPeroni launches ‘lighter’ Capri lager to lure younger shoppers
The launch will be supported by a £3m campaign through summer
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Comment & OpinionTesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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Comment & OpinionBig tobacco, not ElfBar, will be the real winner from disposable vapes
Big tobacco may have breathed a sigh of relief this year when ElfBar got its fingers burned in a large-scale product recall
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NewsDoritos and Burger King team up for Whopper tortilla chips
The new tortilla chips tasted ‘deliciously close’ to BK’s flagship burger, said PepsiCo
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NewsCBD brand Trip extends partnership with meditation app Calm
The deal sees Trip’s DTC customers receiving a free subscription to the premium version of the paid-for, top-ranking app
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NewsStrongbow unveils radical new look backed by £20m spend
It also sees the addition of a 4% abv Tropical variant
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NewsPoundland launches price comparison campaign
The variety discounter has been comparing its prices to those of Asda, Morrisons and Wilko on in-store posters
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Analysis & FeaturesCan Monster reimagine its identity for seltzer market?
The energy drinks brand could be lining up a range of fizzy water
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Comment & OpinionDoritos heads to the sofa for animalistic snacking session
Doritos has joined Pringles in rolling out a sofa-based animal ad
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NewsMondelez unveils new Philadelphia ad push that includes tie-up with Ritz
The Simply Better with Philadelphia campaign aims to showcase the versatility of the soft cheese brand and how it can ‘elevate’ meals
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NewsBabybel joins forces with Comic Relief for new fundraising push
This year’s partnership marks the 23rd year Babybel has supported Comic Relief, with 5p from every pack sold donated to the charity
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NewsSprite relaunches with new recipe to appeal to young adults
Both its original and Zero Sugar recipes have been reformulated to provide an ‘enhanced crisp lemon-lime flavour’
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Comment & OpinionHow suppliers can get their ideas heard by busy buyers
Buyers are typically overloaded with demands on their attention but the problem is now more acute, says Jeremy Garlick, partner at Insight Traction