All Marketing articles – Page 70
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NewsBenecol hopes to reach new consumers with plant-based range
Benecol Oat products are plant-based alternatives made of oats and enriched with plant stanols to ‘help lower cholesterol’
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Comment & OpinionIrn-Bru’s new movie duo add fun to flavour discussion
New movie parodies find space for the brand’s cheeky, slightly transgressive sense of humour
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NewsOcado to tweak Zoom rebrand after new logo draws Russian ‘Zwastika’ comparisons
Ocado says it is making a change to the icon ahead of the rebrand ‘in light of current circumstances’
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NewsBerry Gardens renews advertising partnership with Jessica Ennis-Hill
Ennis-Hill will encourage consumers to actively choose Berry Gardens’ specific varieties
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Comment & OpinionWhy sustainable and ethical brands should aim for the mainstream
While a protest attitude might be useful in conveying a core mission, it needs to be rooted in branding that appeals to a broad demographic, says Kathryn Jubrail, MD, Mother Design
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NewsGousto launches smell recovery training kits for Covid sufferers
The limited-edition boxes contain four jars of fragrance which ‘help recover a lost sense of smell when sniffed every day’
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Guide ToThe Grocer Guide to Breakfast
Health and convenience are proving key drivers for shoppers when it comes to breakfast and brunch in a newly reopened UK market. However, hybrid working and trends established during lockdown will see consumers continue to embrace at-home family and weekend socialising occasions, giving suppliers plenty of opportunity across the board.
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NewsPetits Filous adds apricot flavour to dairy-free yoghurt range
The new variant is made with an almond milk base and fortified with calcium and vitamin D
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Analysis & FeaturesWhat the Dragons’ Pantry panel is looking for from food & drink producer entrepreneurs
Taking place at the UK Food & Drink Shows in the NEC, Dragons’ Pantry gives suppliers the opportunity to make a 15-minute pitch
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Comment & OpinionHardys couples underline wine’s consistency
The tyranny of choice is a serious problem in the wine category
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NewsOcado’s Zoom delivery service gets yellow and pink brand refresh
The service will now be known as Zoom by Ocado, with the main brand colours switched from green and blue to “bright yellows and pinks”
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Comment & OpinionWhy challenger brands hoping HFSS laws will ‘level the playing field’ might be too optimistic
The fmcg giants have already shown they’re willing to make bold moves to drive sales and hold onto valuable shelf space in a post-HFSS retail environment
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NewsBirds Eye expands Chicken Shop range with new goujons
The brand claims it is meeting a rising demand for ‘fakeaways’, with Brits having 25% fewer meals out than before lockdown
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Guide ToThe Grocer Guide To Packaging
Growing environmental awareness, government legislation on plastics and increasing e-commerce are all driving change in packaging sustainability, as brands compete to win the hearts and minds of tech-savvy consumers.
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Guide ToThe Grocer Guide To Petcare
Growing pet ownership in the last two years has boosted sales in the petcare category, but inflation-driven cost of living challenges over the year ahead mean owners may need to balance their budgets carefully, despite a desire to prioritise their pets’ health and welfare.
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NewsRichmond launches into snacking with Minis sausage range
The seasoning of Richmond Minis replicates the recipe of the brand’s original pork sausages
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Comment & OpinionNything Goes as Nairn’s serves up smart suggestions
Nairn’s is looking to put any perception people might have of oat biscuits being boring to bed
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NewsDeliveroo launches own-label range of novelty cereals
The limited-edition range is available in three “takeaway-flavoured” SKUs: Sushi Roll, Margherita Pizza and Chicken Katsu Curry.
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NewsLatvian Stolichnaya Vodka rebrands as ‘Stoli’ to distance itself from Russia
The brand said ‘the name no longer represents our organisation’
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NewsCBD brand Puresport relaunches as ‘all-encompassing’ wellness brand
Puresport said it was ‘looking to cement its position in the health and wellness sector and empower UK consumers to take their health and wellbeing into their own hands’