All Marketing articles – Page 77
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Analysis and Features
The eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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Comment and Opinion
Light touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment and Opinion
Blanket advertising bans will not deliver results on childhood obesity
The government’s own evidence estimates the proposed online HFSS ad ban would reduce a child’s calorie intake by just 2.84 calories per day, argues Stephen Woodford, CEO of the Advertising Association.
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News
IGD plays up purpose as part of rebranding
As well as adopting a new blue and red ‘IGD’ logo, the organisation has renamed its two halves Commercial Insight and Social Impact
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News
Clover unveils ‘reassuringly imperfect’ digital marketing campaign
The dairy spread brand will target parents with its new ‘Spread the Real Love’ campaign
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Comment and Opinion
Why we need to ban unhealthy food ads on social media
An end to online advertising of unhealthy food would be a world-leading protective measure for young people’s health and wellbeing, says Dr Kawther Hashem, campaign lead at Action on Sugar
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Comment and Opinion
Tilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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News
Vet’s Kitchen plays up veterinary credentials with new look and marketing push
The Swindon business claims to be the UK’s only petfood maker with its own in-house veterinary practice
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Comment and Opinion
Why fmcg brands need to embrace the new era of shopper marketing
Shopper marketing should now be centred on the shopper and all the decision-making touchpoints they encounter, says Matt Lee, MD at Capture
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News
Tony’s claims rival chocolate makers pressured Sainsbury’s over new range
The retailer will no longer stock the Tony’s Sweet Solution line-up, which mimics some of the leading confectionery brands
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Analysis and Features
Is it the right time for fmcg brands and retailers to start TikTok?
As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery
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Comment and Opinion
In-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment and Opinion
There are too many either-ors in grocery: balance marketing and engineering
Retailers need the right balance between their identity as a business and an assessment of what appeals most to individual customers, says Tim Mason, CEO of Eagle Eye
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News
Native Snacks rebrands ahead of Sainsbury’s and Holland & Barrett launch
The new listings, along with a launch into Ocado this past December, accounted for a 1,500% increase in distribution, said the brand
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Comment and Opinion
Oatly’s ‘Help Dad’ ad is nasty, sneering… and wrong about dairy
The ad exploits that crude Greta Thunberg-style positioning of all older people as planet-thrashers and all young people as planetary saviours, says Joanna Blythman, food journalist and author of Swallow This
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News
John Lewis Partnership launches 100 virtual events for customers
The events include food and drink, fashion, crafting, and home and garden classes led by JLP partners
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Comment and Opinion
Go Ahead goes easy as it pours scorn on health trends
Go Ahead’s new ads simultaneously poke fun at health trends, while attempting to promote healthier eating
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News
Ocado goes from green to ‘grape’ in major brand overhaul
The move is aimed at making Ocado easier to distinguish from supermarket rivals
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News
Quorn kicks off 2021 with major marketing push on sustainability
The move includes a new TV ad and activity encouraging shoppers to cut down on meat, plus a new pack design
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News
Radox overhauls brand and adds new lines in £6m revamp
The ‘Life’s Better With Bubbles’ campaign will span TV, radio, OOH and social