All Marketing articles – Page 78
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Comment & OpinionWagamama’s adorable monster goes on an environmental rampage
With COP26 just around the corner, brands are increasingly highlighting environmental cred in their ad campaigns
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Comment & OpinionAlpro’s ASA censure shows suppliers must communicate their eco-cred perfectly
A claim to be “better for the planet” – as opposed to “good for” – could’ve avoided the ASA’s ire
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Comment & OpinionWhy we need to rewrite the playbook on suppliers’ commercial departments
It is astonishing that commercial teams are still so traditional in their make-up, says David Sables, CEO of Sentinel Management Consultants
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NewsAlpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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NewsSurya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Comment & OpinionFmcg businesses face urgent challenges – but they can’t neglect future planning
Industry is under immense pressure, but surviving now can’t come at the cost of future strategising, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion‘Beer for women’ is patronising, but brewers could benefit from better inclusivity
Brewers should focus on making their core brands gender inclusive and move away from traditionally male-dominated ad campaigns
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Comment & OpinionUber Eats offers real world counterpoint to Snoop’s rap
How to rival the phenomenon that is Snoop Dogg’s Just Eat advert?
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NewsOcado boosts brand value ahead of rivals throughout pandemic
Ocado s the fastest growing of all British brands in terms of brand value, along with Delivero
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NewsTwinings to ‘redefine tea’ in new campaign
Its ‘Alive in Every Drop’ campaign will focus on wellbeing, showcasing its ‘Superblends’ range
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Guide ToThe Grocer Guide To Snacking
A post-lockdown consumer focus on health & wellbeing coupled with upcoming high-fat, salt and sugar (HFSS) legislation mean snack suppliers are upping their game to create products that offer functionality and permissible indulgence, as competition in the market heats up.
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NewsUltra-fast delivery service Getir to launch first TV ad
Adverts will run during The Chase, Emmerdale, and Gordon, Gino and Fred on ITV and during Jamie Oliver: Together on Channel 4 this evening
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NewsCleanCo teams up with Demeter & Co to make US debut
Its founder and former Made in Chelsea star Spencer Matthews has partnered with newly-launched US drinks company Demeter & Co to ’build a global brand at speed’
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Comment & OpinionHeinz maniac delivers ode to Beanz
Heinz shows us what happens when a Beanz cultist can’t get their fix
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Comment & OpinionThe CMA is in for a tough time arbitrating on the ‘Green Claims Code’
The situation for an online shopper isn’t good. While supermarkets pander to vegans and free-from shoppers, the experience for a ‘green’ shopper is universally poor
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Analysis & FeaturesGreenwashing: why the CMA is cracking down and how
The CMA has published a ‘green claims code’ intended to stop consumers being misled, and plans to launch a thorough review of compliance
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NewsFish Said Fred marks first year success with major listings and TV deal
The chilled fish brand has rolled a raft of its products into Sainsbury’s and added to its listings in other leading grocers