All Marketing articles – Page 72
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NewsSainsbury’s launches trial of Heineken branded low & no fixtures
They also feature other brands such as Lucky Saint and Gordon’s
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NewsNew ad push to bang drum for UK food and drink exporters
After criticism of recent trade deals, food businesses have been given top billing in DIT’s new ad campaign
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NewsVegetable consumption falls 7.5% in response to cost of living crisis
Vegetable sales have decreased to only 6.2% of retail basket value compared to 6.7% last year, according to new data from Veg Power
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Guide ToThe Grocer Guide To Alcohol
With at-home cocktails still popular, spirits suppliers are extending their flavour ranges, while world beers and fruity ciders are also taking centre stage, and the low & no sector just keeps on growing.
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NewsCathedral City expands lighter cheese range
The new release from the Saputo brand has 30% less fat than the brand’s standard Extra Mature Cheddar
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Analysis & FeaturesSeven key questions on the HFSS rules
As the first element of the rules officially comes into force, what is set in stone, and what remains up for debate?
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Comment & OpinionQuorn’s puppets reference M&S to play up quality
It says a lot for M&S’s ‘This is not just’ campaign that it’s still a quotable reference point
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Comment & OpinionBonfire of red tape won’t help if government makes it this difficult to plan
Erratic and chaotic government behaviour makes it monumentally difficult for businesses to plan
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NewsMorrisons rebrands full organic range in StormBrands team-up
The new branding is around the campaign “Let’s Eat Better Together” chosen in an attempt to move Morrisons organic to a more future-focussed perspective
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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Comment & OpinionStave off ‘greenwashing’ claims by getting brand messaging right
Brands must be true to their values, says Kurt Stuhllemmer of Hall & Partners
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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ProfilesMy food & drink job: Lauren Williams, head of brand partnerships, Gemsatwork
Lauren helps brands find their audience though workplace sampling campaigns
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Comment & OpinionLidl goes ‘Big on British’ with meaty campaign
Lidl’s ‘Big on British’ campaign is simple but effective, repeatedly underlining the Britishness of products
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NewsHealth messaging most effective at converting consumers to yoghurt category, research finds
Activia and Actimel had the strongest uplift from TV, indicating a generally good responsiveness to health-based messaging
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Comment & OpinionThere’s nothing stopping great-value dairy from continuing to delight consumers
Dairy is not only incredibly healthy, it is still amazing value given its credentials and relative to other alternatives
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NewsMeantime rebrands to play up Greenwich heritage
The new designs are inspired by ‘iconic local landmarks’, including the Greenwich Time Ball, the Prime Meridian Line and The Royal Observatory
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NewsMorrisons launches new advertising service for suppliers
Morrisons Media Group will act as a full-service internal advertising agency team
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Analysis & FeaturesPosh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for
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NewsScottish alcohol brands rapped by ASA over ‘irresponsible’ claims
The watchdog had specifically targeted ‘problem alcohol ads in Scottish media’ in light of Scottish Government concerns and wider health debates