All Marketing articles – Page 7
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Category ReportJust what the doctor ordered? Trends in juices & smoothies 2025
As take-home juice volumes slump, makers of shots are touting their health benefits to recoup sales. But do their claims stand up?
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NewsMcCain launches regenerative farming campaign with Rachel Brosnahan
Research from McCain has shown most people are not sure what regenerative agriculture is or its role in mitigating the impacts of climate change
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![[yellow tail] Shiraz in new packaging in table setting. Credit Chris Pearce](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/9/5/5/350955_yellowtailshirazinnewpackagingintablesetting.creditchrispearce_519850.jpg)
NewsYellow Tail wine rolls out ‘sleek, contemporary’ rebrand
The refresh claims to make Yellow Tail ‘easier to shop’
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.
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Comment & OpinionWhy Tesco Clubcard is a 30-year legacy of supermarket loyalty
Tesco’s Clubcard is more than just a rewards programme: it’s a blueprint for how loyalty can drive business success, says MediaLink’s David Muldoon
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Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
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Comment & OpinionWe must communicate to bridge the sustainability ‘say-do’ gap
In the beverage category, 68% of consumers say they care about the environment but only 12% follow through with a sustainable purchase, says Deb Caldow, global marketing sustainability director at Diageo
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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NewsAldi giving away free wine for reviews again
The discounter is looking for 10 shoppers to receive free bottles from its spring-summer wine range over three months, in exchange for social media reviews
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ProfilesMy food & drink job: Evie Pickering, brand activation, Kellanova
’My experience in sales and supply chain have proven to be invaluable in deepening my understanding of the business’
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NewsEye-tracking tech shows brand recall boost of convenience retail media spend
Convenience store retail media offers twice the visibility, and garners triple the attention and quadruple the brand recall of larger store campaigns, the Co-op study concludes
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NewsThomas Fudge’s rolls out ‘indulgent’ new recipe for Florentines
The treats now feature extra whole almonds, additional fruit and more chocolate
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NewsEmmi Caffè Latte launches Zero range with no added sugars or sweeteners
Emmi Caffè Latte Zero is made of roasted arabica beans from Guatemala and Honduras, blended with fresh, lactose-free Swiss milk
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NewsMagnum reformulates Vegan range with soy protein-based recipe
The new recipe offered a ‘more velvety taste and texture’, said Magnum
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NewsNestlé Lindahls launches multichannel animation campaign
It is a stop-motion style campaign and is designed to show the brand as an ‘encouraging and supportive mentor of all fitness journeys’
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NewsWorld of Sweets adds Mallow Dunkz under teen brand Sweet Vibes
The NPD comprises marshmallows coated in chocolate with a crispy candy shell
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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NewsModels showcase Aldi’s budget bin bag version of ‘haute couture’ for London Fashion Week
The ‘Trash-Chic’ collection left onlookers in Soho ‘gobsmacked’, according to Aldi
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NewsYeo Valley launches protein campaign with modern pentathlete ambassador and Garmin
The campaign highlights yoghurt’s role in muscle recovery, sustained energy and post-workout nutrition