All Marketing articles – Page 70
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NewsAHDB unveils ‘focused’ list of priorities for next five years
The levy board had refocused its activities with more targeted activities around areas such as marketing, market intelligence and exports
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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NewsJohn Lewis pulls heartstrings in Christmas ad 2022
John Lewis go back to basics with a simple storyline to promote care charities
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Comment & OpinionIn the rush to embrace digital, marketeers can’t forget the power of physical stores
Grocery shopping in the UK is still rooted in physical shopping environments, says Matt Lee, MD at Capture
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NewsTesco Christmas advert 2022 takes jab at UK political instability
Tesco goes political with punny ’Christmas Party’ 2022 advert
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NewsKevin the Carrot returns for Aldi Christmas 2022 ad
Aldi has brought back Kevin the Carrot for a 50-second teaser of its World Cup and Home Alone-themed Christmas advert
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NewsWill Ferrell reprises Elf role for Asda Christmas ad 2022
From stalwarts of daytime telly to Spiderman to the Vicar of Dibley, the Hollywood names in Christmas ads keep getting bigger
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Comment & OpinionOcean Spray gets Christmas guests wobbling
Christmas time is here again (!) and Ocean Spray is here to remind us of the crucial details that make our festive meal special
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NewsFarmer Christmas returns to TV in Morrisons Christmas 2022 ad
The campaign will also feature Morrisons staff as ‘real life elves’ who help make the fresh food that Morrisons sells
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Promotional FeaturesHow global fmcg businesses can balance heritage and growth
As businesses grow organically and through acquisition, how can they best keep the core of what made the company most appealing to customers in sight?
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Analysis & FeaturesWatch: All the retailers’ Christmas adverts 2022
Marks and Spencer was the first retailer to unveil its ad this year, followed by Lidl and Sainsbury’s a few days later
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NewsAlison Hammond and Stephen Fry star in Sainsbury’s Christmas advert for 2022
The teaser focuses on the ‘divisive’ Christmas pudding
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Comment & OpinionMars removing Bounty from Celebrations is a classic PR distraction tactic
Getting shoppers talking about Bounty is more comfortable for the supplier than chat about shrinkflation, shortages or reformulations
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Guide ToThe Grocer Guide To Soft Drinks
The sheer diversity of the soft drinks category indicates that growth is likely to continue, even amidst a cost-of-living crisis. Although health & wellbeing are now important drivers in the market, taste remains king – and suppliers need to deliver on a multitude of occasions and formats.
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NewsFrench and Saunders star in Marks & Spencer’s 2022 Christmas advert
Dawn French returns as the Christmas fairy, joined by her longtime comedy partner Jennifer Saunders as ‘Duckie’
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ProfilesMy food & drink job: Marie Schofield, product and marketing manager, Kingsland Drinks Group
Marie is a product expert in ‘bottled at source’ wine, helping it through its journey to bar shelves
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WebinarsWATCH: Which digital channels are worth the investment for fmcg?
Catch up on our omnichannel webinar where we spoke to a panel of experts on how brands can craft and optimise their digital strategy.
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NewsProper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Comment & OpinionMum makes bathtime bold with Imperial Leather
Think of Imperial Leather and the most exciting thing that springs to mind is that little sticker it puts on the soap
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Comment & OpinionOcado’s Nigella partnership: misstep or genius move?
As the cost of living crisis bites, is it wise to appoint a multimillionaire daughter of a Tory Lord, who is known for her decadent recipes?