All Marketing articles – Page 69
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VideosCategory briefing: what’s hot in prepared salads?
Kate Hofman, founder and brand director of Grow Up Farms, talks us through the challenges and opportunities facing the prepared salads market. Check out Kate’s deep dive below
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Comment & OpinionPepsi, Where’s My Jet? Soft drinks giant comes out badly in Netflix documentary
It’s the mid-1990s and the Cola Wars are raging. Pepsi unveils a formidable weapon
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Comment & OpinionBelvedere promises ‘best minute of your life’ with 007
Daniel Craig has found time to appear in the campest ad of the month. Possibly year. Maybe even century
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NewsWaitrose hires marketer Nathan Ansell as new customer director
The former M&S marketing director is set to replace Martin George, who is leaving the company after five years, in January 2023
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NewsPop Tarts launches first UK campaign for 20 years, in the metaverse
Pop Tarts’ involvement in the game represents the first metaverse campaign by a Kellogg’s brand in Europe
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NewsTesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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Comment & OpinionBetter-for-you brands face poor taste perceptions. Here’s the antidote
A large proportion of consumers believe a healthy product will compromise on flavour and satisfaction – but their perception can be changed, says Richard Lloyd-Williams, MD at Flavor
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Guide ToThe Grocer Guide To Supply Chain
The UK’s food and drink supply chain is still facing numerous challenges, with pressure coming from a variety of global and local factors. Yet logistics suppliers are working to tackle the issues they face, with increasing use of automation and digital technologies to optimise effiency and overcome labour shortages.
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Comment & OpinionQuality business thinking is critical in times of rapid change. Here’s how to enable it
The pace of change is unlikely to slow, so we need to be deliberate about how we set ourselves up for quality thinking in response, says Jeremy Garlick, partner at Insight Traction
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NewsMoy Park launches World Cup-themed ‘Scan to Score’ promotion
The push will be on breaded chicken products at participating retailers, including Ocado, Asda and Sainsbury’s
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Comment & OpinionClever Cîroc balances celeb cool with off-licence approachability
Cîroc, making its TV debut, cleverly positions itself as an exclusive and approachable brand
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NewsVeg Power partners with DreamWorks’ Kung Fu Panda for affordable lunchbox ideas
The partnership has published a Kung Fu Panda themed lunchbox guide and a weekly planner
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Comment & OpinionHow Asda pulled off its Buddy the Elf ad – and why it hit the mark with Brits
Check out behind the scenes of how Asda pulled off its viral Buddy the Elf ad
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Comment & OpinionHow shoppers are changing habits to save money and cut food waste
It’s not just about budget for today’s shoppers – many are switching categories to help avoid waste, says Steph Cullen, head of manufacturing at IRI
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NewsFarming under the spotlight in Waitrose 2022 Christmas ad
Waitrose has released its Christmas advert for 2022 focusing on the farming industry’s year-round preperation for the festive period
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NewsUK & Ireland Mushroom Producers launch integrated autumn marketing campaign
The campaign will be promoted across TV, OOH, press, PR, social media, digital and web
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Guide ToThe Grocer Guide To Bread & Baked Goods
In a fiscally challenging UK marketplace, bread & baked goods suppliers are focusing on the appeal of their products as affordable treats, as well as showing how they can provide versatile options for an increasing number of at-home meals and social occasions, as well as cater to healthy living trends.
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NewsMüller Yogurt & Desserts launches multimillion-pound campaign with Declan Rice
The dairy company has partnered with footballer Declan Rice on the ‘Rice, Rice Baby’ campaign to rework the 90s song by Vanilla Ice
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Analysis & FeaturesChristmas adverts reviewed: can anyone best Asda’s Buddy the Elf?
This year supermarkets must balance lush festive ads against a public struggling with costs. Did they live up to the challenge?
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Comment & OpinionWe can’t take our eyes off Wherefrom’s weird comparisons
Wherefrom has made a strong case for itself, with a series of distinctive, deadpan ads