All Marketing articles – Page 73
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News
Co-op renews music festivals sponsorship deal with Live Nation UK
Co-op will run a pop-up supermarket at each event, selling a wide range of everyday essentials and festival staples
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Comment and Opinion
Ocado ad is visually inventive and aurally annoying
An Ocado advert is a rare thing – and who’d have thought a year ago that it would require one?
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News
Chef Tom Kerridge to front new Hovis ad campaign
Premiering on 17 May on ITV, the advert will champion the brand’s new Bakers Since 1886 range
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News
Colman’s switches Meal Makers sachets to recyclable paper packs
The brand claims its new fully recyclable paper packaging will prevent 240 tonnes of landfill waste
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Comment and Opinion
Junk food ad war is lost – now food and drink suppliers need clarity on the details
It’s easy to see why companies are confused and even more so why they are scared
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News
Morrisons launches scheme to fast track ‘game-changing’ British suppliers on to shelves
The Growing British Brands programme comes after Morrisons CEO David Potts launched a “call to arms” in January for British food entrepreneurs
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News
Lynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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News
Peperami rebrands in bid to lure younger shoppers
The brand has redesigned its packaging to appeal to a ‘wider and younger demographic’
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News
Portman Group rules against ‘Quickie’ wine brand over ‘demeaning’ artwork
A complaint against Quickie wine was made to the watchdog by a member of the public who argued it was sexist
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Comment and Opinion
Taylors of Harrogate’s bride keeps things simple
Taylors has resumed on funny form with a new spot for its ground range
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Analysis and Features
Culture war: should British brands fly the union flag on packaging?
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
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News
Berry Gardens snaps up Jessica Ennis-Hill for ‘category first’ push
The six-figure More Than Taste campaign will showcase the nutritional benefits of berries
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Comment and Opinion
How HFSS brands can stand out despite advertising restrictions
The handbook for how to navigate advertising restrictions has already been written, says Hannah Walley, head of media, insights UK, Kantar
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News
Müller kicks off Müllerlight’s ‘biggest ever’ TV push
The advertising will feature athletes Katarina Johnson-Thompson, Laura Muir and Hannah Cockroft
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Comment and Opinion
Optimistic Heineken promises ‘we’ll meet again’
Heineken proved smart and opportunistic with last week’s ‘Don’t drink and start a league’ social media spots
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News
M&S sponsors new ITV celebrity contest ‘Cooking with the Stars’
The retailer jointly developed the show to boost its scratch cooking credentials
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Analysis and Features
No rest for the WKD: SHS Drinks on 25 years of alcopops
WKD is 25 years young. It’s stayed relevant by moving with the times, and joining forces with Love Island, says SHS Drinks MD Marcus Freer
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Webinar
Watch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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News
Yakult pushes benefits of gardening in new marketing push
The fermented dairy drink’s Grow with Yakult campaign will give participants seeds for five Japanese vegetables