All Marketing articles – Page 71
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NewsOcado partners with Nigella Lawson on curated aisle and budget recipe range
Ingredients are chiefly “day-to-day essentials”, the resulting meals “all high on flavour and low on effort”
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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ProfilesMy food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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Comment & OpinionCravendale’s crooners are off-key but on target
Cravendale has an enviable history of fantastical creative adverts
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NewsWest Sussex pie maker wins first episode of Aldi’s Next Big Thing
Mud Foods has won a listing as a Specialbuy with the discounter after impressing Aldi UK buying MD Julie Ashfield
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NewsMcCoy’s axes Muchos – but looks poised to launch new Epic Eats brand
A spokeswoman for owner KP Snacks confirmed Muchos had been withdrawn to make way for additional flavours and formats
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Guide ToThe Grocer Guide To Frozen
While areas of the frozen category have seen some decline since the sales surge during Covid lockdowns, the cost-of-living crisis is once again driving consumers back indoors, re-invigorating the opportunity for frozen suppliers to again make their mark.
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionTilda’s new campaign sounds about right
Rice brand Tilda has put sound front and centre of its new ad – though it’s gone a bit beyond the usual ‘cooking noises’
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Analysis & FeaturesOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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Comment & OpinionFive tips for media investment in q-commerce
Q-commerce is a rapidly changing and relatively infant market, which poses both benefits and challenges to media investment, says Matt Lee, MD at Capture
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Comment & OpinionWhy brands with meaning are even more crucial in the cost of living crisis
The simple but challenging problem for brands is how to give consumers ‘more’, says Andrew Eyles, CEO & founder of Bluemarlin
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NewsArla launches new farm assurance scheme for branded milk
Arla CARE is rolling out this month on branded Arla milks such as Cravendale, and is being supported by a £3m marketing push
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NewsArgos rapped by ASA over ‘misleading’ Xbox online ad
Two complainants challenged statements such as “last purchased one minute ago” and “selling fast! purchased 24 times since your last visit”
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NewsChannel 4 series ‘Aldi’s Next Big Thing’ will see British suppliers compete for Specialbuy listing
Anita Rani and Chris Bavin have been confirmed as hosts of the six-part series, airing from 20 October
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NewsNestlé relaunches split pea milk alternative Wunda
The new design emphasises the yellow split pea and Wunda’s taste and nutritional values in a crowded category
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Comment & OpinionVeggie vamp makes polite plea on behalf of Heinz
It’s Halloween month, and Heinz is promoting its ‘Tomato Blood’
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
As the cost of living crisis takes hold in the UK, suppliers are turning to value offers as a way to retain smokers’ interest. Meanwhile, vaping and next-gen products continue to capture increasing sales.
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Analysis & FeaturesWhich brands have done the work to be HFSS compliant, and how?
HFSS legislation has led to reformulation across a number of categories. How have they done it? And what’s the impact on consumer demand?
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Comment & OpinionWho is Tesco’s Aldi Price Match campaign benefiting most: Tesco… or Aldi?
Tesco’s repeated value benchmarking of Aldi in a cost of living crisis will be a ‘marketing case study in years to come’