All Marketing articles – Page 79
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NewsAsda to open affordable ‘Salt Bae’ inspired steak restaurant to show meat quality
Fifty diners will win the chance to eat at the Shoreditch pop-up restaurant and dine on Asda meat
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NewsGin brand designed specifically for shots signs ‘six-figure’ distribution deal
The 37.5% abv cherry blossom-flavoured gin, which is inspired by sweets, is intended to be served as a chilled shot
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NewsM&S joins forces with national football teams for healthy eating campaign
The ‘Eat Well, Play Well’ campaign, which is set to promote positive healthy eating messages for children and adults
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Analysis & FeaturesHow food & drink brands are celebrating the Queen’s Platinum Jubilee in 2022
As patriotic Brits gear up for next month’s Jubilee festivities, brands are helping them to celebrate with new products, recipes, rebrands and more
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NewsJohn West expands On The Go range with pasta and rice variants
The new On The Go Tuna Pots are available in four variants and will go on sale in July
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Comment & OpinionWeetabix’s wolf spells bad news for little pigs
Having treated us to a piratical adventure for its Oatibix brand last month, Weetabix is back on our screens with another kid-friendly concept
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NewsEmmi Caffè Latte iced coffee announces Love Island partnership
The brand collaboration will kick off with a new TV ad and an exclusive on-pack competition to win two pairs of tickets to the live final Love Island party
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NewsBrands should do more explaining of price rises, research suggests
More than half of consumers surveyed said they would be loyal to brands in return for transparency over price rises
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NewsPeter Andre partners with Beyond Meat to share advice on plant-based BBQs
The campaign will feature Peter Andre and a team of experts giving top tips on how to make the most of the Beyond Meat plant-based range
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Comment & OpinionWhere should brands focus their marketing spend as inflation bites?
With consumer confidence teetering, investment and spending habits will inevitably change too, says Matt Lee, MD at Capture
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NewsZapp looks to bring in former Jiffy customers with special offer deal
Move comes as It is understood Zapp’s dark store count has reduced to 11, from a peak of more than 24
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NewsCamden Town Brewery drops ‘never pasteurised’ promise amid supply complaints
The brand has launched a limited amount of a pasteurised Hells lager, called Flipping Hells, into the on-trade
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NewsBiotiful Gut Health becomes official partner of British Gymnastics
The yoghurt supplier has rebranded to emphasise its gut health credentials and announced a three-year partnership with British Gymnastics
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NewsDel Monte announces partnership with UK men’s tennis number one Cameron Norrie
Norrie will participate in a series of promotional activities including national consumer media interviews and a social media campaign
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NewsBirds Eye partners with Asda to launch £20k ‘Pay Your Bills’ campaign
The campaign will run until 14 June and highlight the benefits of frozen food as a healthy and more affordable option than fresh without compromising on quality
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NewsRed Fox gains retail listing at Morrisons ahead of new marketing campaign
The 200g pre-packed product will be available in Morrisons stores nationwide from the end of May
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NewsSuperdrug enlists Jack Monroe to promote value credentials
Monroe is to promote the retailer’s Shop Smart campaign, sharing tips to ‘help customers navigate the growing cost of living crisis’
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NewsAldi giving away 10 £500 vouchers to fund Jubilee street parties
The supermarket is staging the competition on Facebook, where people are asked to tag their local community group or “a friendly neighbour” to be in with a chance of winning
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Comment & OpinionStrongbow’s nodding purple goat keeps it simple
Goats are amusing and edgy. And purple. The perfect mascot for Strongbow’s Ultra Dark Fruit Cider
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Comment & OpinionHow we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog