All Marketing articles – Page 71
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NewsPlenish undergoes ‘premium’ rebrand in bid to drive category growth
The new branding leant into a ‘rich, indulgent, lifestyle-focused aesthetic’, said Plenish
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NewsPrimula expands range with four new flavours including vegan cheese alternative
The new products from the spreadable cheese brand are Perfectly Plant, Light Cheese ‘n’ Onion, Hot Cheese ‘n’ Sriracha and Squeezy Burger Cheese
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NewsCrediton Dairy launches new American diner-inspired milkshake range
The new range is designed to be reminiscent of traditional American diner shakes and will be available in three flavours
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NewsThe Collective renames Russian fudge yoghurt to support Ukraine
It states that the recipe is not connected to Russia but is in fact a Kiwi name for a Scottish recipe
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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NewsSainsbury’s takes over from Aldi as Channel 4’s Bake Off sponsor
Last year’s Bake Off finale was the channel’s most watched show in two decades
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Comment & OpinionAldi sounds like Waitrose with sourcing spot
Aldi has somehow made a virtue of its copycatting technique
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Guide ToThe Grocer Guide To Cheese
As the UK market returns to relative normality, cheese suppliers are stepping up efforts to meet varying consumer demands on myriad occasions, from snacking to meat alternatives to indulgence. Yet there are some challenges on the horizon.
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Comment & OpinionHow the US is leading the way in self-service marketing
Self-service RMPs are relatively new to the UK market but are already bearing fruit in the US, says Matt Lee, MD at Capture
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Comment & OpinionWhat changes to advertising codes mean for no & low-alcohol drinks
CAP and BCAP acknowledged the wording of certain rules threw up barriers for the promotion of low-alcohol drinks, says Brinsley Dresden, partner and head of advertising law at Lewis Silkin
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NewsCosmic Crisp apples now available in UK supermarkets
1,200 tons of Cosmic Crisp apples will be available in Italy, Spain, Germany, Scandinavia and the United Kingdom this season
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WhitepapersThe Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
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Comment & OpinionJameson’s sparky plan Bea proves a bit confusing
Funny, down-to-earth, Irish… comedian Aisling Bea is a great hire for whiskey brand Jameson
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NewsDanone’s Aptamil rebrands premium formula milk range as Aptamil Advanced
Aptamil Advanced will offer the same formulation but with a new brand identity, designed to help customers more easily navigate the range
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NewsAldi and Ocado jingles named most memorable of UK supermarkets
The new entrants to the latest annual SoundOut index were both ranked higher than Asda – the highest-ranked supermarket last year
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NewsInnocent ‘misled’ shoppers over environmental impact of buying its drinks, ad watchdog rules
The 26 complainants included a member of activist group Plastics Rebellion
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Comment & OpinionHow grocery loyalty schemes are evolving in 2022
Retailers are building out stronger, more personalised loyalty schemes to keep loyal shoppers happy, says Eagle Eye CEO Tim Mason
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Guide ToThe Grocer Guide To Confectionery
While the on-the-go impulse market is returning, as Covid-19 restrictions ease, hybrid working and the ‘big night in’ moments are continuing to spur sharing bag sales. But now the category is facing into the looming challenge of HFSS regulation.
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NewsCouncils set to follow TfL in junk food ad crackdown
Londoners are said to have bought less HFSS food after TFL’s ad restrictions from 2019
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NewsEye-tracking study shows power of gondola ends for HFSS brands
The Shopper Intelligence study also found the gondola end advertising effect to be “definitely stronger for unplanned categories”