All Marketing articles – Page 71
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Comment & OpinionMaking the most of low & no drinks’ increased relevance this Christmas party season
It’s estimated that around 40% of UK adults are currently trying to moderate their alcohol, and a fifth of young adults don’t drink alcohol at all
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NewsAmazon Fresh gears up for festive fight
The e-commerce giant’s UK grocery arm has introduced price cuts and an improved delivery slot booking experience
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Comment & OpinionAilana Kamelmacher, Intune co-founder, doyenne of foodie PR and storyteller supreme
Ailana Kamelmacher has left an indelible mark on food and drink brands and also touched countless lives with her championing and mentoring of young people
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NewsSprouts on pizza for Deliveroo Christmas ad 2023
The festive campaign suggests going crazy with the gravy and that Christmas Eve equals Cantonese in new ad
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NewsTesco launches first marketing campaign for rapid Whoosh service
The campaign involves three TV adverts where “young urbanites” remain “blissfully immersed in their happy places” thanks to the speedy arrival of their Whoosh delivery
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Comment & OpinionFour ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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NewsDrty overhauls RTD branding to downplay hard seltzer association
Drty is ditching the hard seltzer tag
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Comment & OpinionPhysical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners
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NewsBrands and retailers collaborate on ISBA retail media standards framework
Goldman Sachs forecasts UK grocery retail media market value to hit £2bn by 2024
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Comment & OpinionUnderstanding shopper mindsets this Christmas
Shoppers are going into Christmas 2023 with two distinct mindsets, says Michelle Whelan, co-CEO at VMLY&R and CEO at VMLY&R Commerce
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NewsPensioners rediscover their youth in Amazon Christmas ad 2023
The advert will premiere tonight (6 November) during the first ad break of Coronation Street on ITV
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Promotional FeaturesHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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NewsKevin the Carrot returns for Wonka-themed Aldi Christmas ad
Just like Santa and Mariah Carey, Kevin the Carrot returns to our screens
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Category ReportHow to avoid the ASA’s ire
As George the bear knows, navigating advertising rules is fraught with danger for booze suppliers. So, how can they get it right?
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Comment & OpinionPeroni braves the snow for first winter campaign
The ad takes place in Turin, purportedly during a period of record snowfall
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Analysis & FeaturesHein Schumacher still has a big role for ‘purpose’ in his Unilever action plan
CEO Hein Schumacher says he wants to do sustainability ‘differently’, but there is more to the plan than a retreat from ‘woke nonsense’
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NewsPower ballad singing oven gloves in Morrisons Christmas ad 2023
No Farmer Christmas in the Morrisons Christmas advert this year, instead featuring power ballad singing oven gloves
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NewsRick Astley brings the cheese in Sainsbury’s Christmas ad 2023
What does Santa eat for his Christmas dinner? Sainsbury’s seems to think a vegan beef Wellington
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NewsGosnells rebrands sparkling meads in bid to steal share from cider
Gosnells’ lower strength, fizzy meads are designed to be drunk like beer or cider
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NewsLidl puts toy donations at centre of 2023 Christmas ad
Lidl is hoping to capture the hearts of shoppers featuring an animated raccoon to highlight its childrens’ toy donation campaign