All Marketing articles – Page 79
-
NewsTennent’s taps Scottish heritage in ‘seven-figure’ campaign and rebrand
The new Tennent’s brand platform features an evolved visual identity and is underpinned by a TV spot, on and off-trade promotions and a billboard campaign
-
NewsGreenwashing ‘rife’ among UK supermarkets, campaigners claim
Campaigners are calling for retailer transparency on the environmental impact of meat and dairy sales
-
ProfilesMy Alternative CV: Swizzels’ Mark Walker on grass, golf and the sugar tax
‘We’ve never hidden the fact that our products should be enjoyed as a treat. Ultimately, consumers will vote with their feet and they’re still buying our products’
-
NewsVimto owner Nichols’ focus on packaged brand pays off in first half
A shift in strategy to focus on the core Vimto brand and reduce exposure to the out-of-home channel has paid off in the first half of 2023, according to CEO Andrew Milne
-
Comment & OpinionWhy marketing must be local up, not national down, in a cost of living crisis
A time of crisis is a good time to look at doing things differently, says Mike Fantis, managing partner at DAC Group
-
NewsSeriously Spreadable launches new TV campaign
The new campaign is designed to increase awareness of the spreadable cheddar brand with three creatives highlighting its ‘irresistibility’
-
ProfilesMy food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
-
NewsMüller enters UK plant-based market with Müller Corner and Rice alternatives
Müller Corner Plant Based and Müller Rice Plant Based will be available from this week in Asda in single packs
-
Comment & OpinionCoors’ pals keep fresh with help from the animals
Coors’ new ad wisely keeps its distinctive ‘mountain’ setting to remind us it does things differently
-
NewsSainsbury’s increases number of Aldi Price Match lines by a quarter
However, the recent expansion has involved Sainsbury’s matching a number of different SKUs to a single one at Aldi, helping boost the total
-
Comment & OpinionThe real health risks of the WHO’s aspartame research are poignant
The WHO’s findings into aspartame have come up with – to severely gloss over nuance in the report – nothing useful
-
NewsCo-op pushes member prices in new ad campaign
The Co-op has committed 65% of its annual marketing budget to promote membership pricing
-
NewsWuka ad depicting menstrual blood cleared by ASA
The advert showed menstrual blood in the shower and a used tampon being thrown into a waste bin
-
Comment & OpinionHow to wield soft power in fmcg
A company’s influence is about more than just its products, brands or shops, says Jeremy Garlick, partner at Insight Traction
-
Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback
-
NewsM&S launches TV ad featuring top female football stars
England’s Chloe Kelly, Scotland’s Kirsty Smith, Wales’s Hayley Ladd and Northern Ireland’s Marissa Callaghan are among the top female players to appear
-
NewsMüller launches major TV campaign and packaging change plans
The ad campaign focuses on the ’unique rituals’ consumers have when eating and drinking Müller products
-
Comment & Opinion‘Skipton Alfie’ sings about his loyalty to Yorkshire Tea
Alfie gives us a two-and-a-half-minute song about taking Yorkshire Tea with him on his lads’ holiday
-
Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
-
Comment & OpinionBBC crisis shows the importance of risk management
The task of identifying the risks in any organisation is pretty simple, says Ian Wright, co-chair of the Food & Drink Export Council