All Marketing articles – Page 66
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Guide ToThe Grocer Guide To Oils
Despite the ripples within the oil supply, top suppliers are taking a new direction to support their growth plans, offering quality products in a big-value format, adapting their offers to meet challenging marketing conditions and retaining an unwavering focus on quality during tough times.
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NewsSourdough gets first-ever code of practice from bakers’ association
The ABIM document sets out suggested definitions for the labelling and marketing of sourdough bread products
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Comment & OpinionHow brands can shape the sustainable revolution in grocery
Brands, manufacturers and retailers will need to commit to genuine sustainable business models over the next five to 10 years, says Rachel White, MD UK&I at NielsenIQ
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NewsPrime drink lookalike disposable vapes hit convenience store shelves
It is understood the products are made in China and distributed from locations in Manchester and London
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ProfilesMy food & drink job: Sasha Holt, head of marketing, Nc’nean
Sasha talks about her London-based role as head of marketing for a female founded whisky distillery on the west coast of Scotland
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Comment & OpinionTimes are tough, but brands must avoid short-term thinking
There are huge dangers in judging success over the short term and assuming it will apply to the long term, says Nick Woods, strategy & creative director at Sunny Side Up
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Comment & OpinionReese’s pervy shoe spot feels strangely British
Establishing a sense of humour is a great way to make a brand feel familiar
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NewsCMA to crack down on food and drink greenwashing claims
The watchdog said it would “examine the accuracy of ‘green’ claims made about household essentials” such as food, toothpaste and laundry detergent
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NewsEllers Farm Distillery hires Jamie Munro as marketing manager
Munro will focus on developing brand positioning for the distillery in the UK and overseas
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Comment & OpinionGaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google
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Comment & OpinionWhat UK marketers can learn from US water brand Liquid Death
The brand’s irreverent marketing has seen a huge response from shoppers, says Sunil Bajaj, writer and analyst at Contagious
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Comment & OpinionEdgar Wright’s effort for McDonald’s raises eyebrows
This ad is distinctively the work of Wright, whose choreographic and editing skills are his strongest suits
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NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
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NewsShaken Udder launches new packaging in major rebrand
The milkshake leader worked with brand consultancy Big Fish to develop the new packaging design to emphasise the premium nature of its range
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NewsBulldog launches AI tool to guide men on skincare products
Customers receive an in-depth skincare analysis, product recommendations and care tips
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ProfilesMy food & drink job: Niall Healy, brand manager, Minor Figures
From Ireland to Panama to London, a passion for food and drink has brought Niall around the world and he shows no sign of slowing down
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WhitepapersHow to get to grips with what consumers want in 2023
Understanding what consumers want in the midst of a cost-of-living crisis is a major challenge for consumer goods companies. So how can brands and retailers best tackle this?
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Comment & OpinionLucozade Sport statue brings joy to January’s exercise push
Starting off 2023 on an exercise kick? Lucozade Sport has your back
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Comment & OpinionThe pros and cons of the dedicated vegan aisle
Retailers that find ways to integrate plant-based alternatives stand a better chance of recruiting new consumers, says Paul Brown, co-founder and CEO, Bol Foods
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NewsMagnum adds new flavours and vegan lines for 2023
It is launching two new Double flavours, Starchaser and Sunlover, as well as new additions to its Vegan and Minis multipack ranges