All Marketing articles – Page 73
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Comment & OpinionWhy data insights will be crucial to navigating HFSS and DRS
Modern-day analytical tools give brands and store owners an opportunity to stay on top of all future changes, says Tom Marshall, UK MD, Unicepta
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NewsPlant-based protein brand Heura launches burger via online game Minecraft
The games are being hosted by international gamer and influencer Elisa Waves through her Twitch channel
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Comment & OpinionLimiting HFSS advertising to children is a no-brainer. Industry is dragging its feet
The healthy development of our children depends on industry taking action, says Gary Pope, CEO at Kids Industries
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NewsWaitrose launches major brand refresh pushing quality and sourcing credentials
Last week Waitrose reported in the six months to July, customer numbers increased by 6%, but its like-for-like sales fell by 5% to £3.6bn
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Category ReportWill confectionery stay visible post-HFSS?
No grocery category is more exposed to the new HFSS regulations than confectionery. So, can it successfully adapt come October?
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Analysis & FeaturesWhat does the future hold for gum and mints after HFSS rules come in?
Two confectionery categories looking fairly safe from HFSS regulations are gum and mints
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Comment & OpinionHow brands can find success in the world of digital strategies
From technology providers to data analytics and commerce media agencies, brands aren’t alone in the digital journey, says Matt Lee, MD at Capture
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Comment & OpinionClipper focuses on quality in animated TV debut
‘You’re making tea? Better make it a good one then’
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NewsCathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated
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NewsRibena rebrands sparkling drinks range and adds zero-sugar flavour
The brand’s new “refreshing” variant is touted as featuring the brand’s “iconic blackcurrant flavour, without the addition of sugar”
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NewsOrnua Foods reports strong financial results but warns of challenges ahead
Volume sales were still up 16% on pre-Covid levels, due to higher in-home eating and a continued desire for staple ingredients such as cheese and butter
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NewsNorwegian Seafood Council appoints Victoria Braathen as new UK director
Braathen started her position on 1 September, replacing Hans Frode Kielland Asmyhr who was in the role for five years
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Comment & OpinionHow will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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Comment & OpinionCadbury cleverly Fingers frustrations of deafness
Maltesers may have got there first, but now Cadbury has come up with a clever advert that uses sign language
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NewsRoyal Warrants voided on 100 food and drink brands as Queen dies
Around 100 food and drink businesses could be impacted, as well as others in categories such as cleaning products and health & beauty
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NewsSupermarket CMOs plan dedicated retail media group launches: survey
21% of the chief marketing officers at UK grocery businesses questioned wanted to follow in the footsteps of Boots and Tesco in launching media divisions
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NewsClipper kicks off battle to revitalise tea sales with £800k ad push
It has invested £800k in its ‘Make it Better’ campaign, which aimed to bring to life ‘everything our brand stands for in a joyfully vibrant way’, it said
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NewsChicago Town launches raft of ‘trend-led’ pizza NPD
The new launches were set to keep Chicago Town ‘front of mind for consumers’ as they looked to ‘tighten their belts’, said the brand
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NewsMoma launches £1m ad campaign to promote its Barista oat drink
The campaign will highlight how Moma Barista oat drink is perfect for both expert and home coffee making
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NewsPetits Filous launches Vitamin Rich yoghurt drinks duo
The range includes two flavours: Strawberry & Beetroot and Apricot, Peach & Carrot