All Marketing articles – Page 78
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NewsBooths launches startup accelerator for food and drink brands
The Booths Accelerator will offer the winning company a tailored 12-month programme that will include financial funding as well as business expertise
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NewsCathedral City launches new £5m campaign with TV advert
The advert focuses on a young boy, his dad and a talking cow who uncover what makes Cathedral City cheese taste ’so consistently delicious’
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NewsAlpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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NewsGopuff signs sponsorship deal with London’s The O2 venue
As part of the deal, the rapid grocer has a VIP suite at the venue
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NewsAldi to support future Olympic and Paralympic athletes
The discounter will provide financial support for 20 young athletes as they work towards becoming an Olympian or Paralympian
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NewsCawston Press launches £500k campaign and 750ml sparkling drinks duo
The campaign – which includes above the line media, out of home, PR, sampling, promotions and social media activity – represents the brand’s biggest investment to date
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NewsZoom by Ocado launches first major marketing campaign
The campaign will appear across video on demand channels, out of home, social media and digital display
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NewsM&S Food marketing director Sharry Cramond to also oversee hospitality
Cramond, who has been the food division’s marketing chief for over four years, will now also oversee all 330 of M&S’s in-store coffee shops
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NewsDanone launches £1m campaign for low-fat Light & Free yoghurt
The yoghurt will be the centre of a campaign with a ‘down to earth and playful tone’
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Analysis & FeaturesThe Mad Men inside supermarkets
Supermarkets are no longer just about food. With some of the best customer data at their fingertips, they want to sell you advertising too
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NewsPilgrims Choice gets packaging revamp for greater on-shelf appeal
The move is the brand’s biggest update since it changed the shape of its blocks to an oblong in 2020
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Comment & OpinionGinsters comforts rain-affected Cornish folk
Welcome to Cornwall. It’s raining. This doesn’t stop the locals from doing it dreckly though
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Comment & OpinionDish: Hartnett and Grimshaw’s Waitrose podcast lacks class
Dubious audio, uninspiring recipes and unnecessary distractions don’t make for a winning podcast
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NewsBritish Summer Fruits rebrands as British Berry Growers to better support growers
The industry body hopes the new name will provide clarity over its role as a crop association
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NewsUK & Ireland Mushrooms Producers launch ‘magic’ major marketing campaign
The ’There’s more magic with mushrooms’ campaign will launch on 11 June
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NewsPlant-based brand This to advertise crowdfunding campaign in UK chicken shops
The unorthodox campaign will target “a mainstream, meat-loving audience” with window and in-store ads
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NewsTesco rapped for ‘misleading’ vegan burger environmental claims
The watchdog found Tesco had failed to back up its claims that switching to Plant Chef burgers would ’positively affect the environment’
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NewsMcCain announces RuPaul’s Drag Race star Baga Chipz as new creative director
The self-proclaimed Queen of Chips will oversee all creative outputs of the McCain business, starting with midweek meals
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Comment & OpinionKaty Perry picks up where Snoop Dogg left off for Just Eat
Just Eat’s tie-up with Snoop Dogg for its ‘Did Somebody Say’ push was one of Adland’s most successful recent forays into musical advertising
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Guide ToThe Grocer Guide To Tobacco, Vaping & Accessories
Category suppliers are increasingly focused on developing alternatives to traditional tobacco that closely replicate the latter’s experience. But the sheer diversity in the market requires a more consultative approach from retailers, they say.