All Marketing articles – Page 64
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Guide ToThe Grocer Guide To Franchise & Fascia
With competition in the symbols and franchise arena as fierce as ever, leading players are choosing different strategies – from delivery to data-driven insights – to attract independent retailers to their folds.
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NewsSoda Folk reformulates root beer flavour and adds new ‘hero’ to packs
The brand has reduced the sugar content in the new formulation by 63% and has rebranded the packaging
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NewsMalibu gets major new campaign along with new mascot
The brand’s sales have risen significantly when compared to Malibu’s pre-pandemic value
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NewsMoving Mountains targets flexitarian shoppers with ‘radical’ rebrand
The new look has rolled out across the brand’s packs and marketing materials in retail and hospitality
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Comment & OpinionIndustry leaders: lean into marketing and innovation despite challenging times
Face the reality, keep perspective and seek growth opportunities to steer a path through the gloom, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionRepurposed gangsta rap is a hit for Crumpton Oaks
NWA’s Straight Outta Compton isn’t the most obvious candidate for a drinks ad remix
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NewsDash launches ‘love wonky’ out-of-home marketing push across London
It is based on the idea of “the world’s mishapen beauties”
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NewsNorwegian Seafood Council appoints Christian Chramer as new CEO
Chramer will take up the role on 1 October, but in the meantime Børge Grønbech will work as acting CEO
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Comment & OpinionIs Kate Moss really the best partner for Diet Coke in the ‘body positive’ era?
The model has previously faced backlash for saying “nothing tastes as good as skinny feels”
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NewsIceland pushing multibuy deals plus pre-filled £40 online shopping basket to feed family for a week
The retailer is currently offering savings of up to £5 each time customers make a triple purchase of the same product
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NewsBeelivery taps Minions movie for new marketing campaign
Beelivery has also launched several limited-edition Minion-themed grocery bundles
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NewsChef Monica Galetti appointed first ever Scottish seafood ambassador
Galetti will lead the campaign to encourage buyers, restaurant owners and chefs from across the UK to purchase and serve more Scottish seafood
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Comment & OpinionCathedral City’s cow takes holistic approach to cheddar
“Where does cheddar come from?” For some, it’s a puzzler
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NewsRyvita distances itself from dieting with new £3m campaign
The new positioning would encourage shoppers to ‘own being imperfect and live with balance’, said Ryvita
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Analysis & FeaturesInnovations in strawberries & cream, plus more products celebrating Wimbledon
Britvic’s Robinsons has ditched its sponsorship of the Wimbledon Open after 86 years, but new products are popping up left and right to celebrate the return of the iconic summer tournament
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NewsDeliveroo launches advertising platform pitched at fmcg brands
Advertising space will also be available on Deliveroo’s order tracking page
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NewsM&S Food appoints new chief commercial officer Paul Friston
As part of the M&S Food leadership team, he will report directly to new Food MD Alex Freudmann
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NewsThe Coconut Collab launches plant-based double cream
The new Double Cre&m tastes “unbelievably dairy-like”, is “wonderfully whippable” and will be served at this year’s Wimbledon Championships
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NewsYoplait launches Wildlife Big Pots in smaller pack size to 'keep prices affordable'
The brand claimed the new pack size would keep yoghurts as an ‘accessible option for families’
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Comment & OpinionWhy has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line