All Marketing articles – Page 74
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Analysis & Features10 unforgettable ice cream adverts throughout the ages
From the chilled to the downright chilling, we look back at 10 unforgettable ice cream ads to mark The Dairymen
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Comment & OpinionQuiet charm for Dairylea – this time with right-side-up kids
The ad subtly covers nostalgia, curiosity and activity
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NewsPersil rapped by ASA for ‘misleading’ sustainability claims
The watchdog challenged whether the claim that Persil washing liquid was ‘kinder to our planet’ was misleading and could be substantiated
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NewsSainsbury’s ramps up value investment across Price Lock and Aldi Price Match
The supermarket said it was launching its “biggest ever September value offer” to help ease the pressure of the cost of living crisis
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Comment & OpinionHow to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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NewsSainsbury’s Nectar360 launches new digital trading platform
Nectar360’s clients have access to personalised shopper insight data gathered via Sainsbury’s loyalty scheme
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Comment & OpinionSupermarkets are making a mockery of sourdough bread
The government has a perfect opportunity to tighten the definition of sourdough, says Joanna Blythman, food journalist and author of Swallow This
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NewsThe Collective launches new packaging in major brand refresh
The updated packaging will be implemented across the Gourmet, Dairy-free Gourmet and Natural ranges
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Comment & OpinionSkinny Lager keeps it simple with awareness-raiser
‘Skinny’ is a loaded word in this world of body positivity and social media backlashes
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Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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NewsQuorn pays animator who accused it of ripping off viral ‘Badger’ song
The meat-free brand launched its UniQuorn vegan unicorn-shaped nuggets on Tuesday with a social media campaign across Twitter and Facebook
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Guide ToThe Grocer Guide To Christmas
Despite the UK’s cost-of-living crisis and HFSS helping to spoil the in-store parade, consumers always find ways to indulge and celebrate at Christmas, even on a restricted budget.
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Comment & OpinionFive tips for food and drink brands adapting to HFSS rules
HFSS restrictions are an opportunity to forge better relationships with your brand, says CCW managing director James McVitie
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Comment & OpinionPerkier’s oddballs do good so we don’t have to
For consumers concerned with doing good, the healthy snack bar brand has a solid concept
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NewsBear adds non-HFSS oats and fruit snack bar duo
‘Our consumer research has been very positive, with four out of five people saying they would buy the product,’ said Bear
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Comment & OpinionHow retail media can help with the marketers’ holy grail: personalisation
Most marketers believe they don’t have enough data or insights to personalise effectively, says Matt Lee of Capture
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Comment & OpinionDeliveroo’s media platform is a game-changer. Here’s why
Deliveroo’s ad proposition will offer data-rich insights, says Yara El Saadani of Wavemaker UK
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NewsFrozen food sector comes together for food waste awareness campaign
The BFFF is targeting younger generations with the nationwide PR campaign, which starts on 5 September
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.