All Marketing articles – Page 81
-
NewsSupermarket TV ads drive online sign-ups more than physical footfall, analysis finds
A breakdown of Asda new web customers found 55% had been converted from shopping in store at Tesco
-
NewsWaitrose pushes value Essential range with major Piccadilly Circus campaign
The campaign is running from 25 April to 1 May and is expected to reach an audience of over a million people over the course of the week
-
NewsStoli launches limited-edition Ukrainian-themed vodka as ‘symbol of solidarity’
The bottles are the first to feature the updated brand name, following its decision to change its name from ‘Stolichnaya’ to distance itself from Russia
-
NewsM&S brings back Fresh Market Update ad campaign highlighting farmers
Fresh Market Update will run across ITV, Channel 4 and YouTube. M&S also has an online hub containing farmer stories and recipes
-
NewsAd giant WPP launches end-to-end e-commerce service for fmcg brands
Everymile would be offered on a “transparent revenue share commercial model” WPP said
-
Comment & OpinionLad outwits pirate foes with a little help from Oatibix
The ad sees a horde of bloodthirsty pirates engaged in the traditional piratey activity of forcing a young lad to walk the plank
-
NewsArctic Iced Coffee launches biggest ever marketing campaign
The £750,000 nationwide campaign will start from mid-April and continue throughout the summer across a variety of channels
-
NewsKendamil launches first TV advert campaign to celebrate ‘real parenting’
The British-made infant formula brand said it was aiming to disrupt the industry by ‘celebrating a more ‘real’ version of parenting’
-
NewsFree-range egg sector will face “mass exodus” without price increase
BFREPA said more than 70% of producers in a recent poll stated they would leave egg production within a year if price rises were not forthcoming
-
NewsUnilever invests in Magnum ice cream with £10m rebrand
Its new packs are touted as emphasising Magnum’s “cracking chocolate” and sustainable sourcing
-
NewsMinions to appear on salad bags as part of Florette-Universal tie-up
The promotion will offer the chance to collect one of 20,000 Minions plush toys
-
Comment & OpinionAsda sprinkles a bit of festive magic on Easter
Asda wins this year’s battle of the Easter ads
-
NewsFyffes expands marketing operations team with appointment of Áine McElroy
McElroy will be responsible for the coordination of marketing in Ireland of bananas and pineapples
-
NewsIceland uses latest inflation figures to give 1p veg offer a second push
Some observers have noted Iceland’s website allows only one 1p item per transaction, making 99p the maximum saving per basket
-
Analysis & FeaturesWhat does Fifa’s winter World Cup mean for food and drink’s summer of sport?
This year, the World Cup is moving to December. Will other summer sporting events take centre stage? And how will food and drink deal with the pressures of a World Cup at Christmas?
-
NewsKP rapped by ASA over age targeting in The Hundred cricket tournament ads
Two ads out of a selection from the snacking giant fell foul of the watchdog
-
NewsFirst Milk launches Golden Hooves on-farm vending machine brand
The new brand aims to represent the role livestock plays in improving for soil health, building organic matter and sequestering carbon
-
NewsRapid grocer Zapp launches advertising platform for supplier brands
Zapp Media Services will also work with brands on product trials and Zapp-first exclusive product launches
-
NewsGorillas taps first year of UK sales data for major advertising campaign
The ‘Whatever London Wants’ campaign encompasses out-of-home billboards, TV and radio ads, posters, projections and murals
-
Analysis & FeaturesThe towns taking junk food bans into their own hands
Following the success of TfL’s junk food ad ban, over 80 local councils plan to follow suit. Could chocolate and cheeseburgers soon disappear from billboards forever?