All Marketing articles – Page 76
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News
Sainsbury’s to drop 'Live Well for Less' slogan
The supermarket will swap out its decade-old ‘Live Well for Less’ strapline in the coming months
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News
Shopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
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News
Popchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
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News
Coca-Cola revamps recipe and pack design for ‘evolved’ Zero Sugar SKU
It’s the latest in a number of moves by Coca-Cola to reduce sugar
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Analysis and Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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Comment and Opinion
Colonel Lineker helps answer Walkers’ KFC question
“KFC flavoured crisps: it’s a no-brainer.” Walkers’ latest ad begins with a bold statement, which it then wittily interrogates
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Analysis and Features
Five western food brands selling products via livestream
Selling food and drink via livestreams is big business in China, with brands shifting thousands of products in a matter of seconds, and making a lot of money doing it
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Analysis and Features
Livestreaming: will UK fmcg get in on the Asian foodie shopping craze?
Selling products via livestreams has taken off in China, with major influencers acting as presenters. Could this shopping craze take hold closer to home?
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Guide To
The Grocer Guide To Hot Drinks & Cold Brew
The events of 2020, particularly the Covid-19 pandemic, has resulted in brands adapting to this new climate of uncertainty in the hot drinks and cold brew sector.
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News
Sainsbury’s raised some of its prices to ‘match’ Aldi
Analysis by The Grocer has revealed eight products in Sainsbury’s ’Aldi Price Match’ campaign that got more expensive
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Comment and Opinion
Fmcg marketers should prepare for a world without third-party cookies
The removal of third-party cookies should bring back an emphasis on diversity in the marketing approach, says Matt Lee, MD at Capture
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News
Gok Wan to star in first Itsu TV advert as sales prosper
Itsu’s first TV advert follows ‘record’ growth in supermarkets last year
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News
Lidl becomes sponsor of Channel 4’s Sunday Brunch
The discounter plans to use its social media channels to showcase how Lidl’s ingredients can be used to make recipes from the Sunday morning show
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News
Ocado delivering worst ‘digital experience’ of major supermarkets, survey finds
Among Ocado shoppers, less than a third (31%) rated their digital experience as good and only 14% deemed it exceptional
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News
Weetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
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Comment and Opinion
Galaxy’s dancing fabrics showcase brand’s new look
We’ve become accustomed to extravagant Galaxy ads positioning it as a luxurious, relaxing treat
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News
Sainsbury’s Aldi Price Match is ‘really taking on Tesco’
The campaign has been widely interpreted as a defensive strategy
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Analysis and Features
Marketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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News
Personal shopper app Beelivery planning TV advertising campaign
Beelivery has appointed Lindsay Ball to steer the push as marketing director
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News
Big fall in HFSS advertising breaches ahead of proposed ban
The ASA discovered 27 ads for HFSS products on age-restricted websites in Q4