All Marketing articles – Page 81
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Comment & OpinionBrewDog mixes witty whimsy with powerful environmental message
Like many a ‘punk’ outfit gone mainstream, BrewDog is looking to appeal to a wider audience
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NewsWalkers celebrates local restaurants with four limited-edition flavours
A supporting on-pack promotion will offer shoppers a £5 discount at over 3,000 participating restaurants
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NewsBurton’s Biscuits enters out of home with foodservice division
The new operation would look to increase listings and distribution while supporting existing customers, said Burton’s
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NewsIceland recruits Timmy Mallett to push ‘retro’ lolly range in online videos
The ‘zany’ 1980s kids’ TV host will taste and rate Iceland’s exclusive range of ‘retro sweet shop favourites’
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NewsTim Fairs joins Bestway Wholesale from McColl’s
Fairs spent three-and-a-half years at McColl’s as customer director
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NewsJohn West repositions itself as a health and nutrition brand
The canned seafood giant said it hoped to entice younger shoppers and to make a clearer link between canned fish and functional benefits
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NewsGenie Drinks gets major rebrand and shifts kombuchas into cans
The changes would ‘radically’ shake up the brand’s on-shelf presence, said Genie
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Comment & OpinionMethod answers key question with spectacular New York clean-up
‘Future-friendly’ soap brand Method’s handsome advert resembles a kind of low-stakes disaster movie
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Analysis & FeaturesHow brands can navigate the junk food advertising ban
Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?
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NewsOn-demand grocer Getir signs sponsorship deal with Tottenham Hotspur
Last month Zapp signed as a sponsor of Chelsea FC,
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Analysis & FeaturesHow to spot greenwashing and why brands were caught out
Fmcg brands are under pressure to be green. That’s brought about a large number of dubious claims – but UK regulators are now getting on the case
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Comment & OpinionIrn-Bru’s cowboys kick off flavour debate
In its new ad, Irn-Bru explores the idea that its fans have opinions about its flavour
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Analysis & FeaturesHow to make your brand’s packaging stand out in online stores
Packaging design requirements for online sales differ from what’s needed to make them stand out on supermarket shelves. What do you need to know?
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Guide ToThe Grocer Guide to Protein & Functional Foods
Despite taking a hit from the lack of on-the-go shoppers and the closure of gyms and leisure centres under Covid-19 lockdowns, suppliers in the protein & functional foods sector are optimistic of a bounce-back as consumers focus on enhancing their health and exercise, following the pandemic threat, and seek out foods that will serve their wellbeing in a positive way.
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Comment & OpinionWeetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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NewsBirds Eye seeks to change perceptions of frozen fish with new TV ad
The frozen giant’s new campaign showcases its range and is set to feature across digital and in-store
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NewsWilton London passes £400k funding target
Wilton plans to use the funds to support new product and team development as well as acquisition marketing to bolster its e-commerce offering
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NewsWalkers targets health-conscious shoppers with calorie-focused campaign
The activity will run across multipack formats of Walkers’ Wotsits, Quavers, French Fries, Squares, Snack-a-Jacks, Frazzles and Chipsticks brands
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NewsOn-demand grocer Zapp partners with Chelsea FC
The partnership will be supported by Zapp’s first TV ad which will be shown at half time at an upcoming Chelsea game
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NewsMars Petcare launches campaign to encourage pet adoption
The campaign will see Mars Petcare donate three million meals through its Pedigree and Whiskas brands to dogs and cats in rescue centres across the UK