All Marketing articles – Page 69
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Comment and Opinion
Irn-Bru’s cowboys kick off flavour debate
In its new ad, Irn-Bru explores the idea that its fans have opinions about its flavour
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Analysis and Features
How to make your brand’s packaging stand out in online stores
Packaging design requirements for online sales differ from what’s needed to make them stand out on supermarket shelves. What do you need to know?
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Guide To
The Grocer Guide to Protein & Functional Foods
Despite taking a hit from the lack of on-the-go shoppers and the closure of gyms and leisure centres under Covid-19 lockdowns, suppliers in the protein & functional foods sector are optimistic of a bounce-back as consumers focus on enhancing their health and exercise, following the pandemic threat, and seek out foods that will serve their wellbeing in a positive way.
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Comment and Opinion
Weetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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News
Birds Eye seeks to change perceptions of frozen fish with new TV ad
The frozen giant’s new campaign showcases its range and is set to feature across digital and in-store
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News
Wilton London passes £400k funding target
Wilton plans to use the funds to support new product and team development as well as acquisition marketing to bolster its e-commerce offering
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News
Walkers targets health-conscious shoppers with calorie-focused campaign
The activity will run across multipack formats of Walkers’ Wotsits, Quavers, French Fries, Squares, Snack-a-Jacks, Frazzles and Chipsticks brands
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News
On-demand grocer Zapp partners with Chelsea FC
The partnership will be supported by Zapp’s first TV ad which will be shown at half time at an upcoming Chelsea game
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News
Mars Petcare launches campaign to encourage pet adoption
The campaign will see Mars Petcare donate three million meals through its Pedigree and Whiskas brands to dogs and cats in rescue centres across the UK
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Comment and Opinion
Green Cuisine moves on with nutritious Olympic tie-in
It’s interesting to see the brand moving on from highlighting its meat-free point of difference, to instead focus on its health benefits
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News
Pladis relaunches Carr’s biscuits brand with new look and SKUs
The redesign features a brand-new logo playing up Carr’s Cumbrian heritage
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The Big Interview
How Thomas Hal Robson-Kanu turned his belief in turmeric into a business
Thomas Hal Robson-Kanu found turmeric shots invaluable in recovery from a knee injury – and he’s turned his knowledge into a successful business
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News
June Sarpong set to launch The Africa Co brand
Sarpong has registered the name with the IPO under five classes
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Guide To
The Grocer Guide to Household, Hygiene & Personal Care
Eliminating bacteria on hands and body, as well as in the home, has become paramount for many UK consumers following the threat posed by Covid-19 over the past year.
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Comment and Opinion
Heinz is seriously silly about its serious mayo
Heinz is making the most of the mayonnaise craze by introducing us to three mayo fanatics
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News
Spanish chorizo industry hails 28% growth in UK Q1 exports
The Spanish Chorizo Consortium said it could exceed 2020’s export figures but warned of disruption from Brexit and Covid
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News
Weetabix kicks off £2.5m campaign for indulgent Melts brand
It launched the ‘indulgent’ but non-HFSS cereal in March
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News
M&S teams up with ITV for celebrity cooking show
Participants in ITV’s ‘Cooking with the Stars’ will use M&S ingredients
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News
Snappy Shopper sees sales surge through voucher codes for Euros
New user numbers were up 46% in the week ending 28 June compared to the same week in May
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Comment and Opinion
Retailers and brands need to start testing now for the HFSS legislation changes
Now is the time both should be working together to adapt to the new world, says Matt Lee, MD at Capture