All Marketing articles – Page 64
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Comment & OpinionWhy your first TV ad should focus on brand, not product
If done right, moving into TV can help keep the wave of innovative fmcg startups alive, says Tom Newton, strategy partner at Hell Yeah
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NewsFlorette and Higgidy announce partnership to give shoppers better value
The partnership will include recipe inspiration and promotions to support consumers
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NewsWaitrose ends partnership with Heston Blumenthal
It marks the end of a 12-year partnership with one of the UK’s best-known chefs
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Comment & OpinionPringles’ hamster distracts us from healthier snacking
Pringles is plugging its non-HFSS multigrain variant, but keeping quiet about how better-for-you it is
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NewsHolland & Barrett delists CBD tea due to ‘faulty’ Trading Standards report
The retailer told Tea+ its CBD Tea had been pulled from sale and much of the stock quarantined in January
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NewsPlant-based meal kit brand Grubby partners with vegan cooking duo Bosh
The Bosh brand is made up of vegan cooks Henry Firth and Ian Theasby, who rose to fame on the back of their hugely popular YouTube channel
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NewsCawston Press teases launch of ‘Lilt replacement’ tropical drink
The brand revealed it was working on a Caribbean-style pop after Lilt’s axing met public backlash
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsCoca-Cola to tap ChatGPT and DALL-E for AI-powered marketing
The drinks giant’s work with OpenAI’s tools will be done as a client of Bain & Company, which announced a global services alliance with OpenAI this week
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Comment & OpinionHow to run a successful campaign when budgets are tight
Now more than ever is the time for brands to invest in maintaining awareness and driving mental availability, says Steph Cullen, head of manufacturing at IRI
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Comment & OpinionWhy small reformulations can make a big difference on obesity
Obesity costs the UK an estimated £54bn every year – we need bold and ambitious action to tackle this problem, says Lauren Bowes Byatt, deputy director of A Healthy Life at Nesta
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NewsHeinz teams up with Ed Sheeran to launch Tingly Ted’s hot sauce
Made from red jalapeno and capsicum chillies, the contain ‘fresh lemon notes, smoky flavours’ and a mix of herbs and spices
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WebinarsWATCH: How can fmcg market responsibly in a cost-of-living crisis?
Catch up on our webinar exploring how brands and retailers can strike the right chord with their marketing strategies and remain responsible during a cost-of-living crisis.
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Comment & OpinionBen Stiller and Steve Martin help Pepsi provide top Super Bowl spot
In two ads, Stiller and Martin respectively explain that their jobs, as actors, are to make us believe what we see is real
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News7up unveils first major brand refresh in seven years
The ‘vibrant’ new look will roll out next month, supported by a multichannel campaign
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Comment & OpinionHuel case shows ASA is on the lookout for ‘cost-washing’
Claims around cost need to be as specific as those relating to health and environment
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NewsNutritional drinks brand Exalt partners with Tottenham Hotspur
Exalt makes around half of its sales through its own website, with 30% of that revenue coming via customer subscriptions
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Comment & OpinionCapitalise on commerce media by uniting marketing teams and budgets
To fully embrace this way of working, brands and retailers need to be open to more collaboration, says Matt Lee, MD at Capture
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NewsRoberts rebrands bakery range to highlight Cheshire provenance
It has unveiled a new logo featuring the bakery’s distinctive cooling towers, alongside a new ‘Raised in Cheshire’ strapline
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NewsRapid grocer Zapp strategy chief launches comms business for scale-ups
Ex-TechCrunch journalist and Zapp’s SVP of strategy, Steve O’Hear, has co-founded O’Hear & Co (OHC) with Rachael Brown