All Marketing articles – Page 8
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NewsWyke Farms launches new branding for its core range
The new branding will extend across all marketing communications, website and social media
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NewsTHG launches gen AI-powered ad creation offering iLab
THG Studios sits within the company’s end-to-end e-commerce and brand-building technology platform business THG Ingenuity
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NewsOld Jamaica ginger beer will not be discontinued after all
The brand had previously promised to go out ‘in a blaze of glory’
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NewsHunter & Gather calls out ‘big boy’ condiment brands in six-figure OOH push
The push positions the brand’s ketchup and mayo as superior to Heinz and Hellmann’s
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Comment & OpinionWhy small brewers are turning their back on craft beer
Can SIBA’s ‘Indie Beer’ mark make an impact on consumers?
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Category ReportProtein gets the feelgood factor: protein trends 2024
Protein isn’t just for gym rats. Growing numbers of Brits are upping their intake for general health and to ‘feel good’
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NewsPlenish heroes natural ingredients in multimillion-pound out-of-home push
It is the brand’s largest marketing investment to date
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ProfilesMy food & drink job: Freya Weston, senior assistant brand manager, Babybel
’Instead of a normal cover letter, I put my key achievements on to The Laughing Cow packaging as the header’
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NewsYoung’s relaunches its entire scampi range
The relaunch includes recipe improvements and new packaging to give it strong visual standout and appeal
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WhitepapersHow 9 FMCG brands are driving growth with out of home
FMCG brands are leveraging out of home advertising to boost visibility and drive growth. In this whitepaper Clear Channel explore the tech’s success.
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WhitepapersHow increasingly connected stores are revolutionising retail
Discover how the connected store can transform your retail strategy, deliver exceptional customer experiences and position your brand for long-term success.
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Comment & OpinionJamie Dornan keeps his kit on as Diet Coke targets new generation
The ad shows Dornan taking a dip in his local lido – dressed in a full-length wetsuit, rather than budgie smugglers
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NewsVeganuary founder launches anti-RSPCA Assured campaign
The ads, which shows a picture of a pig with the tagline ‘Don’t Trust the RSPCA Assured Label’, will be displayed in 2,750 Tube carriages
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NewsGoodfella’s signals ‘bold new direction’ with redesign and new recipes
The pizza brand’s new packs are intended to improve standout and highlight ‘quality’
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Comment & OpinionUnilever has surrendered to social media bully Elon Musk
It feels like Unilever has surrendered to the bully who declared ‘war’ on it, says The Grocer’s technology editor George Nott
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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NewsSacla’ adds trio of Italian cooking sauces to pair with meat
The sauces are claimed to bring something ‘completely new’ to the category
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NewsSainsbury’s rapped by ASA over influencer’s affiliate link to formula
Affiliate links allow content creators to earn commission from their followers’ clicks and purchases
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NewsHighland Park ups emphasis on Orkney in major brand overhaul
The updated branding has rolled out from this month
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns