All Marketing articles – Page 68
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Guide To
The Grocer Guide To Christmas
Christmas 2021 looks to be a very different proposition to last year, with indulgence and celebration on the cards, as family and friend reunite once more. Find out how suppliers are ramping up their activity to comply with those ambitions.
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News
Zapp to operate on-site dark store at London music festival
The store will operate as an on-site click & collect service rather than couriering goods to festival-goers
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Comment and Opinion
John West makes healthy point with energetic teen
Its new ad is certainly a departure from the traditional world of seafood advertising
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News
Coca-Cola launches personalised cans on DTC site
The personalised cans cost £5 with free delivery in around five days
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Comment and Opinion
AHDB’s ad victory is a big win for British meat and dairy
Switching to a 100% plant-based diet won’t necessarily bring the benefits to health and the environment we crave
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News
M&S sees weekly sales rise in ‘Cooking with the Stars’ ingredients
M&S Food has registered a spike in sales for items featured on each episode of the ITV show
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News
ASA rejects complaint against AHDB red meat and dairy advert
The £1.5m campaign, which promoted the health benefits of red meat and dairy, attracted 487 complaints from pro-vegan groups
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Comment and Opinion
It’s no joke: Yoplait caught on hop by comedian over Yop plastic pack shift
A commendable move, certainly. But one rendered less so by the fact Yoplait was seemingly strong-armed into the change by comedian Joe Lycett
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News
Co-op advertises soft plastics recycling scheme outside rival stores
Co-op is hoping to communicate that its recycling scheme accepts plastic purchased in any shop
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Comment and Opinion
BrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
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News
Walkers celebrates local restaurants with four limited-edition flavours
A supporting on-pack promotion will offer shoppers a £5 discount at over 3,000 participating restaurants
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News
Burton’s Biscuits enters out of home with foodservice division
The new operation would look to increase listings and distribution while supporting existing customers, said Burton’s
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News
Iceland recruits Timmy Mallett to push ‘retro’ lolly range in online videos
The ‘zany’ 1980s kids’ TV host will taste and rate Iceland’s exclusive range of ‘retro sweet shop favourites’
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News
Tim Fairs joins Bestway Wholesale from McColl’s
Fairs spent three-and-a-half years at McColl’s as customer director
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News
John West repositions itself as a health and nutrition brand
The canned seafood giant said it hoped to entice younger shoppers and to make a clearer link between canned fish and functional benefits
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News
Genie Drinks gets major rebrand and shifts kombuchas into cans
The changes would ‘radically’ shake up the brand’s on-shelf presence, said Genie
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Comment and Opinion
Method answers key question with spectacular New York clean-up
‘Future-friendly’ soap brand Method’s handsome advert resembles a kind of low-stakes disaster movie
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Analysis and Features
How brands can navigate the junk food advertising ban
Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?
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News
On-demand grocer Getir signs sponsorship deal with Tottenham Hotspur
Last month Zapp signed as a sponsor of Chelsea FC,
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Analysis and Features
How to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case