All Marketing articles – Page 67
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NewsCathedral City lands wider distribution for plant-based variant
According to the nation’s favourite cheese brand, the range has ‘gone down a storm with consumers’
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NewsKenyatte Nelson joins Co-op in new membership and customer role
Nelson joins from fashion retailer N Brown Group, where he has been chief brand officer since June 2019
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake
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NewsBrewDog CEO James Watt pays £500k to ‘solid gold’ beer can winners
‘I falsely thought the cans were made from solid gold when they were, indeed, only gold plated,’ said Watt
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Comment & OpinionQuorn ad angles for late-night kebab crowd
Quorn is starting 2023 with an ad that focuses on taste… using the least discerning consumer group of all time
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Analysis & FeaturesFall from Grace Award: BrewDog thought 2021 was bad. Then came 2022
BrewDog got off to a bad start in January
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Comment & OpinionHilarious, disastrous and frankly outrageous moments that shaped 2022
A year of political chaos, war, strikes, egg shortages, fevered cost price increase negotiations
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NewsMcCain donates extra £300,000 to children’s charity in cost of living crisis
The donation is part of McCain and Family Fund’s existing partnership, which has already seen the brand pledge £1m up to 2023
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NewsTesco to expand digital screen network across 150 stores
The displays are equipped to feature animated content and visuals which Tesco said would contribute to in-store campaigns or exclusive product launches
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NewsMüller launches new Müllerlight campaign for January 2023
The campaign launched on 2 January and includes print and out-of-home advertising, point of sale, radio and PR
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NewsQuorn launches new marketing campaign for 2023
The campaign launched on 1 January and is set to reach millions of consumers across multiple platforms
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NewsSalmon brand Mowi to sponsor new ITV Gordon Ramsay show Next Level Chef
The salmon brand has invested in the TV show to grow its place as a fish brand and inspire UK consumers to cook with Scottish salmon
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Comment & OpinionHow Quality Street tackled the emotional element of packaging changes
Some consumers pushed back, but updating the packaging was the right move, says Cristina Macina of Nestlé UK & Ireland
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NewsVitalite rebrands to push holistic health for Veganuary
The dairy-free spread wants to help shoppers focus on all-round holistic health
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NewsMorrisons set for marketing refresh with new ad agency
Leo Burnett will take over as Morrisons creative agency from Publicis.Poke
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Comment & OpinionWhy the Christmas World Cup was a flop… for food and drink at least
Sober, well-behaved fans, upsets galore, and the best final in living memory. But this World Cup will not be remembered as a marketing success
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NewsGlebe Farm launches ‘Love Thy Neighbour’ campaign for Christmas
The campaign marks the start of a longer-term programme to support grassroots initiatives in the brand’s home county of Cambridgeshire
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Comment & OpinionWhy Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
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Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis & FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands