All Marketing articles – Page 70
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News
Hard seltzer brands hit by ASA rulings over ‘non-permitted’ nutrition claims
The ASA has been proactively targeting hard seltzer brands
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News
Fabulosa hits back at social media claims its products are unsafe
One Instagram user alleged a Fabulosa product had caught fire in her sink, resulting in burns to her face
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Analysis and Features
How to make sustainable packaging pop: creative challenge
Sustainable products often communicate their eco-credentials with dull designs that get straight to the point. We asked design agencies to spice up their packaging
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News
Mowi posts strong performance since Sainsbury’s launch, new data suggests
The global seafood company’s consumer brand launched a trio of Scottish-farmed salmon products into Sainsbury’s back in March
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News
Allied Bakeries’ Burgen brand given major makeover after sales plunge
The makeover includes a new logo, renames Burgen as ‘Bürgen’ and includes the strapline ‘powered by plants’ on-pack
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Comment and Opinion
Sipsmith’s Mr Swan serves up confusion at Wimbledon
“Wimbledon is now the official tennis of Sipsmith Gin,” Mr Swan solemnly announces
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Comment and Opinion
How we built ‘mental availability’ into our new outdoor ad campaign
Rubies in the Rubble has been building physical availability. Now we can start building mental availability too
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News
Veetee Rice kicks off ‘life hack’ push with comedian Katherine Ryan
‘Up Your Fluff Game’ is designed to promote Veetee’s four-strong range of microwavable rice trays
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News
Ocado to offer sponsored prime positioning to all suppliers
The online grocer will invite all suppliers to boost their positioning over the next 12-18 months
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News
Nestlé launches Middle Eastern-inspired food brand Mezeast
The 11-strong product range was inspired by Middle Eastern cuisine’s aromatic dishes and sharing food culture, said Nestlé
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News
Bulk unveils summer protein powder range in limited-edition flavours
The launch would appeal to the brand’s core consumers, aged 18 to 35, said Bulk
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News
Freaks of Nature renamed as Over The Spoon to broaden appeal
The plant-based dessert brand’s revamp comes after five years on the market
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Comment and Opinion
Morrisons’ lad packs a lot in to magical mealtime journey
Morrisons’ new ad has more than a little in common with Ocado’s recent effort
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News
Takeaways escape £200m blow from junk food advertising ban
Extending the ban to smaller companies could have a disastrous impact on SMEs in the wake of the pandemic, said ministers
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News
Hula Hoops rolls out Big Hoops sharing bags with new flavours
The flavours and new sharing format were a ‘natural step to building growth’ for the brand, said Hula Hoops
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News
Kind kicks off ‘Live Kind’ multi-platform campaign
The Mars-owned brand said it aimed to reach 21 million households over the summer
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News
The Black Farmer unveils campaign and NPD to celebrate Windrush Generation
Wilfred Emmanuel-Jones has called for greater diversity in the food sector ahead of Windrush Day on Tuesday (22 June)
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Comment and Opinion
Coke has footballing fun with subliminal ‘side hustle’ ads
Coke has made a blink-and-you’ll-miss-it address to the Three Lions in its trio of Euros-focused ads
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News
Morrisons uses England v Scotland game to launch new ad campaign
The first ad will air tonight in the ad break before the England versus Scotland football match
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Comment and Opinion
How Ronaldo and Pogba brought the game of product placement into disrepute
The players attracted attention for moving bottles of Coca-Cola and Heineken out of shot in press conferences