All Marketing articles – Page 65
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Guide ToThe Grocer Guide To Protein & Functional Foods
With consumers focused on promoting mental and physical wellbeing in the wake of the pandemic, category growth for protein & functional foods looks assured, despite the cost of living crisis.
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Comment & OpinionMindset, marketing, mission: how to rethink brands for future HFSS restrictions
The HFSS changes should be viewed as an opportunity to make businesses healthier, says Chris Morley, MD, Kantar Worldpanel UK, Ireland & US
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Comment & OpinionRibena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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NewsTenderstem launches broccoli-infused wine
The wine is made from chardonnay from Lyme Bay Winery and infused with Tenderstem broccoli stalks
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Guide ToThe Grocer Guide To Beer & Cider
Flavour innovation and premiumisation are two of the major trends set to continue spurring the beer & cider market forwards. However, the low- & no-alcohol sector, while small, is also making its impact felt as an increasing number of suppliers join the bandwagon.
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NewsCawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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NewsActiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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NewsNo Meat Co refreshes packaging and adds new duo
The brand was acquired from Iceland last year by global plant-based consolidator the Livekindly Collective
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Comment & OpinionDon’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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NewsBooths launches startup accelerator for food and drink brands
The Booths Accelerator will offer the winning company a tailored 12-month programme that will include financial funding as well as business expertise
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NewsCathedral City launches new £5m campaign with TV advert
The advert focuses on a young boy, his dad and a talking cow who uncover what makes Cathedral City cheese taste ’so consistently delicious’
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsGopuff signs sponsorship deal with London’s The O2 venue
As part of the deal, the rapid grocer has a VIP suite at the venue
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NewsAldi to support future Olympic and Paralympic athletes
The discounter will provide financial support for 20 young athletes as they work towards becoming an Olympian or Paralympian
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NewsCawston Press launches £500k campaign and 750ml sparkling drinks duo
The campaign – which includes above the line media, out of home, PR, sampling, promotions and social media activity – represents the brand’s biggest investment to date
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NewsZoom by Ocado launches first major marketing campaign
The campaign will appear across video on demand channels, out of home, social media and digital display
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NewsM&S Food marketing director Sharry Cramond to also oversee hospitality
Cramond, who has been the food division’s marketing chief for over four years, will now also oversee all 330 of M&S’s in-store coffee shops
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NewsDanone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis & FeaturesThe Mad Men inside supermarkets
Supermarkets are no longer just about food. With some of the best customer data at their fingertips, they want to sell you advertising too
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NewsPilgrims Choice gets packaging revamp for greater on-shelf appeal
The move is the brand’s biggest update since it changed the shape of its blocks to an oblong in 2020