All Marketing articles – Page 79
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Promotional Feature
Location, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Reaching shoppers with digital OOH marketing during the ‘final mile’ of their journey presents a major opportunity for both retailers and brands alike, writes Waze UK country manager Ruairidh Roberts
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News
Lidl offers £10 off £40 of shopping in Christmas voucher promotion
The vouchers are due to appear in national newspapers this week and will be valid until 18 December
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News
KY Jelly to rebrand as Kynect as it targets 30-plus ‘sex neglectors’
It said its new name would “communicate intimacy and connection”.
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Guide To
The Grocer Guide To Logistics
Food and drink industry logistics suppliers have already had to adapt their focus to meet the needs of a difficult market this year - and now, Brexit looms.
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News
Visa launches Christmas campaign supporting local retailers
The campaign is backed by research suggesting £3.80 of every £10 spent with local businesses is retained in the community
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Comment and Opinion
PG Tips moppet plays up biodegradable teabags
PG Tips is hitting consumers where it increasingly seems to hurt with this ad
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News
Gousto cannot claim packaging is ‘100% plastic free and recyclable’ after ASA ruling
Gousto made the claims in multiple blog posts on its website introducing the new ‘Eco Chill Box’ earlier this year
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News
Captain Birdseye unveils Shipshape beard kit for ‘ruggedly handsome’ men
The beard kit is said to be for those seeking to emulate the ‘immaculate’ look of the bewhiskered Captain
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News
Singing brothers channel Oasis in new Co-op Christmas advert
The first advert appeared in mid-November, highlighting the retailer’s pledge of doubling the amount of money it gives back to communities
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News
Tesco signs up to Lifebuoy Soaper Heroes hand hygiene campaign
It hopes to educate two million primary school children on hand hygiene
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Comment and Opinion
Vinnie Jones upends pretentious perfume ads for Brut
If there’s a Christmas ad cliché more prevalent than the touchy-feely supermarket campaigns so crisply lampooned by Lidl this year, it’s the pretentious perfume ad
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News
Birds Eye and Aunt Bessie’s team up with Asda for frozen aisle ‘takeover’
The in-store activity has seen the brands re-merchandise freezer sections at 10 Asda sites
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News
Major supermarkets staging prime-time ad break takeover in stand against racism
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Sainsbury’s, Tesco and Waitrose are working together after a Sainsbury’s Christmas ad featuring a black family was met with racist comments on social media
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Comment and Opinion
Food industry faces a tough fight against Johnson’s HFSS ads crackdown
Public opinion is likely to be on Johnson’s side, so the industry must make clear, factual arguments
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News
Grocer Gold Store Manager of the Year stars in Morrisons ad campaign
Joanne Bennett-McNally, store manager of Morrisons Widnes, takes centre stage in the ad
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News
Iceland marks 50th anniversary with hour-long documentary on chain’s history
The 55-minute YouTube video sees Iceland ‘dip into the archive and piece together the history’ of the business
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Comment and Opinion
It’s a tough year to strike a suitable Christmas ad tone
The retailers’ festive campaigns are out – some are tugging at our heartstrings while others are poking fun at the year we’ve had. So who’s got it right?
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Comment and Opinion
Pizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Analysis and Features
Creative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Analysis and Features
Christmas ads reviewed: who is the overall winner of 2020?
Retailers have had a challenge getting the tone right this year. Our expert panel decides who’s done it best