All Marketing articles – Page 75
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News
Buying group Sugro to launch NPD sample box scheme
The boxes will be prepared, packed and despatched to members up to eight times a year
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Guide To
The Grocer Guide To Packaging
The packaging industry has faced trying times due to both the Covid-19 pandemic and Brexit.
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Comment and Opinion
Mini Cheddars takes viewers on a fun trip to Cheddar Town
We’re getting used to the Covid-enforced resurgence of the animated ad – but this effort is one of the more sophisticated attempts we’ve seen for a while
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News
Iceland slated for voucher push after pocketing rates relief
A major rival has slammed Iceland for giving away ’20%’ discounts while arguing it cannot afford to repay business rates relief
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News
Florette aims to jazz up salad aisles with ‘vibrant’ salad mix and £1m marketing push
The NPD and marketing campaign are both set to launch in April ahead of salad’s key summertime sales period
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News
Ocado own brand packaging overhaul will avoid 27 tonnes of plastic a year
The revamp sees the removal of nine million non-essential packaging components
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News
Yoplait agrees deal to sponsor Team GB for next three years
The partnership between Yoplait owner General Mills and the British Olympic Association starts with this year’s postponed Tokyo Games
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News
Tyrrells to return to TV screens with flavour-focused ad campaign
The TV ad will run from 15 March to 18 April
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Comment and Opinion
Optimistic Popchips focuses on fun in UK TV debut
Popchips’ UK TV debut shows off the brand’s optimism. For a start it’s set in a world where people work, together, in an office
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News
Iceland pushing online growth with web-only ‘flash sales’
The ’online flash sales’ are being pushed on social media with links to a recently created dedicated page on Iceland’s website
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Guide To
The Grocer Guide To Petcare
Despite the challenges of 2020, premiumisation continues to drive growth – this has to be good news for the Petcare category.
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News
Fortnum & Mason names Rupert Thomas chief commercial officer
Thomas will replace commercial director Lucy Williams, who has been with the luxury retailer for four years
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News
M&S forms in-house marketing communications team
The shake-up means the retailer’s retainer contract with Grey London will come to an end in April
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Comment and Opinion
Dina Asher-Smith has a ball with Müller
This more grown-up ad sees the sprinter frolicking around with a load of balls
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News
Aldi ‘could contest some Sainsbury’s price matches’ on quality, says analysis
IPLC examined 65 products from Sainsbury’s ‘Aldi Price Match’ campaign, and found 15 fell short compared with the discounter’s on key ingredients
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News
Müller teams up with sprint star Asher-Smith for new yoghurt line
Müller Corner Creations by Dina Asher-Smith will go on sale in a six-pack format in Asda and Morrisons from March
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News
Budweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve
It will roll out to independents and specialists in 330ml bottles
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The Big Interview
Sebastian Munden interview: the Unilever ‘mini CEO’
Sebastian Munden talks vegan Baconnaise, smelly teens and green ads – and how all this work is connected by purpose
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Comment and Opinion
McCoy’s beast brings out the flavour in Fire Pit crisps
A woman sits at her desk in what could conceivably be a home office, sighing with boredom
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