All Marketing articles – Page 79
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NewsSC Johnson teams up with Liverpool FC to collect plastic bottles for recycling
Closed loop model will see the 500,000 plastic bottles used at Anfield each season placed by fans into specially designed bins
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Comment & OpinionHow commerce marketing can help BWS brands connect with new consumer habits
Having diversified in lockdown, BWS brands must adjust their marketing to different sales channels, says Matt Lee, MD at Capture
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Guide ToThe Grocer Guide To Alcohol
As UK consumers gradually move into the post-Covid ‘new normal’, some key trends adopted during the past 20 months will linger, including at-home cocktail-making as people gather with friends and family once more. However, an eye on improved health and wellbeing means they will be seeking out lower-calorie options and will also be hunting for exciting and flavourful innovation.
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NewsHalal meats brand Najma aims for top spot with NPD and rebrand
The brand will launch five new products into Asda next month. It follows a glut of NPD and a packaging redesign in recent months
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NewsSainsbury’s relaunches Habitat online and in stores after brand overhaul
Sainsbury’s also announced a new children’s furniture line as part of the wider relaunch
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Comment & OpinionTofoo Co takes a different tack with handsome cross-dresser
For those unused to cooking with it, tofu can present something of a challenge
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NewsQuorn opens pop-up takeaway in homage to London’s chicken shops
SmugNuggs in Camden will give away Quorn’s nuggets and kid-friendly Roarsomes until Saturday
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NewsMondelez sends Primal Pantry cease and desist letter over ‘Milka Lilac’ packaging
The complaint concerned Primal Pantry’s cocoa snack bar, which contains dried fruit and seeds
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NewsBritvic to move all on-the-go drinks bottles to 100% recycled plastic
It kick-started the transition with Lipton, moving its 500ml format to 100% rPET this summer
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NewsSports stars Adam Peaty and Nicola Adams sign up to Alpro’s Team PB
They join Tyrone Mings and Heather Watson for the ‘Plant-Based for Protein-Lovers’ push
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NewsOcado extends own-label range into household essentials
More than 70 essentials products have been added to the brand’s own range
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Comment & OpinionCadbury focuses on the magic of Fingers
It’s an idea seemingly so obvious you wonder why it hasn’t been done before
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Analysis & FeaturesCreative challenge: how chocolate brands can tackle the ad clampdown
New rules mean confectionery advertisers will have to work a lot harder to attract attention
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NewsGenie Drinks mounts challenge to soft drinks giants with first TV ad
The ad has launched as part of Sky’s SME Support campaign, a £1m fund that aims to help businesses recover from the effects of the pandemic
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NewsNew grocery portal Lollipop eyes real-time view of user fridges and cupboards
Sainsbury’s is the first supermarket to partner with Lollipop, with users given the ability to select delivery slots via the app’s interface
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NewsAunt Bessie’s updates recipe for its frozen roast potatoes
The change will be backed by a £2.1m extension to the brand’s advertising campaign
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NewsFree Deliveroo delivery becomes an Amazon Prime perk
All new and existing Prime members – who pay £7.99 a month or £79 a year for membership – from today will be given free access to the Deliveroo Plus subscription service
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Analysis & FeaturesRestrictions on confectionery advertising in-store, online and on TV explained
Big squeeze: HFSS to lose two thirds of store space
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Comment & OpinionFunny Fox’s impresses with long-lasting pebble stunt
A man and woman stroll along a deserted beach, when the fella decides to impress his beau with a bit of stone skimming
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NewsYakult rockets on to TV screens through £2m marketing drive
The gut health brand has launched the advertising drive to celebrate 25 years since it launched in the UK and Ireland