All Marketing articles – Page 68
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Comment & OpinionLaid-back Red Leg impresses with crab dance
Why does Red Leg rum have a crab on the bottle?
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NewsKabuto Noodles rebrands and gives core noodle pots non-HFSS reformulation
The brand said it planned ‘to change perceptions of the instant noodle category’ with its new-look range
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NewsCathedral City gets major revamp with new packaging
The rebranded packaging will feature a redesigned city scene with the cathedral in the centre along with new SKU-specific colourways
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Guide ToThe Grocer Guide To Free From & Plant Based
With competition in the free-from & plant-based category heating up, some suppliers are welcoming the growth trajectory, as it brings more awareness, while others are concerned about too much product proliferation.
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Promotional FeaturesDiversifying the digital shelf with retail media
At a time where grocers will be monitoring Amazon’s rollout of 260 more till-free Fresh stores over the next three years, it is in fact Amazon’s booming advertising business that highlights a rapidly growing opportunity for grocers around the country.
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NewsWalsall FC home ground renamed Poundland Bescot Stadium
The sponsorship deal also sees Poundland’s name on the front and back of the team’s new strip
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Comment & OpinionMagnum’s silver foxes add wit to luxury message
Think Magnum advert, and you tend to think of well-dressed supermodels
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NewsHealth & Her to make TV ad debut during Davina McCall menopause show
It will air on Monday (2 May) during the first break in Channel 4 documentary ‘Davina McCall: Sex, Mind & the Menopause’
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NewsPoundstretcher responds to claims it raised prices before launching ‘50% off’ sales
More than 20 shoppers have taken to Trustpilot since 15 March complaining of price rises alongside the 50%-off promotion
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NewsSupermarket TV ads drive online sign-ups more than physical footfall, analysis finds
A breakdown of Asda new web customers found 55% had been converted from shopping in store at Tesco
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NewsWaitrose pushes value Essential range with major Piccadilly Circus campaign
The campaign is running from 25 April to 1 May and is expected to reach an audience of over a million people over the course of the week
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NewsStoli launches limited-edition Ukrainian-themed vodka as ‘symbol of solidarity’
The bottles are the first to feature the updated brand name, following its decision to change its name from ‘Stolichnaya’ to distance itself from Russia
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NewsM&S brings back Fresh Market Update ad campaign highlighting farmers
Fresh Market Update will run across ITV, Channel 4 and YouTube. M&S also has an online hub containing farmer stories and recipes
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NewsAd giant WPP launches end-to-end e-commerce service for fmcg brands
Everymile would be offered on a “transparent revenue share commercial model” WPP said
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Comment & OpinionLad outwits pirate foes with a little help from Oatibix
The ad sees a horde of bloodthirsty pirates engaged in the traditional piratey activity of forcing a young lad to walk the plank
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NewsArctic Iced Coffee launches biggest ever marketing campaign
The £750,000 nationwide campaign will start from mid-April and continue throughout the summer across a variety of channels
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NewsKendamil launches first TV advert campaign to celebrate ‘real parenting’
The British-made infant formula brand said it was aiming to disrupt the industry by ‘celebrating a more ‘real’ version of parenting’
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NewsFree-range egg sector will face “mass exodus” without price increase
BFREPA said more than 70% of producers in a recent poll stated they would leave egg production within a year if price rises were not forthcoming
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NewsUnilever invests in Magnum ice cream with £10m rebrand
Its new packs are touted as emphasising Magnum’s “cracking chocolate” and sustainable sourcing
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NewsMinions to appear on salad bags as part of Florette-Universal tie-up
The promotion will offer the chance to collect one of 20,000 Minions plush toys