All Marketing articles – Page 74
-
Comment and Opinion
New York Bakery Co gives us a convincing evangelist in George
Welcome to bustling New York City. In a diner, we’re face-to-face with George
-
News
Co-op extends product placement deal on Coronation Street with ITV
Co-op has agreed a three-year extension to the partnership with ITV
-
News
Tesco brand director McEttrick to leave after ‘completing turnaround’
Michelle McEttrick was hired by former CEO Dave Lewis to revamp the Tesco brand
-
News
AB InBev and Lavazza tap GreenJinn’s new promotions tool Treasure
A beta version of Treasure has already been used by AB InBev’s canned wine brand Babe
-
Analysis and Features
How sports sponsorship is upping its game for a post-Covid world
The pandemic has kept sports fans away from stadia – but fresh marketing opportunities have emerged as more people watch from home and embrace innovative technology. So how is the world of sports sponsorship likely to change for fmcg brands?
-
Comment and Opinion
Graze’s squirrel CEO delivers lower-sugar snacking enthusiasm
Animal mascots can be annoyingly quirky. But it’s not often we see them positioned as the CEO of their company
-
News
Heinz collaborates with The Who on limited-edition beans
There are 1,967 limited-edition cans available to buy from Heinz to Home
-
Comment and Opinion
Why the ‘purchase funnel’ of marketing is no longer linear
Not long ago, it was all about mass media versus shopper media. Now the lines between two are blurring, says Matt Lee, MD at Capture
-
Comment and Opinion
‘Give Tesco a miss’: Tesco shows its class as full-year results approach
Tesco’s ‘miss’ ad campaign a hit as it takes a broader view of trade ahead of its results this week
-
News
Morrisons gives away millions of sunflower seeds as ‘sign of hope’ after lockdown
The seeds will be offered to customers by checkout staff and within online shopping orders
-
News
Birds Eye announces Team GB tie-in for meat-free Green Cuisine range
The plant-based brand will sport a new union flag look and carry Team GB’s logo
-
Comment and Opinion
Budweiser’s dog delivers renewable energy message
A dalmatian’s ears and chops flutter in the breeze, backed by the simple, sublime sound of Bob Dylan’s Blowin’ in the Wind
-
News
M&S relaunching ‘Fresh Market Update’ TV ad campaign
The latest campaign will see M&S introducing 30 million bees to 28 partner farms this summer
-
News
Whitby Seafoods announces first TV ad amid scampi sales boom
The Yorkshire brand said it hoped the advert would harness the power of British seaside nostalgia
-
Analysis and Features
Weetabix Beanz and Pringles lip balm: how fmcg celebrated April Fools’ Day 2021
Here’s our pick of the best pranks from brands and retailers this April Fools’ Day
-
Guide To
The Grocer Guide To Free From & Plant Based
The surge in shopper appetite and eagerness to experiment has not been lost in the free from, plant based and vegan categories. Locked down Brits are hungry for innovation and manufacturers have responded with a raft of ambient, chilled and frozen NPD.
-
Comment and Opinion
Aldi’s ad gives Easter a Latin twist
It’s unusual to see Easter given a Latin twist, but Aldi has done just that
-
News
Sipsmith links with Wimbledon for ‘Strawberry Smash’ gin
Touted as a “a must-try for gin lovers looking to perfect their serve this summer”, Sipsmith is recommending it be served as part of an “elevated” gin & tonic
-
Comment and Opinion
Furious Jürgen Klopp is a star turn for Snickers
Snickers has managed to establish the catchy and clever ‘You’re Not You When You’re Hungry’ line with impressively few celebrity collaborations
-
Comment and Opinion
Supermarkets can’t use the pandemic as an excuse for poor digital experiences
Supermarket websites are creating friction that is completely avoidable, says Carl Uminski, COO at digital product agency Somo