All Marketing articles – Page 65
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News
Selfridges launches Christmas campaign with window displays and TV ad
The luxury retailer has launched the Christmas of Dreams campaign across stores in London, Birmingham and Manchester
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News
Poundland shifts social media focus away from Twitter to Instagram
A spokesman said the shift was ‘because the mix of product is changing dramatically as Poundland changes its offer, for example a serious clothing and home offer’
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Comment and Opinion
Bisto girls enjoy gravy for generations
Through canny casting and/or clever CGI, ads that apparently follow people through their lives are now relatively common
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News
McColl’s rolls out personalised offers on customers’ receipts
The retailer worked with Ecrebo on the technology, described as “light-touch PoS software”
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Comment and Opinion
Young people are being misled by health claims. Here’s how to fix it
It’s scary that so many young people think that cereal bars, smoothies and yoghurts are healthy, when they’re actually the opposite, says Jacob Rosenberg, youth board member at Bite Back 2030
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Guide To
The Grocer Guide To Tobacco, Vaping & Accessories
Covid 19 has seen a rise in younger adults taking up smoking of combustible cigarettes, with stress and boredom cited as key factors. But as the UK emerges from lockdown, a renewed focus on health suggests vaping and alternatives will flourish again.
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Comment and Opinion
Brands have a golden opportunity to optimise their first-party data management
We all know first-party data is valuable but that doesn’t mean brands are putting its management into practice well enough, says Matt Lee, MD at Capture
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News
Tetley to splash £2.5m on new marketing campaign
The campaign ‘celebrates the love we have for tea, and all the different ways that we enjoy it’, said Tetley
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News
Report criticises ‘health halo effect’ used to market HFSS products to teens
Campaign group Bite Back 2030 slammed ‘marketing tactics being employed by the food and drink industry to encourage teens to eat unhealthy products’
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Promotional Feature
The magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Comment and Opinion
Wagamama’s adorable monster goes on an environmental rampage
With COP26 just around the corner, brands are increasingly highlighting environmental cred in their ad campaigns
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Comment and Opinion
Alpro’s ASA censure shows suppliers must communicate their eco-cred perfectly
A claim to be “better for the planet” – as opposed to “good for” – could’ve avoided the ASA’s ire
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Comment and Opinion
Why we need to rewrite the playbook on suppliers’ commercial departments
It is astonishing that commercial teams are still so traditional in their make-up, says David Sables, CEO of Sentinel Management Consultants
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News
Alpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator
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Comment and Opinion
Quaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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News
Surya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Comment and Opinion
Fmcg businesses face urgent challenges – but they can’t neglect future planning
Industry is under immense pressure, but surviving now can’t come at the cost of future strategising, says Jeremy Garlick, partner at Insight Traction
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Comment and Opinion
‘Beer for women’ is patronising, but brewers could benefit from better inclusivity
Brewers should focus on making their core brands gender inclusive and move away from traditionally male-dominated ad campaigns
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Comment and Opinion
Uber Eats offers real world counterpoint to Snoop’s rap
How to rival the phenomenon that is Snoop Dogg’s Just Eat advert?
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News
Ocado boosts brand value ahead of rivals throughout pandemic
Ocado s the fastest growing of all British brands in terms of brand value, along with Delivero