All Marketing articles – Page 76
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NewsDiet Coke unveils limited-edition Kate Moss packs
Multipack cans will feature denim, leopard, lace and camouflage designs, which reflect the supermodel’s ‘favourite fashion moments over the past four decades’
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NewsSainsbury’s brings back Great Fruit & Veg Challenge
Customers who pick up the fruit & veg featured in the initiative can earn up to an additional 750 bonus Nectar points
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NewsBirds Eye’s relaunches Green Cuisine brand with ‘Welcome to the Plant Age’ campaign
The campaign uses animated characters to challenge consumers’ beliefs about plant-based diets
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NewsPilgrims Choice launches £2m campaign focused on taste
The campaign will feature five creative executions for its cheddar to demonstrate its taste, aimed at ‘foodie’ consumers
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NewsNoble Foods-owned Purely Organic brand certified as carbon neutral
Purely Organic has worked with the Carbon Trust to further strengthen its sustainability credentials
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Promotional FeaturesIn the post-HFSS store, smarter understanding of the shelf will be critical to success
When new restrictions on the display of foods as part of the HFSS regulations come into effect in October, the grocery sector will change shelf layouts. Find out how a new planogram tool can help you tackle the challenges and turn them into opportunities.
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Category ReportCould baby formula be the new tobacco? Infant & childcare category report 2022
A scathing WHO report has revived concerns about the marketing of formula milk. Will the tactics of brands prompt tougher rules?
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Comment & OpinionPatrick Stewart shows Yorkshire Tea formula is still strong
Yorkshire Tea has enlisted many a Yorkie celeb to feature in its ads. But is the joke beginning to wear thin?
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NewsFlorette appoints horticulture expert to showcase brand credentials
The collaboration will see Michael Perry, also known as Mr Plant Geek, produce exclusive content for the brand alongside sponsorship of The Plant Based Podcast
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Guide ToThe Grocer Guide To Household, Hygiene & Personal Care
Following explosive sales during the pandemic, a more normal trajectory is returning to the household, hygiene & personal care category. However, consumers have retained some of their cleanliness habits and their trust in brands is evident.
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NewsLidl rapped by ad watchdog over misleading Black Friday savings claims
The Advertising Standards Authority upheld a complaint from Aldi
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Guide ToThe Grocer Guide To Franchise & Fascia
With competition in the symbols and franchise arena as fierce as ever, leading players are choosing different strategies – from delivery to data-driven insights – to attract independent retailers to their folds.
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NewsSoda Folk reformulates root beer flavour and adds new ‘hero’ to packs
The brand has reduced the sugar content in the new formulation by 63% and has rebranded the packaging
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NewsMalibu gets major new campaign along with new mascot
The brand’s sales have risen significantly when compared to Malibu’s pre-pandemic value
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NewsMoving Mountains targets flexitarian shoppers with ‘radical’ rebrand
The new look has rolled out across the brand’s packs and marketing materials in retail and hospitality
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Comment & OpinionIndustry leaders: lean into marketing and innovation despite challenging times
Face the reality, keep perspective and seek growth opportunities to steer a path through the gloom, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionRepurposed gangsta rap is a hit for Crumpton Oaks
NWA’s Straight Outta Compton isn’t the most obvious candidate for a drinks ad remix
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NewsDash launches ‘love wonky’ out-of-home marketing push across London
It is based on the idea of “the world’s mishapen beauties”
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NewsNorwegian Seafood Council appoints Christian Chramer as new CEO
Chramer will take up the role on 1 October, but in the meantime Børge Grønbech will work as acting CEO
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Comment & OpinionIs Kate Moss really the best partner for Diet Coke in the ‘body positive’ era?
The model has previously faced backlash for saying “nothing tastes as good as skinny feels”